Date-wise News
Partners HT Media and Koovs come together for Women’s Day celebrations

The two will bring out a campaign profiling five women achievers from India to mark the occasion; leverage the reach of HT Media’s channels and Koovs’ following to engage the youth

exchange4media Staff Mar 6, 2017 5:31 PM

Prepare to swim with the Sharks yet again as SHARK TANK returns on Colors INFINITY with Seasons 7 & 8

The business-themed reality series will also bring on board Guest-Sharks actor-investor Ashton Kutcher, and venture capitalists Chris Sacca and Troy Carter this time

exchange4media Staff Mar 6, 2017 4:17 PM

WPP Preliminary Results: billings at £55.245 billion, up 5.5%; revenue growth of 17.6%

The group registered a like-for-like revenue growth in all regions, led by strong growth in Western Continental Europe and Asia Pacific, Latin America, Africa & the Middle East and Central & Eastern Europe

exchange4media Staff Mar 6, 2017 9:57 AM

Star India announces launch of Star Gold Select HD

An exclusive HD channel and a premium offer in Star India’s Hindi Movies Channel portfolio, Star Gold Select goes live today

exchange4media Staff Mar 6, 2017 9:39 AM

FCB Interface crafts latest campaign for Mahindra Blazo

Our new film highlights the fact that ‘not a single truck was returned’, says Rajeev Malik, Senior General Manager, Marketing, Mahindra & Mahindra Ltd -Truck & Bus Division

exchange4media Staff Mar 6, 2017 9:32 AM

Technology is the biggest challenge and also the biggest opportunity: Ajay Srinivasan, Aditya Birla Group

Ajay Srinivasan, Chief Executive (Financial Services) at the Aditya Birla Group, spoke on the importance of being agile in a volatile and fluid business environment at the launch of the Dentsu Aegis Network exchange4media Digital Report held last week

exchange4media Staff Mar 6, 2017 9:20 AM

Guest Column: How start-ups and SMEs can compete with big brands and MNCs on SEO results?: Anil Kumar Singh, Ogilvy & Mather

Being at the top in a search engine result page gives any business a great boost in overall growth, recognition and achievement of goals, says Singh

Anil Kumar Singh Mar 6, 2017 9:09 AM

VISA India now promotes digital payments with #KindnessisCashless campaign

VISA, the credit card brand, in a bid to sign in more users and push the forward the Digital India movement launched a campaign asking uses of VISA cards to teach others how to

Venkata Susmita Biswas Mar 6, 2017 8:39 AM

Layoffs, freezing projects and reducing payouts: e-commerce giants sharpen their cost-cutting strategy

2017 is turning out to be a dark year for ecommerce giants with large scale layoffs, high-profile management exits and cuts in valuation spilling in. Every player is sharpening its strategy to reduce costs and conserve cash with the sole objective to rake in profits

exchange4media Staff Mar 6, 2017 8:06 AM

Consumer behaviour has negatively impacted Search Engine Marketing

The DAN e4m Digital Report finds that the share of advertising spends on Search will decline from 27% to 19% by 2020.

Venkata Susmita Biswas Mar 6, 2017 7:56 AM

Following SC nod, TRAI notifies tariff order even as broadcasters remain apprehensive

The Madras High Court will evaluate the legality of the tariff order issued by TRAI once again when the matter comes up for hearing before it on March 7

Saif Ahmad Khan Mar 6, 2017 7:51 AM