Interview With Media, Marketing and Advertising professionals People - Exchange4media

`Date-wise News`

Tata Sons appoints Aarthi Subramanian as Group Chief Digital Officer

She will up take up the new role in August this year

exchange4media Staff Jul 14, 2017 5:30 PM

CheersOye! launches one-off campaign, #InstantHappiness

CheersOye! carries out the complete experience of the consumer involving discovery, bookings, payments, sharing, rewards and loyalty

exchange4media Staff Jul 14, 2017 4:05 PM

Morphy Richards appoints J Walter Thompson as creative agency

The agency will lead the development of all the brand campaigns for Morphy Richards in India from its Mumbai office

exchange4media Staff Jul 14, 2017 3:51 PM

Eastern Condiments partners with Asianet News Network's Pink Samaritan

Pink Samaritan is all set to change the landscape of security for women in the city

exchange4media Staff Jul 14, 2017 2:55 PM

Game of Thrones official merchandise now in stores

Black White Orange has exclusive licensing and merchandising rights for the India market

exchange4media Staff Jul 14, 2017 2:52 PM

BMW Motorrad appoints DigitalF5 as its creative marketing agency in India

DigitalF5 to manage creative, internet, social content and digital media buying for BMW Motorrad in India

exchange4media Staff Jul 14, 2017 2:40 PM

AIM urges Revenue Secretary to reconsider 12% GST on LWC paper

At the least, Association of Indian Magazines expects the GST rate to be brought down to 5%

Saif Ahmad Khan Jul 14, 2017 2:02 PM

Zee TV takes over Star Plus to lead Hindi GEC @BARC Week 27

Zee TV dethroned Star Plus to top Hindi GEC collectively for BARC’s Week 27 (July 1–7). Meanwhile, Star Plus and Rishtey led urban and rural market, respectively

exchange4media Staff Jul 14, 2017 1:46 PM

Forcepoint expands brand campaign to emphasise human side of cyber security

Introduces “Protecting the Human Point” to mainstream audiences

exchange4media Staff Jul 14, 2017 12:49 PM

Ogilvy India restructures for new Integrated Creative Leadership

Ajay Gahlaut, Sukesh Nayak, Kainaz Karmakar, Harshad Rajadhyaksha, Mahesh Gharat and Azazul Haque to lead new Integrated Creative Leadership structure

exchange4media Staff Jul 14, 2017 12:43 PM

Sumanto Chattopadhyay named Chairman and Chief Creative Officer of Soho Square, India

A recipient of multiple accolades, Chattopadhyay will take on the responsibility on August 1

exchange4media Staff Jul 14, 2017 12:25 PM

We want people to be part of a good change through Jaago Re: Rishi Chadha, Head Marketing, Tata Tea Global Beverages

Chadha on why Tata Tea is heavily focussed on relevant social issues

Dolly Mahayan Jul 14, 2017 8:46 AM

Will Kochi be the next creative agency hotspot of India?

Kerala’s creative agencies are dishing out one celebrated campaign after another. We explore into what makes these campaigns a standout…

Akshata R Murthy Jul 14, 2017 8:34 AM

Rewarded advertising is seamless since it creates touch points within the gaming experience itself: Rohit Sharma, POKKT

Rohit Sharma, CEO & Founder, POKKT recounts the journey of the company’s growth story as a video and in-gaming ad platform

Allan Dsouza Jul 14, 2017 8:15 AM

TRAI asks FM industry for comments on digital radio broadcasting

TRAI suggests private FM broadcasters to migrate to digital radio broadcasting in metro and major cities to increase the number of radio channels and revenue opportunities

Abhinn Shreshtha Jul 14, 2017 8:08 AM

Patanjali is among India's Most Influential Brands: Ipsos study

Home-grown brands Patanjali and Jio enter the top 10 ranked at fourth and ninth place, respectively, without being featured in the previous edition of the study

exchange4media Staff Jul 14, 2017 7:59 AM