Videocon D2H and Hindustan Lever lead BARC Top 10 Brands and Advertisers lists for Wk 27
In week 27, Amazon India made an entry again in both the lists
Videocon D2H continued to reign over BARC’s Top 10 Brands for Week 27 (July 1–7) with 10,238 insertions. The Ministry Of Health and Family Welfare retained its second spot with 9689 insertions.
Close Up Ever Fresh moved up to third spot with 8428 insertions.
Santoor Sandal and Turmeric, Goodknight Active Plus, Dettol Cool Soap and Amazon.in entered the list at fourth, fifth, seventh and ninth spot with 8398, 8389, 7782 and 7398 insertions respectively.
The Ministry of Drinking Water and Sanitation moved up to sixth spot with 7946 insertions.
Idea 4G and Colgate Dental Cream slipped to eighth and tenth spot with 7762 and 7182 insertions respectively.
In the Top 10 Advertisers list, Hindustan Lever and Reckitt Benckiser (India) continued to retain the top two spots with 1,13,650 and 47,777 insertions, respectively.
Procter & Gamble, Super Cassettes Industries, Godrej Sara Lee, Amazon Online India and Johnson & Johnson entered the list third, fifth and seventh, ninth and tenth spots by putting in 23,777, 19,739, 16,455 and 13,447 insertions, respectively.
Brooke Bond Lipton India and Cadburys India moved up to fourth and sixth spot with 22,679 and 18,330 insertions, respectively.
ITC Ltd, Smithkline Beecham and Brooke Bond Lipton India moved to third, fifth and sixth spot with 27,750, 20,496 and 20,400 insertions, respectively.
Colgate Palmolive India slipped to eighth spot with 15,241 insertions.
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