Zee TV takes over Star Plus to lead Hindi GEC @BARC Week 27
Zee TV dethroned Star Plus to top Hindi GEC collectively for BARC’s Week 27 (July 1–7). Meanwhile, Star Plus and Rishtey led urban and rural market, respectively
According to BARC data for week 27 (July 1–7), Zee TV took the top spot collectively in the Hindi GEC category with 634 million impressions. It was followed by Rishtey with 608 million impressions and Star Plus with 605 million impressions.
Star Plus continued to dominate the urban market with 414 million impressions. Meanwhile, Rishtey came back to rule the rural market after a long hiatus in the same week with 449 million impressions.
It needs to be noted that this is BARC’s first ‘analogue-free’ data set. The TV monitoring agency had stopped recording viewership from the analogue homes from July 1.
Star Plus maintained its hold over the urban market with an improved 414 million impressions, compared to 409 million impressions it had in Week 26.
Zee TV moved second spot with 373 million impressions as against the 340 million impressions it garnered the previous week.
Colors slipped to third spot with much improved 350 million impressions as against the 376 million impressions it fetched in Week 26 .
Sony SAB maintained its fourth spot with 285 million impressions as against the 301 million impressions it fetched the previous week.
Sony Entertainment Television retained its fifth position with improved 284 million impressions as against previous week’s 269 million impressions.
Rishtey came back to claim the top spot in the rural market with 449 million impressions.
Zee Anmol slipped to second spot with 446 million impressions.
Sony Pal maintained its third spot with improved 391 million impressions.
Zee TV held on to its fourth spot with 261 million impressions.
Star Utsav retained its fifth spot with 213 million impressions.
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