rural
While FMCG and consumables are big on rural OOH, E-vehicle brands, fintech platforms and D2C firms are also turning to the medium to build trust
Chehneet Kaur Apr 21, 2026 9:01 AM
With vernacular content and local creators seeing strong traction in rural India, brands are blending traditional storytelling with voice search, short-form video and regional language content
Sunidhi Vijay Jan 27, 2026 9:11 AM
MCG players are expected to raise ad spends by 10–15% in Q3 and Q4 year-on-year, driven by easing inflation & post-GST stabilisation
Kanchan Srivastava Nov 19, 2025 9:03 AM
Aroscop’s Hyperlocal Targeting Solution is built from the ground up to address the specific challenges of rural India
NATIVE CONTENT Sep 10, 2025 1:11 PM
Experts say ad rates too have climbed 10 to 15 per cent in pockets where farm-linked consumption is booming
Chehneet Kaur Sep 1, 2025 9:15 AM
Prior to this, Tarun Singhal was with Sopra Steria India as Director of Business Development
e4m Staff Aug 22, 2025 11:15 AM
With 98 per cent of users consuming native language content, experts predict exponential growth in digital ad spends with a significant share going towards vernacular campaigns
Kanchan Srivastava Jan 23, 2025 8:37 AM
Kantar & GroupM Rural Barometer Report 2024 also highlights a 60% rise in the average FMCG basket size among rural consumers
e4m Staff Nov 11, 2024 12:20 PM
Sudhir Sitapati, MD and CEO of Godrej Consumers Products Limited, is optimistic about revival in rural consumption and feels that the upcoming budget should stimulate rural growth
Kanchan Srivastava Jul 12, 2024 4:13 PM
As per Kantar’s ‘Communicating with Rural Bharat’ report, 69% advertisers said they plan for rural markets separately
e4m Staff Oct 17, 2023 12:34 PM
Hyperlocal engagement, cost-effectiveness and more disposable income are drawing advertisers to opt for outdoor advertising in rural India, say industry heads
Tanzila Shaikh Mar 3, 2023 9:02 AM
Ogilvy India planned a host of activities with the brands at the 83rd edition of Kila Raipur Rural Olympics
exchange4media Staff Feb 4, 2023 4:54 PM
Rege was earlier the COO of the company's rural housing business
exchange4media Staff Nov 9, 2022 3:50 PM
Instagram has seen stronger adoption compared to other social media and short video platforms, says the report
Kabaddi Adda CEO Arvind Sivdas shared that 'Mann Ki Jeet' campaign aims to educate kabaddi players on mental health and encourages them to spread the message in the community
Mansi Sharma Jul 5, 2021 9:05 AM
The film on its social outreach initiative captures moments of Hyundai’s medical van as it travels through rural regions of India to augment the accessibility of healthcare services
exchange4media Staff May 30, 2021 6:00 PM
At the e4m TV First Conference, Syngle, the MD & CEO of Asian Paints, stressed on the need to focus on creatives and localize content
exchange4media Staff Apr 28, 2021 8:58 AM
ZEE5 becomes the first OTT player to cater to the country’s underserved rural market at scale, through the retail network established by Sahaj
exchange4media Staff Mar 22, 2021 1:10 PM
Nidhi Singh will be the new CEO and Kalpana Raina will take the role of COO
exchange4media Staff Mar 11, 2021 5:34 PM
Guest Column: Vivek Pandey, VP- Revenue Strategy & Analytics, Times Internet, highlights that vernacular digital ads are expected to bring higher engagement, more recall and better ROI
Vivek Pandey Jan 20, 2021 8:46 AM
According to the report released by Kantar, about 84% of users access the Internet for entertainment purposes
exchange4media Staff May 6, 2020 12:01 PM
Guest Column: Tauseef Khan, CEO & Co-Founder of Agri start-up Gramophone, says brands across categories are increasingly realizing the huge potential of marketing to rural regions
Tauseef Khan Apr 4, 2020 9:39 AM
The 15-second installation was a collaboration of NSW Rural Fire Service, Wunderman Thompson Australia and Silvercast
exchange4media Staff Feb 22, 2020 8:48 AM
Dangal TV remained the number one channel across Hindi U+R segments and free platforms
exchange4media Staff Feb 7, 2020 8:11 AM