rural
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The 15-second installation was a collaboration of NSW Rural Fire Service, Wunderman Thompson Australia and Silvercast

exchange4media Staff Feb 22, 2020 8:48 AM

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Dangal TV remained the number one channel across Hindi U+R segments and free platforms

exchange4media Staff Feb 7, 2020 8:11 AM

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Keshav Chandorkar, who was heading the rural division under Fountainhead Entertainment, will continue to lead this new operation along with his original team

exchange4media Staff Aug 19, 2019 12:41 PM

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In the Top 5 Programmes Colors’ new show ‘Fear Factor Khatron Ke Khiladi Jigar Pe Trigger’ led the urban market and took the second spot overall (Urban+Rural)

exchange4media Staff Jan 17, 2019 5:18 PM

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Among channels, Zee Anmol continued to lead overall and rural markets, and Star Plus retained the top position in the urban market

exchange4media Staff Jan 10, 2019 3:18 PM

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The #IAmIndia campaign has been conceptualised in collaboration with The Word Jockey Creative Content Studio

exchange4media Staff Oct 25, 2018 3:26 PM

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Sean Ryu, VP, Balance Hero India, talks about the company's marketing strategy for its e-wallet True Balance

Apeksha Mishra Aug 17, 2018 8:52 AM

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According to experts, rural electrification, digitisation and rise of the new aspirational middle class has led to the growth of television viewership

exchange4media Staff Aug 6, 2018 8:52 AM

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Kantar Worldpanel presented a report on consumer behaviour and growth opportunities for marketers in the FMCG Industry

exchange4media Staff Jul 27, 2018 8:55 AM

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Niti Kumar, Managing Partner, MediaCom, shares her thoughts on what makes these campaigns the best contenders

exchange4media Staff May 28, 2018 8:53 AM

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Rapid advancement in technology and better connectivity have significantly increased the scope of business in Tier I & Tier II and rural markets

Dolly Mahayan Apr 24, 2018 9:00 AM

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Youth (in the age group of 15-30) contribute 33 per cent of TV viewership, whereas adults (31-50 years) have the second highest contribution of 32 per cent in the total viewership. Children, meanwhile, contribute 20% viewership.

exchange4media Staff Mar 30, 2018 8:56 AM

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TV Universe size in rural India is 99 million HHs, which is 17 per cent higher than urban India despite rural seeing only 52 per cent penetration so far

exchange4media Staff Mar 13, 2018 8:53 AM

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Star Bharat climbs to the second spot overall while Colors and Zee Anmol continued to rule urban and rural markets

exchange4media Staff Dec 7, 2017 2:10 PM

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Zee Anmol overtook Zee TV in the Week 47(November 18-24) which saw a drop in the ratings overall in the Hindi GEC category

exchange4media Staff Nov 30, 2017 1:53 PM

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The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Raja Chakraborty Nov 23, 2017 8:59 AM

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According to BARC data for Week 43 (October 21-27) Colors reclaimed its dominance over urban market with its show ‘Shakti-Astitva Ke Ehsaas Ki’, taking the fourth spot in Top 5 Programs

exchange4media Staff Nov 2, 2017 2:00 PM

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The Diwali week (October 14-20) television viewership witnessed a fall in the urban market while the rural market saw a spike, according to latest BARC data

exchange4media Staff Oct 26, 2017 2:38 PM

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In addition to leading the rural market, Zee Anmol's two shows 'Jamai Raja' and 'Kaala Teeka' also led the top 5 programs list in the rural market

exchange4media Staff Sep 1, 2017 1:45 PM

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‘Fear Factor Khatron Ke Khiladi,’ ‘Shakti-Astitva Ke Ehsaas Ki’ and ‘Mahakali Ant Hi Aarambh Hai’ helped Colors dethroned Star Plus to lead the urban market

exchange4media Staff Aug 11, 2017 2:47 PM