urban
Urban middle-class sentiment is weakening faster than rural, which is hurting brands badly. This has begun to impact their media plans, say industry experts
Kanchan Srivastava May 28, 2026 9:02 AM
Guest Column: Shubhranshu Singh writes on how the football World Cup has never been an Indian sport, and why that is precisely the point
Shubhranshu Singh May 28, 2026 8:46 AM
Peshwa Acharya: Senior CXO, Business Strategist, and Consultant, writes on how across urban India snacks represent health choices, lifestyle identity and functional nutrition
Peshwa Acharya Mar 7, 2026 6:42 PM
Brands like GIVA, IGP, Hershey’s Kisses, KitKat, Nykaa, Urban Company and Vadilal turned city landmarks into bold, playful public love letters
Chehneet Kaur Feb 14, 2026 8:39 AM
His legacy endures in the trust he built, the stories he told, and the quiet dignity with which he bridged worlds, writes Ali
e4m Staff Jan 25, 2026 7:29 PM
The report highlights how Truecaller has become a daily high-attention touchpoint for millions of Indians
Accel banks ₹390 crore from early bet on Urban Company after blockbuster IPO
e4m Staff Sep 17, 2025 1:17 PM
The company’s shares opened at Rs 162.25 on the NSE, up 57.5% from the Rs 103 issue price, while the BSE listing began at Rs 161, reflecting strong market demand
e4m Staff Sep 17, 2025 11:14 AM
The response to the IPO has been overwhelming, with the issue being oversubscribed nearly 104 times
Pooja Yadav Sep 17, 2025 9:27 AM
The IPO will open for subscription on Wednesday, September 10, and close on Friday, September 12
e4m Staff Sep 3, 2025 10:13 AM
Prior to this, Sanyam Gupta was with THB as Vice President - Providers (APAC)
e4m Desk Jul 10, 2025 11:07 AM
The company intends to list its shares on both the National Stock Exchange and the Bombay Stock Exchange
e4m Staff Apr 29, 2025 12:38 PM
This 3 part series has been conceptualized by Monk Entertainment Co-produced by SOL Entertainment
e4m Staff Sep 25, 2024 12:41 PM
Sudhir Sitapati, MD and CEO of Godrej Consumers Products Limited, is optimistic about revival in rural consumption and feels that the upcoming budget should stimulate rural growth
Kanchan Srivastava Jul 12, 2024 4:13 PM
Previously, Lad honed her journalistic skills at various esteemed organizations
e4m Staff Jun 19, 2024 7:11 PM
As per the report, the company’s net worth stood at Rs 166,086 lakh in financial year 2022-23
exchange4media Staff Aug 21, 2023 5:53 PM
With a refreshed brand identity, Urbanic is also looking forward to upgrading the quality of its collection in the coming months, says Rahul Dayama the Head of Marketing at the UK-based company
Chehneet Kaur Aug 4, 2023 3:48 PM
Bhavya Sharma, Director - communications and ESG, Urban Company, talks about how the PR and communications industry has changed extensively with more women joining workforce
exchange4media Staff Mar 23, 2023 12:00 PM
The company has planned a 360-degree campaign across multiple channels featuring Trisha
exchange4media Staff Jan 11, 2023 4:57 PM
The cricketer will be endorsing the brand's Hair Volumizing Powder Wax and Hair Removal Cream Spray
exchange4media Staff Oct 27, 2022 2:25 PM
Dhoundial will host the channel’s flagship show The Urban Debate at 8 pm
exchange4media Staff Aug 30, 2022 6:14 PM
At e4m Pride of India Brands - The Best of South conference, Ashwinder R Singh, CEO-Residential, Bhartiya Urban, spoke on the topic ‘The New Frontiers of Marketing’
exchange4media Staff Aug 29, 2022 8:41 AM
The campaign is conceptualized and executed by Taproot Dentsu
exchange4media Staff Jul 9, 2022 8:04 AM
The agency will be responsible for developing creative social media strategies and running performance marketing campaigns across various platforms
exchange4media Staff Jun 27, 2022 12:10 PM
The Ipsos Essentials Survey 2022 also revealed that the world is grappling with three issues - Covid-19, inflation, and conflict in Ukraine
exchange4media Staff May 17, 2022 5:01 PM
In today’s edition of the e4m Pride of India series, Abhinav Tyagi, SVP-Marketing, Urban Company, shares with us the firm’s vision, expansion & advertising strategy
Kanchan Srivastava Mar 29, 2022 8:15 AM
The campaign has been conceptualized by QED Communications
exchange4media Staff Mar 21, 2022 12:52 PM
The campaign shows a unique ‘foam jet technology’ that cleans ACs two times better than the regular servicing
exchange4media Staff Mar 8, 2022 12:00 PM
The account will be managed out of the agency’s Gurugram office
exchange4media Staff Feb 15, 2022 10:32 AM
The company has also signed definitive documents for investing $5 million (Rs 37.38 crore) in Urban Piper Technology for a 5% stake as part of a larger $24 million round
exchange4media Staff Jan 31, 2022 10:13 AM
According to the Ipsos Global Predictions 2022 online polls, the markets most optimistic were China (87%), and Saudi Arabia (79%), apart from India
exchange4media Staff Dec 31, 2021 12:23 PM
Urbanic will offer a differentiated collection of over 2500 styles to shoppers on the e-commerce platform
exchange4media Staff Aug 23, 2021 6:09 PM
This time around, it's a mix of goofy social media spots, traditional long-form storytelling and creativity across mediums
Mansi Sharma Jul 21, 2021 8:08 AM
dentsu international Media Brands COO Haresh Nayak & Indeed Smart City VP & Smart City specialist Ajay Singh share how agency capabilities are being added on to for a robust business model
Mansi Sharma Jul 13, 2021 8:33 AM
Mathur will be responsible for strengthening the company's people-centric policies thereby building a diverse and inclusive work culture
exchange4media Staff Jul 2, 2021 5:21 PM
From reducing workdays to supporting the kin of deceased employees, here's how companies have been extending more than a helping hand to their employees during these dark times
Mansi Sharma May 7, 2021 8:49 AM
As per the survey, 45% of urban Indians were worried about Covid; unemployment - 44%, financial & political corruption - 35%, crime & violence - 25%, and poverty & social inequality -21%
exchange4media Staff Apr 28, 2021 5:15 PM
The Forum’s founder, Sandeep Goyal said that this would be a study-group-cum-think-tank devoted to preserving the ‘brand-goodness’ of Chandigarh
exchange4media Staff Mar 25, 2021 7:17 PM
The account was won following a multi-agency pitch and will be handled out of the agency’s Delhi office
exchange4media Staff Jan 25, 2021 10:40 AM
Guest Column: Vivek Pandey, VP- Revenue Strategy & Analytics, Times Internet, highlights that vernacular digital ads are expected to bring higher engagement, more recall and better ROI
Vivek Pandey Jan 20, 2021 8:46 AM
Tyagi has over 17 years of experience in the Sales & Marketing function at Hindustan Unilever Ltd
exchange4media Staff Jan 19, 2021 11:57 AM
According to data accessed by Tofler, the company's total income doubled to Rs 263.07 crore from Rs 132.04 crore a year ago
exchange4media Staff Jan 13, 2021 9:07 AM
The agency will be in charge of crafting a brand message that is exclusive to the clothing brand
exchange4media Staff Dec 14, 2020 6:37 PM
The campaign is now Live across digital & social media channels
exchange4media Staff Dec 8, 2020 2:49 PM