urban
Tarun Menon - AVP Marketing - Brand Strategy & Creative, Urban Company, talks about how the company is navigating the COVID-19 crisis
Anjali Thakur Apr 21, 2020 9:17 AM
Kantar’s COVID-19 Barometer India study has been conducted among 1100+ samples across 19 cities and 15 states
exchange4media Staff Apr 7, 2020 1:08 PM
The 1st edition of e4m Health Communication Conference saw a panel discussion chaired by Dr Sanjay Arora of Suburban Diagnostics
exchange4media Staff Mar 6, 2020 8:54 AM
Dangal TV remained the number one channel across Hindi U+R segments and free platforms
exchange4media Staff Feb 7, 2020 8:11 AM
In a conversation with e4m, Bhal highlighted the brand's need to rebrand, its foray overseas, media mix and focus for the upcoming year
Anjali Thakur Feb 3, 2020 8:29 AM
The name change reflects the company’s aim to be a horizontal platform with a global footprint
exchange4media Staff Jan 30, 2020 1:26 PM
Consumers in nine Indian cities will be able to access The Man Company's products on the UrbanClap app
exchange4media Staff Dec 27, 2019 1:44 PM
The partnership follows UrbanClap’s foray into men’s premium grooming services market as it becomes the first to offer these services at home
exchange4media Staff Dec 19, 2019 12:43 PM
A major portion of the budget is invested in digital mediums for Tier II towns, says Rahul Deorah, VP, Marketing, UrbanClap, in a conversation with exchange4media
Shreshtha Verma Dec 10, 2019 9:16 AM
Experts explain why Ayushmann Khurrana, who endorses brands such as The Man Company, UrbanClap, Magicbricks, Flipkart, Titan Eye Plus, among others, is a highly sought after face for brands
exchange4media Staff Dec 3, 2019 8:53 AM
The Google study ‘Shopper Path-2-Purchase’ compiled by IPSOS deals with the influence of digital across different stages of an urban offline shopper’s journey
exchange4media Staff Nov 25, 2019 9:12 AM
The service was inaugurated on the occasion of 550th Parkash Purab and will allow devotees to avail live telecast of Gurbani every morning and evening from Sachkhand Sri Harmandir Sahib
exchange4media Staff Nov 13, 2019 5:10 PM
Industry experts say that while the OOH industry has picked up pace during the festive season, spends on OOH have decreased over the past months
Anjali Thakur Oct 24, 2019 9:15 AM
Industry experts believe cities in Kerala have not fully adapted to Digital OOH since there is still a strong preference for traditional OOH advertising
Neethu Mohan Oct 22, 2019 8:40 AM
As part of the campaign, the platform will offer discounts of up to 60 percent on its beauty, wellness and cleaning services. It expects 2.5x growth in demand for services during this season
exchange4media Staff Sep 29, 2019 6:00 PM
The campaign encourages consumers to celebrate freedom from household chores
exchange4media Staff Aug 5, 2019 11:18 AM
Chandramouli Reddy, UrbanIQ, talks about disruptions in the OOH market, how OTT platforms are becoming major investors in the advertising space and more
Anjali Thakur Aug 2, 2019 8:24 AM
A panel comprising industry honchos from across sectors discusses how to target the digital savvy consumers
exchange4media Staff Jul 20, 2019 9:00 AM
Brand experts say that the millennial consumer is looking for something that is more long-term, gratifying and value-driven
Noel Dsouza Jul 18, 2019 8:17 AM
