BARC Week 36: Sony leads Urban market in Hindi GEC

Zee Anmol continued to lead both Overall and Rural markets, with 838 million and 683 million impressions, respectively

Star Plus replaces Star Utsav on rank 2 in U+R, SET replaces ZEE in rank 3 in urban: BARC week 35

Star Plus continued to maintain its leadership position in Urban GEC market with 449 million impressions, Zee Anmol garnered first position with 565 m...

Zee Anmol continues to dominate U+R Hindi GEC market: BARC Week 34

In top five programmes overall market, Colors’ ‘Naagin-3’ continued to lead followed by Zee Anmol’s ‘Kumkum Bhagya’ on second spot

'Nayi Soch': How brands are cashing on it

After Star Plus' mega splash of 'Nayi Soch', a spate of brands like Federal Bank, Eicher Trucks & Buses, Wai Wai are trying to leverage it in their ad...

Zee Anmol rules overall & rural market, Star Plus leads in urban market: BARC week 33

In top five programmes, Dance Deewane climbed up in both overall and urban markets where Naagin 3 continues to lead, Kumkum Bhagya leads rural

Zee Anmol reclaims first spot in overall market: BARC Week 32

Star Plus maintains leadership in Urban market and Zee Anmol leads Rural market. Dangal TV replaces Star Bharat at fifth position in Rural market

Uber, Star Plus, Kit Kat, Myntra, Amazon Top Five Ads in YouTube Leaderboard for June

Uber ad with cricketer Virat Kohli fetched the lion's share of views, while Kit Kat's tech meets destination experiment also worked well for the brand

Suma Nair, Marketing Head of Star Plus, quits

At Star Plus, she was responsible for formulating and directing the overall brand and communication strategy for the channel

Colors retains lead in Urban market, Zee Anmol leads rural and overall market: BARC Week 25

Zee Anmol witnessed a fall in ratings in both rural and overall market from week 24 whereas Colors in urban market strengthen its position with a rise...

BARC Week 21: Zee continues to dominate across markets

Zee Anmol in overall and rural market witnessed a drop in ratings while Zee TV saw rise in week 21.

Star India estimated to have earned Rs 1800-2000 crore ad revenue from IPL

According to estimates, the figure includes Rs 300-350 crore revenue earned from Hotstar

Hegarty on Advertising... and more

Sir John Hegarty, founding partner of Bartle Bogle Hegarty (BBH), is in India to judge the Star Re.Imagine Awards that will honour the best creatives...

Star Plus turns RED with Alia Bhatt

Launched during the IPL finale evening on Sunday, the new look has the brand promise-- Rishta wahi baat nayi

Guest Column: Is Indian advertising communal?: Pratik Mazumder

Mazumder talks about the stereotyped portrayal of communities in advertisements

IPL finals on Star Plus and Star Gold: Has Star hit a masterstroke?

The network has been quite tactical in using the winning combination of cricket and bollywood along with the widespread reach of Hindi GEC to garner m...

ZEEL dominates across markets; Star Plus' new show enters Urban top 5 programmes: BARC Wk 20

Zee Anmol continues to dominate overall and rural markets whereas Zee TV leads the urban market.

Star India brings world of sport and entertainment together for VIVO IPL 2018 finale

Star Pravah and Asianet Movies to carry Marathi and Malayalam broadcast respectively for the first time in the history of IPL

BARC week 19: ZEEL continues to dominate across markets third week in a row

Zee Anmol’s Kumkum Bhagya grabbed the leadership spot with 12333 Impressions (000s) in top five programmes in week 19

Hindi GECs to unveil various new shows as IPL 11 to wrap up on May 27

exchange4media takes a look at some of the upcoming fiction and non-fiction properties in the Hindi GEC space

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