star plus?blur=25

Brands such as Dabur, ITC, Emami, Apple, Amazon, Berger Paints and Xiaomi have aligned themselves with the upcoming event

e4m Staff 1 day ago


Vaz, Disney Star Head – Network Entertainment Channels, spoke to e4m on Star Plus completing 150 weeks in the leadership position, the Sunday programming strategy, advertisers’ response and more

Sonam Saini Apr 6, 2023 8:31 AM


Industry observers say the move will help the channels retain loyal audiences since fiction has been their stronghold

Javed Farooqui Oct 11, 2022 9:09 AM

Star Plus?blur=25

The channel said that this fresh content approach is a step towards breaking the norm and introducing new and improved ways of screening content on television

e4m Desk Sep 30, 2022 10:13 PM


Star Plus’ prime-time show has acquired a life of its own beyond television, thanks to a combination of social media and Bollywood’s unconditional love. Here’s what’s going on

e4m Desk Sep 6, 2022 1:00 PM


The show has stepped out of the television playing in drawing rooms, to change the lives of its viewers across the country

e4m Desk Aug 30, 2022 4:14 PM

Star Plus?blur=25

The show is currently leading the pack of non-fiction studio content in the Hindi GEC space with way higher ratings and audience reach

e4m Desk Aug 20, 2022 1:13 PM


In a first of sorts, Star Plus ventured into creating a show that has helped them leverage popular fiction shows like Anupamaa and Imlie in a non-fiction format

e4m Desk Aug 6, 2022 9:29 AM

Kevin Vaz?blur=25

The Head of Network Entertainment Channels, Disney Star, spoke to e4m about the newly launched non-fiction show ‘Smart Jodi’, Star Plus’s programming strategy and much more

Sonam Saini Mar 21, 2022 11:48 AM


Despite challenges of the second wave, the industry continued to entertain audiences by delivering fresh content throughout the year

Sonam Saini Jan 3, 2022 9:09 AM

Hindi GECs?blur=25

Viewers are expected to witness more than 12-15 new shows in the last two months of the year 2021

Sonam Saini Nov 17, 2021 8:47 AM

Star India?blur=25

The upcoming weeks will bring in a plethora of new shows and movies on the network including the come back of ‘Dance+’ on Star Plus after two years

e4m Desk Oct 19, 2021 4:12 PM

Nina Jaipuria?blur=25

Nina Elavia Jaipuria, Head of Hindi Mass Entertainment and Kids TV Network, Viacom18, shared the channel's content strategy to grow its market share

Javed Farooqui Oct 8, 2021 8:12 AM


As per the weekly data, Sun TV emerged as the top channel across genres, followed by Star Maa on the second spot and Star Plus on the third

e4m Desk Aug 27, 2021 8:30 AM


As per the weekly data, Sun TV bagged the first spot in the South market

e4m Desk Aug 20, 2021 7:41 AM


Star Plus continues to dominate Hindi speaking market (HSM), while Sun TV dominates the South market, according to the data

e4m Desk Jul 29, 2021 5:05 PM


In HSM, Star Utsav bagged the second spot, and Colors Rishety entered the top five list

e4m Desk Jul 15, 2021 4:30 PM