Brands join Star World on Twitter to celebrate 'The Wonder Years'

As Star World brings classic TV show 'The Wonder Years' to India, several brands joined a fun Twitter conversation and reminisced about nostalgic moments from their history

e4m by exchange4media Staff
Updated: May 5, 2020 11:45 AM
Star World India

Star World, one of the leading English entertainment channels in the country, leans on nostalgia by bringing one of the classic TV shows The Wonder Years, from the golden era of the 1990s when it was first introduced to Indian adolescence. Keeping in sync with the show’s sentiment of reminiscing the good old days, the channel took to the microblogging site with a throwback to the time of retro style Star World logo and took viewers back to simpler times.

To give some respite to people stuck at home, Star World jumped in and added on to the wave of nostalgia that has hit the country owing to the lockdown. Through this interesting interaction initiated by the channel, other brands and TV channels got on-board and reminisced some nostalgic moments from their rich history.

It all started with Star World tweeting “Throwback to the time where we helped you build your love for your favourite shows one episode at a time! #TheWonderYears”. 

And what followed was responses from the pioneers of Indian TV among other leading brands. Star Sports called out the good old days when India won its first Cricket World Cup!

National Geographic shared a throwback to the cosmic big bang.

Star Plus took us back to the historic moment of Draupadi’s Swayamwar.

MTV India reminded us of the 90s when we would be hooked to MTV Bakra!

McDonald’s took us back in the days of “Choti Choti Khushiyaan”.

Also jumped in Walt Disney Studios India with references to our beloved Disney characters – from Mowgli to Nemo.

Adding more fun, Gaana.com, Flipkart Video, Star Gold, Shemaroo, Star Movies, Disney+ Hotstar, Vodafone India, Comedy Central, Parle G, and Freshworks, also joined the banter.

With this ultimate throwback to #TheWonderYears, Star World brought together brands of yesteryear and reminisced the times when life was easy. Relive your childhood days with the classic family sitcom.

The Wonder Years is currently airing in India on Star World, every Monday-Friday at 6 PM.

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