The sector has been abuzz since the announcement that Nodwin Gaming will be broadcasting a gaming tournament on a sports channel

Shantanu David 11 hours ago


The tournament will be aired Live on Star Sports 2 from the Nodwin Studios in New Delhi

exchange4media Staff Jun 16, 2022 10:20 AM


The Cadbury Dairy Milk & Star Sports partnership created many memorable experiences for the MCA ground staff through various initiatives

exchange4media Staff Jun 7, 2022 10:41 AM


During the innings break, viewers were presented with an augmented reality show featuring a majestic eagle that swooped into the stadium and took everyone by surprise

exchange4media Staff Jun 2, 2022 1:20 PM

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The campaign, for five-match T20 International series against South Africa, cheers the cricketers as they chase a prestigious world record

exchange4media Staff May 30, 2022 11:22 AM


Taapsee Pannu has been roped in for the promo film on Star Sports Network

exchange4media Staff May 23, 2022 8:48 AM

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Entropik Tech report analyses a few of the IPL ads based on attention, engagement and emotions to generate an overall Affect Lab (AL) score

exchange4media Staff Apr 8, 2022 8:36 AM


OLX Autos will be leveraging Fall of Wickets and DRS features in IPL 2022

exchange4media Staff Mar 25, 2022 12:26 PM


The rate card for a spot on team jersey is ranged at Rs 2-25 crore. A place on the front and back of headgear is worth Rs 5-15 crore

Sonam Saini Mar 25, 2022 8:45 AM


The online learning brand will be present throughout the season with its recent campaign

exchange4media Staff Mar 24, 2022 5:57 PM

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The second article in the PowerPlay Series discusses how IPL has empowered brands in their pursuit to become unicorns, as we approach the 15th season of India’s favourite mega event

exchange4media Staff Jan 27, 2022 7:21 PM


The cost of associate sponsorship is Rs 15 cr, and special partner deal has been priced at Rs 7 cr. For spot buying, brands will have to spend Rs 1.5 lakh per 10 seconds, as per industry estimates

Sonam Saini Dec 22, 2021 9:10 AM


vivo, Tata Motors Commercial Vehicles, A23, Dream11, Mfine, Byju’s, Officer’s Choice and Parimatch News come onboard

exchange4media Staff Dec 20, 2021 10:57 AM


According to BARC data provided by Star Sports, the match had 4.9 million AMA among M15+ AB Urban. It reached 73 million viewers in 2+ U+R category on an absolute basis

exchange4media Staff Nov 29, 2021 5:50 PM

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The broadcaster has onboarded BYJU'S, Dream11, Maruti Suzuki, Kamla Pasand, Dhani, Aakash, MakeMyTrip, WhitehatJr and Great Learning

exchange4media Staff Nov 15, 2021 8:43 AM