The company's expenses jumped 2.7X to Rs 1702 crore on the back of higher marketing expenses, according to its internal documents

exchange4media Staff Oct 13, 2022 8:48 AM


Both Star Sports and Disney+ Hotstar have roped in over 50 brands each, say market sources

Javed Farooqui Oct 13, 2022 8:13 AM

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At the e4m Pitch CMO Summit-South, panellists from leading digital brands spoke about the role of sports on TV and how it propels unmatchable growth across categories

exchange4media Staff Oct 3, 2022 10:56 AM

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All 16 matches to be aired live & exclusive on Star Sports Network and Disney+ Hotstar

exchange4media Staff Sep 12, 2022 1:09 PM

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The high-octane blockbuster between India and Pakistan on August 28th, 2022, recorded a cumulative reach of 133 million and registered 13.6 billion minutes, shared Star Sports

exchange4media Staff Sep 8, 2022 5:43 PM

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The network has registered a 95% increase with Manchester United’s opening fixture being the highest-rated game of the week

exchange4media Staff Sep 1, 2022 1:15 PM


With a power-packed cricket line-up on television coinciding with the festive season, TV advertisers have a great opportunity to dominate SOV in their categories during a time of accelerated buying

exchange4media Staff Aug 24, 2022 10:19 AM


The league’s viewership in India has grown 3x in comparison to the previous season

exchange4media Staff Aug 10, 2022 12:15 PM


We bring you an interview series with marketing leaders across the spectrum as they discuss their fondest memories of watching Cricket World Cups on TV & their expectations from the T20 World Cup

exchange4media Staff Aug 9, 2022 11:23 AM


The fact that only a handful of advertisers can afford to spend on the IPL will also make the going difficult for the rights owners

Javed Farooqui Jul 15, 2022 8:33 AM

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The much-awaited return of the Asia Cup on 27th August with the likelihood of up to three India-Pakistan matches* presents TV advertisers an incredible opportunity to reach millions of viewers on TV

exchange4media Staff Jul 14, 2022 4:04 PM

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Ajay Dang, President-Head Marketing at Ultra Tech Cement, shares his experience of watching the T20 World Cup in 2007 and the ODI World Cup in 2011 with his son Pranay

exchange4media Staff Jul 5, 2022 3:06 PM


The sector has been abuzz since the announcement that Nodwin Gaming will be broadcasting a gaming tournament on a sports channel

Shantanu David Jun 27, 2022 8:35 AM


The tournament will be aired Live on Star Sports 2 from the Nodwin Studios in New Delhi

exchange4media Staff Jun 16, 2022 10:20 AM


The Cadbury Dairy Milk & Star Sports partnership created many memorable experiences for the MCA ground staff through various initiatives

exchange4media Staff Jun 7, 2022 10:41 AM


During the innings break, viewers were presented with an augmented reality show featuring a majestic eagle that swooped into the stadium and took everyone by surprise

exchange4media Staff Jun 2, 2022 1:20 PM

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The campaign, for five-match T20 International series against South Africa, cheers the cricketers as they chase a prestigious world record

exchange4media Staff May 30, 2022 11:22 AM