star-sports
From the ‘Helicopter Shot’ to ‘Bole Jo Koyal’, here are the campaigns that captured Captain Cool's charm, wit and mass appeal over the years
Aryendra Khan Jul 7, 2026 11:25 AM
Khanna was earlier the Head-Sports & Live Experience Production Technology & Services
e4m Staff Jul 4, 2026 10:35 AM
Khanna's earlier role at JioHotstar was as Senior Director Premium Sports
The provisions are understood to be linked largely to the International Cricket Council media rights package acquired for approx $3 billion for the 2023–27 cycle
The ICC Women’s World Cup 2025 kicked off on September 30 and will culminate on November 2
With the addition of Sports18 channels, Star Sports now has a network of 24 channels
e4m Staff Mar 17, 2025 12:37 PM
The campaign is built on the insight of the ‘Har Match Do-or-Die’ campaign
e4m Staff Jan 31, 2025 12:03 PM
The campaign film celebrates Suryakumar Yadav and his team's penchant for explosive batting
e4m Staff Jan 15, 2025 6:31 PM
The biggest cricketing showdown between giants India and Australia is set to unfold in a five-match Test series on Australian soil starting 22nd November 2024
NATIVE CONTENT Oct 29, 2024 12:34 PM
In the promo, Riteish steps into the shoes of a lone warrior, showcasing stealth and agility of a tiger as he navigates dangerous predators
e4m Staff Sep 23, 2024 2:54 PM
The league reached 351 million viewers in 2023 with 65% viewership coming from premium NCCS AB households
NATIVE CONTENT Aug 22, 2024 10:52 AM
The 2024 edition of the tournament recorded 36.3 million viewers, a 176% increase compared to the 2023 edition, according to the latest data from BARC
TV viewership for Premier League has grown 125% in last 2 years with 70% of its metro viewership coming from NCCS A households
NATIVE CONTENT Jul 24, 2024 1:40 PM
The Esports World Cup will be streamed on Star Sports’ YouTube channel and broadcast on linear TV via Star Sports First and Star Sports 2
The tech innovation on TV showcased the all-new Swift at the Star Sports studios during the epic encounter between India and Pakistan
NATIVE CONTENT Jun 12, 2024 4:14 PM
Last year’s edition delivered the highest rated grand slam final and 150% increase in tournament reach on Star Sports
NATIVE CONTENT Jun 3, 2024 6:59 PM
The new instalment of the ‘Mauka’ campaign has been created and conceptualized by in-house team of Disney Star
e4m Staff May 21, 2024 1:05 PM
The Star Sports wraparound show has delivered 10-15X ROI for associating brands during recent megaevents
NATIVE CONTENT May 14, 2024 1:13 PM
The promo video for ICC Men’s T20 World Cup 2024 channels Bachchan's character from the movie Kalki 2898 AD
e4m Staff May 2, 2024 11:24 AM
It is a patented technology that allows brands to engage with audiences through their second screens while they watch the matches on Star Sports Network
e4m Staff Apr 30, 2024 12:34 PM
In collaboration with Meta, Star Sports will also engage with content creators representing each of the 10 regions represented by IPL teams to expression passion, fandom and support
e4m Staff Mar 26, 2024 5:44 PM
The network has launched 4K-enabled value-added services, available for subscription to Tata Play and Airtel Digital TV subscribers
e4m Staff Mar 26, 2024 12:03 PM
Star Sports has joined hands with India Signing Hands to provide ball-by-ball updates using Indian sign language
e4m Staff Mar 22, 2024 11:39 AM
Sources say the broadcaster is in the process of signing a few more sponsors before the tournament begins
Sonam Saini Mar 22, 2024 8:45 AM
According to Star Sports, advertisers will have the opportunity to precisely target ads
e4m Staff Mar 21, 2024 11:19 AM
Akshay and Tiger are seen as ‘Bade Miyan’ and ‘Chote Miyan’, characters of their upcoming films
e4m Staff Mar 14, 2024 6:35 PM
The film features four IPL captains and Star Sports ‘Believe’ ambassadors – Rishabh Pant, Hardik Pandya, KL Rahul, and Shreyas Iyer
Experts bust the myth of IPL being expensive on TV, believe it delivers the highest cost efficiency compared to other mediums
e4m Staff Feb 29, 2024 3:30 PM
The broadcaster offers brands with unique solutions that will cater to business goals across the funnel
NATIVE CONTENT Feb 20, 2024 6:19 PM
Challenging the misconception of entry barriers for brands, the broadcaster has introduced new and exciting opportunities enabling participation across budgets and brand goals
NATIVE CONTENT Feb 16, 2024 11:43 AM
As per BARC, 803 million viewers tuned in to Sports on TV in 2023, 98% of which was attributed to cricket events
NATIVE CONTENT Jan 10, 2024 7:35 PM
Saket Sahay has joined Viacom18 Sports as Senior Vice President - Advertising Sales - Digital & Television
e4m Staff Jan 10, 2024 11:36 AM
The event’s watch time was 57% higher compared to last year’s, the network said
e4m Staff Jan 2, 2024 12:53 PM
The match, which is still on, has surpassed the highest peak concurrency of 4.4 crore viewers recorded in this tournament so far during the last India vs South Africa match
e4m Staff Nov 15, 2023 6:05 PM
If a match is one-sided and ends early, the broadcaster can compensate the advertisers by offering slots in other games. However, if all or most of the matches end quickly, the revenue may suffer
Sonam Saini Nov 15, 2023 9:17 AM
The tournament has posted 123.8 billion viewing minutes for live broadcast
e4m Staff Oct 28, 2023 1:44 PM
The Hindi coverage will also include Star Sports’ pre-match show ‘Cricket Live’
e4m Staff Oct 10, 2023 5:59 PM
Viewing Vertical mode, data-saving option and AI-based video clarity enhancements are some of these features
The film aims to build anticipation and excitement for arch-rivals India and Pakistan's 8th faceoff during the ICC Men's Cricket World Cup
e4m Staff Sep 28, 2023 1:32 PM
2023 broke all viewership records on TV delivering a tournament reach of over 500 million viewers and a 34% increase in TVR compared to 2022, as per BARC
NATIVE CONTENT Sep 12, 2023 6:45 PM
The increasing popularity of esports has captured the attention of brands and sponsors seeking to tap into the vibrant and engaged gaming community in the country, say experts
Shantanu David Aug 21, 2023 8:54 AM