Hindi GECs register 8.06 billion impressions in Week 28 in HSM: BARC India

As compared to the previous four weeks, viewership for Hindi GECs in the HSM, HSM Urban and HSM Rural grew by 11%

e4m by exchange4media Staff
Updated: Jul 30, 2020 8:51 AM

The return of original/ fresh episodes on Hindi General Entertainment Channels has contributed to highest-ever viewership in week 28 as per the Broadcast Audience Research Council (BARC) India.  

On the back of fresh content, the viewership/ impressions of Hindi GECs grew across the markets. In week 28, as compared to the previous 4 weeks, viewership for Hindi GECs in the HSM, HSM Urban and HSM Rural markets grew by 11%.  

As per the data, Hindi GEC impressions were 8.06 billion in Hindi Speaking Market (HSM) against previous four-week average impressions which was 7.27 billion. Meanwhile, the genre recorded 3.81 billion impressions in HSM Urban as compared to 3.44 billion impressions (Previous four weeks average data ) and 4.24 billion impressions were registered in HSM Rural against 3.83 billion impressions in previous four weeks (average). 

However, as compared to week 1-10, the viewership for Hindi GECs in HSM Rural grew by a mammoth 56% and in the overall HSM viewership grew by 37% whereas in HSM Urban it grew only by 20%. 

The average viewership for Hindi GECs from week 1 to week 10, HSM recorded 5.90 billion impressions whereas HSM Urban registered 3.17 billion impressions and HSM Rural viewership was 2.73 billion impressions. 

The major Hindi GECs, including Star Plus, Colors, Zee TV, Sab TV and Sony TV, started airing fresh content from 13 July. Therefore a sharp rise was observed in the overall Hindi GEC viewership.  

As per the weekly data of week 28, Star Utsav- free to air (FTA) channel led both Rural and Hindi GEC (U+R) markets whereas Star Plus became the leader in HSM Urban market.  

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