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Before his stint at JioStar, Shhri Ram served as Director, Brand and Content Marketing at Viacom18
e4m Staff Oct 28, 2025 2:14 PM
Ramprasad Sridharan will continue to lead the business during the transition period
e4m Staff Sep 10, 2025 3:36 PM
Brands across FMCG, auto, real estate, lifestyle and retail back the biggest reality show of the year across digital streaming and TV
e4m Staff Aug 21, 2025 3:45 PM
Dhar was earlier Head of Marketing & Content Strategy for Colors Bangla Cluster
e4m Staff Apr 28, 2025 3:21 PM
In his new role, Vivek Modi will be reporting to Sumanta Bose, Head of Cluster, Entertainment (Star Plus and Bharat, Bengali, Marathi and Gujarati)
e4m Staff Nov 15, 2024 11:56 AM
Retaining traditional audiences and offering exclusive content are crucial for GECs to sustain ad revenue in a shifting media landscape, say experts
Aditi Gupta Nov 8, 2024 8:53 AM
Pavithra KR, Revenue Head at Colors (Viacom18), expresses her optimism for the festive season, forecasting a 30-40% revenue growth for the channel
Aditi Gupta Sep 24, 2024 8:54 AM
Speaking at Reliance Industries AGM, Mukesh Ambani said the new entity will combine content creation with digital streaming to cater to every consumer's taste
e4m Staff Aug 29, 2024 3:26 PM
Brand Aid already oversees the graphic retainer mandate for Colors Gujarati
e4m Staff Jun 3, 2024 11:52 AM
YRF Music, Sikh Ratnavali, Saga Music and Saga Music Haryanvi will now be streaming on DistroTV
Ends year with 6 of India’s Top15 most viewed shows, as per BARC ratings
Hyundai, Dabur BAE Fresh Red Gel, TRESemmé, Appy Fizz, Harpic, Ching’s Schezwan Chutney and Glance among sponsors
e4m Staff Oct 12, 2023 5:54 PM
The operations will be handled by Brand Aid’s Ahmedabad office
exchange4media Staff Sep 4, 2023 12:07 PM
According to sources, Banerjee is joining as Colors TV programming head while Singh will be head of fiction
exchange4media Staff Aug 18, 2023 9:18 AM
According to sources, two news channels also bid for the spot at Rs 15 crore
Sonam Saini Jul 4, 2023 3:40 PM
The Hershey’s Kisses station will be located in the captain’s room
exchange4media Staff Jan 9, 2023 3:28 PM
As part of the association, the show features Ching's products taking centre stage in the Big Boss kitchen
exchange4media Staff Dec 23, 2022 1:30 PM
The ‘Licious Greed Zone’ in the Bigg Boss house occasionally opens up the window of surprise for the BB contestants to satiate their meat cravings
exchange4media Staff Dec 15, 2022 12:26 PM
In November, DD Free Dish had said that the channels will be available on the platform from December
exchange4media Staff Dec 15, 2022 9:07 AM
As part of the campaign, the channel acknowledged the work done by its competitors
exchange4media Staff Nov 23, 2022 1:12 PM
Prasar Bharati recently invited applications for allotment of DD Free Dish MPEG-2 slots on a pro-rata basis
exchange4media Staff Nov 23, 2022 8:31 AM
Channel brings Annapurna Swadisht and Kissan Tomato Ketchup presents “Rannaghorer Goppo”, Special Partner New Extra Spark
exchange4media Staff Oct 18, 2022 6:19 PM
Industry observers say the move will help the channels retain loyal audiences since fiction has been their stronghold
Javed Farooqui Oct 11, 2022 9:09 AM
The channel has launched the market’s first fragrant print ad
exchange4media Staff Aug 25, 2022 12:41 PM
To be held tomorrow from 11:30 am onwards at The Leela Ambience, Gurgaon
exchange4media Staff Jun 28, 2022 8:20 AM
The channel has strengthened its digital realm by entering the metaverse for the show’s promotions
exchange4media Staff Apr 22, 2022 4:42 PM
The network has introduced ‘COLORS Cineplex Superhits’ that is set to go live on April 1, 2022
exchange4media Staff Mar 28, 2022 12:53 PM
Take a look at some of the Holi brand campaigns that are adding to the festive flavour
exchange4media Staff Mar 17, 2022 8:23 AM
The promotional blitz will cover over 30 sites across the Central & Southern regions of the state
exchange4media Staff Feb 23, 2022 2:39 PM
Golmaal Jr and Rudra: Boom Chik Chik Boom will air every Monday to Friday at 5:00 PM and 5:30 PM respectively, starting January 24
exchange4media Staff Jan 24, 2022 12:23 PM
Despite challenges of the second wave, the industry continued to entertain audiences by delivering fresh content throughout the year
Sonam Saini Jan 3, 2022 9:09 AM
Fans can enjoy the cricket series and world television premiere of the movie Shershaah (on Decemebr 19) also on Rishtey Cineplex, Voot and Jio
exchange4media Staff Nov 17, 2021 3:22 PM
Viewers are expected to witness more than 12-15 new shows in the last two months of the year 2021
Sonam Saini Nov 17, 2021 8:47 AM
In 2019, Sun TV Network had put the launch of Sun Marathi on hold due to slowdown in the economy
exchange4media Staff Oct 11, 2021 8:36 AM
Nina Elavia Jaipuria, Head of Hindi Mass Entertainment and Kids TV Network, Viacom18, shared the channel's content strategy to grow its market share
Javed Farooqui Oct 8, 2021 8:12 AM
The stakeholders of the show share exclusive insight into the its format, marketing strategies and more
Javed Farooqui Oct 7, 2021 8:37 AM
The conference will be followed by the Indian Content Marketing Awards 2021 to acknowledge the best work in the domain
exchange4media Staff Oct 7, 2021 8:25 AM
Sundaram will be responsible for scaling up the overall business strategy and invigorating the operations of the channel
exchange4media Staff Sep 27, 2021 7:30 PM
Chandrasekharan has previously served stints at Star Suvarna, Zee Kanada, Derana TV and CNBC
Ruhail Amin Sep 27, 2021 10:39 AM
Prior to joining Viacom18, Nagar has led teams at Radio Mirchi, Dcube and EAI Education
exchange4media Staff Sep 22, 2021 7:51 PM
The agency will partner with the channel for wide-ranging communication support
exchange4media Staff Sep 15, 2021 10:13 AM
RIL will plug the only gap in its media and entertainment portfolio with the launch of its sports channels
Javed Farooqui Sep 13, 2021 9:00 AM
As per the weekly data, Sun TV emerged as the top channel across genres, followed by Star Maa on the second spot and Star Plus on the third
exchange4media Staff Aug 27, 2021 8:30 AM