Vivek Modi to lead Colors Bangla and Bengali Movie Channels

Vivek Modi has been tapped to lead Colors Bangla and Bengali Movie Channels at JioStar, the new Joint Venture between Reliance Industries Limited (RIL), Viacom18 Media, and The Walt Disney Company. He will be reporting to Sumanta Bose, Head of Cluster, Entertainment (Star Plus and Bharat, Bengali, Marathi and Gujarati) in his new role.

Modi most recently served as Business Head & SVP - Bangla & Odia Cluster for Viacom 18 Media, a role he took over in January of this year. Modi has a long and diverse range of experiences which have seen him work with companies as diverse as Radio Mirchi, The ABP media Group, the agency formerly known as J Walter Thompson, as well as having pursued his own entrepreneurial pursuits at independent agencies.

Disney Company solidified a joint venture (JV) that is poised to reshape India's media and entertainment landscape. This significant merger, approved by the NCLT Mumbai, the Competition Commission of India, and other global regulatory authorities, unites Viacom18's and JioCinema's media assets with Star India, creating a media conglomerate valued at approximately Rs 70,352 crore (US$8.5 billion). RIL has further invested Rs 11,500 crore (US$1.4 billion) in the JV to bolster its growth.

RIL, as the majority shareholder with a 56% stake, leads the JV. Disney holds 36.84%, while Viacom18 contributes 46.82%. This strategic alliance brings together some of India's most beloved entertainment brands, including Star, Colors, JioCinema, and Hotstar, under a single entity. The newly formed media powerhouse will operate over 100 TV channels, produce over 30,000 hours of content annually, and cater to a combined digital subscriber base exceeding 50 million.