Pitch CMO Summit Delhi 2022: Eminent speakers & a power-packed agenda

To be held tomorrow from 11:30 am onwards at The Leela Ambience, Gurgaon

e4m by exchange4media Staff
Published: Jun 28, 2022 8:20 AM  | 4 min read
Pitch CMO

The exchange4media Group is hosting the Delhi edition of its flagship property - Pitch CMO Summit 2022 - on-ground after three years. This edition of the conference will be held tomorrow, 29th of June, 2022, from 11:30 am onwards at The Leela Ambience, Gurgaon.

The conclave is presented by Colors Marathi and co-powered by ABP News and FanCode with DoubleVerify and Bobble AI being the Co-Gold Partners. The Innovation Partner for the summit is Xapads; Pixis and Kantar are the Associate Partners and ICFAI Group is the Knowledge Partner.

The theme of this edition of the summit is “Marketing in a Data-First World”.

The line-up and agenda of this edition of the Pitch CMO Summit Delhi 2022 are power-packed. Apart from various speaker sessions, the summit will also witness three panel discussions, a fireside chat and a speaker session in conversation with Dr Annurag Batra, Chairman & Editor-in-chief, BW BusinessWorld and exchange4media.

The first panel discussion will be on the topic ‘Building Omnichannel Personalisation Using Data’. Increasing consumer touch-points and available data sources have made the marketers’ jobs more complex.  Marketers need to be on their toes as they strategize their marketing initiatives to offer a personalized and seamless experience across multiple channels. In this panel discussion, ‘Building Omnichannel Personalisation Using Data’ we aim to explore how data can successfully unify and bring about a personalized customer journey across different touchpoints to help build an omnichannel strategy.

The session chair for this panel will be Dr. Vibha Arora, Associate Dean, ICFAI Business School, Gurgaon, and the panel members are:

  • Amit Gujral, CMO, JK Tyre
  • Sidhharth Dabhade, Managing Director, India, China & SAARC, MiQ
  • Rahul Talwar, SVP & Chief Marketing Officer, Max Life Insurance
  • Nikhil Gupta, Head of Marketing & Integrated Communications and Commercial Operations, South Asia, Signify (formerly Philips Lighting)
  • Parth Joshi, CMO, BharatPe

The advertising industry is collectively moving toward a more privacy-friendly digital ecosystem. Marketers are now beginning to re-evaluate which metrics matter and which solutions are the most effective in a post-cookie world. Gazal Bajaj, Head - Media Management, Nestlé India, will share insights on Reimagining Ad Measurement In A Post-Cookie World in conversation with Nachiket Deole, Head of Sales - India, DoubleVerify.

Another panel at the Pitch CMO Summit will be discussing ‘Data and Creativity: How They Can Work Together’ where panelists will aim to understand how creativity can become data-driven and personalised. They will also explore how data can fuel and enhance creativity, vice versa and more.

The session chair for this panel discussion will be Puneet Avasthi, Director, Specialist Businesses, Insights Division, Kantar, and the panel members are:

  • Prasun Kumar, CMO, JustDial
  • Tabrez Alam, Chief Data and Strategy officer, ai
  • Sumeli Chatterjee, Head - Integrated Marketing Experiences (IMX), India & Southwest Asia, Coca-Cola Company
  • Ruchika Gupta, Chief Marketing Officer, Luminous Power Technologies
  • Udit Malhotra, Head of Marketing, MG Motor India

Finally, there will be a panel discussion on the topic Data & Sports – A Winning Partnership for Fans & Brands. The discussion will explore and aim to understand the role of big data in sports marketing and the influence of increased mobile penetration, cheaper data charges and OTT. What should the new broadcast model be and how can we better data analytics to micro-target viewers and acquire more consumer interactivity and action.

The session chair for this panel discussion is Jai Lala, CEO, Zenith India, and the panel members are: 

  • Gaurav Nijhawan, Vice President - Marketing & Brand and Communication, Stashfin
  • Shankar Iyer, Associate Director, Category Marketing, Perfetti Van Melle India
  • Snehil Gautam, CMO, Housing.com, PropTiger.com & Makaan.com
  • Yannick Colaco, Co-Founder, FanCode 

Concluding the summit will be a special address by Salil Kappoor, Business Unit Head - Appliances, Orient Electric Limited, in a conversation with Dr. Annurag Batra, Chairman and Editor-in-Chief, BW Businessworld and exchange4media. Kappoor will share insights from his expertise and will take a unique approach to talk about “Understanding Data to Understand the Customer”. 

Stay tuned as we reveal the complete agenda for the Pitch CMO Summit 2022 happening tomorrow - 29th June, 2022, from 11:30 am onwards. Registration on the day of the event will commence at 10:30 am, online registration is mandatory.

Registration Link: 

To attend the Pitch CMO Summit 2022, click and register on:

https://bit.ly/3GMsY0k

Alternatively, you can also connect for registration:

prateek.goyal@exchange4media.com or nitin.dhadwal@exchange4media.com

 

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