kantar

Arjun Ranga, MD, Cycle Pure Agarbathies will deliver the valedictory address at the Pitch CMO Summit Bangalore 2019, to be held at The Taj MG Road on Thursday, May 30, 2019

exchange4media Staff 3 days ago

The Kantar Profiles Network makes it easier for CMOs and their marketing teams to develop or optimise marketing strategies based on human understanding at scale

exchange4media Staff 1 week ago

In her new role as HR Director, Insights & Country HR Services Leader, South Asia, Athreya will work closely with the business in driving the people agenda across the region

exchange4media Staff 02-May-2019

Kantar has been working to consolidate its brands for several years. In 2016, it reduced the number of brands it operates from 18 to 12 and reduced further to just nine last year

exchange4media Staff 18-March-2019

The latest AdReaction report from Kantar aims to guide marketers on their gender progress journey and help brands grow, by Getting Gender Right

exchange4media Staff 14-March-2019

Urban India records 7% growth in 2018, Rural India 35%. As much as 97% of users use mobile phone as one of the devices to access Internet

exchange4media Staff 06-March-2019

Guest Column: Gupta, Executive Vice President, Kantar IMRB says a winning pricing strategy is both an art and a science, rooted in consumer behaviour

Ranjana Gupta 28-February-2019

‘The Drive to Decide 2018’ report by Google and Kantar TNS found that video, search and brand/dealer websites are the key digital touchpoints which are crucial to influencing the car buyer's decision

exchange4media Staff 31-January-2019

Kantar IMRB has presented a comprehensive report on predictions for 2019 from a plethora of consumer insights across companies

exchange4media Staff 17-January-2019

CEO Mark Read sets out a plan of “radical evolution” to deliver improved performance

exchange4media Staff 11-December-2018

The predictions report outlines 12 key trends that will transform the next year in media

exchange4media Staff 05-December-2018

WPP is taking the Personal Data Protection Bill very seriously and urging marketers and its partners to start preparing for the day the law is implemented

Venkata Susmita Biswas 22-October-2018

A weekly roundup of all big stories that made headlines during the week

exchange4media Staff 15-September-2018

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Madhuwanti Saha 11-September-2018

Key takeaway from this year's report is that brands need to take digitisation and trust very seriously to be valued by consumers

exchange4media Staff 07-September-2018

LIC India, TCS, Airtel, SBI were also announced as top 5 winners of the most valuable brands category

exchange4media Staff 07-September-2018

IMPACT from the exchange4media Group launches the first edition of its ‘40 Under Forty’ list to recognise extraordinary achievers who are 40 years of age and below in the Indian Media, Marketing and Advertising industry

exchange4media Staff 31-July-2018

Kantar Worldpanel presented a report on consumer behaviour and growth opportunities for marketers in the FMCG Industry

exchange4media Staff 27-July-2018

The latest digital-led campaign #ComeOutandPlay is Puma|One8’s first promotional content after the brand’s grand launch event in November 2017.

exchange4media Staff 25-June-2018

The report delves into the lifestyle of truck drivers to understand driver well-being and personal attitudes towards health

exchange4media Staff 21-June-2018

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