According to the report, affluent, younger and mature audiences are more engaged with OTT Audio platforms

exchange4media Staff 1 hour ago


The report released by WPP & Kantar said that the total value of the BrandZ India Top 75 fell by 6 per cent in 2020, shedding $13 billion in value for a total brand value of $215.608 billion

Dipali Banka Sep 18, 2020 5:38 PM


Starting today, exchange4media will bring monthly reports on audio OTT based on the data of Kantar -VTION Streaming Audio Audience Measurement System

exchange4media Staff Aug 31, 2020 9:22 AM


Kantar has launched Concept eValuate and Pack eValuate, which will be followed by an automated idea screening solution, Idea eValuate

exchange4media Staff Aug 27, 2020 2:20 PM

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Guest Column: Sandeep Balani, the Head of India at Outbrain, writes that a new appetite for digital purchases of food & beverage is on the rise

Sandeep Balani Aug 26, 2020 5:10 PM


The CX+ study reveals that for many retailers there is a huge gap between the brand promise and customer experience

exchange4media Staff Aug 6, 2020 5:09 PM


Online video users have grown significantly in smaller towns, the report shows

exchange4media Staff Jul 30, 2020 12:30 PM


The report says that the most impressive gain was seen on YouTube, which witnessed a further 25% increase in time-spent

exchange4media Staff Jul 20, 2020 12:43 PM


The report states that close to half of the businesses using digital payments are in the retail segment

exchange4media Staff Jul 15, 2020 2:22 PM


Dabur, Vim, Sunfeast, Brooke Bond & Patanjali join the Billion CRP club this year; COVID- 19 does not upset top brands’ growth

exchange4media Staff Jul 10, 2020 4:00 PM


The findings from the fifth wave of Kantar’s COVID-19 Barometer global study tracked people’s attitudes, behaviours and expectations across more than 50 markets

exchange4media Staff Jun 16, 2020 2:21 PM


The new report maps out the four phases of market recovery in the new normal and predicts trends by analysing current & past consumer behaviour

Sanstuti Nath Jun 16, 2020 8:14 AM


According to the report, in China and Argentina, news viewership has almost doubled in 2020 compared to 2019

exchange4media Staff May 28, 2020 8:24 AM


The global study also talks of an era of value-consciousness and a move towards local consumption

exchange4media Staff May 14, 2020 2:23 PM


According to the report released by Kantar, about 84% of users access the Internet for entertainment purposes

exchange4media Staff May 6, 2020 12:01 PM

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According to the Kantar report 'Waiting is Part of Intense Living', this is also the time for storytellers & brands to practice introspection to rethink the new 'Need-Want' matrix that will emerge

exchange4media Staff Apr 25, 2020 9:13 AM


Despite the overall low sentiments, the report says at least 55% of businesses are looking at leveraging opportunities to better their businesses in the current scenario

exchange4media Staff Apr 22, 2020 2:17 PM


Kantar’s COVID-19 Barometer India study has been conducted among 1100+ samples across 19 cities and 15 states

exchange4media Staff Apr 7, 2020 1:08 PM


The report ‘Media in the time of Covid-19’ says big brands should continue leading the media landscape if they don’t want to be ambushed by smaller and bolder players

exchange4media Staff Mar 28, 2020 10:29 AM