The speed and scalability of Link AI for Digital make it possible to test digital ads in a wider range of scenarios

exchange4media Staff May 18, 2022 11:05 AM


OTT is a significant asset because of its high engagement, the Senior Director - Specialist Businesses, Insights Division, tells e4m

exchange4media Staff Apr 29, 2022 1:48 PM


Kantar's study, in collaboration with ASCI, also revealed that brands can unlock higher marketing ROI through the use of progressive portrayals of women

exchange4media Staff Apr 20, 2022 12:45 PM

Preeti Reddy?blur=25

As part of the month-long e4m-Women’s Day series, we caught up with Preeti Reddy, Chairwoman - South Asia, Insights Division, Kantar. Read on

exchange4media Staff Mar 17, 2022 8:34 AM


Already used by clients including Coca-Cola, Google and Unilever, Link AI is a state-of-the-art creative effectiveness solution that reliably predicts a TV ad’s in-market performance within 15 minutes

exchange4media Staff Jan 28, 2022 7:12 PM

Deependra Singh & Soumya Mohanty?blur=25

Kantar Insights Division Executive MD Deepender Rana & MD Soumya Mohanty opined that a campaign's message should not only be for the consumers but also for all stakeholders

Kanchan Srivastava Nov 25, 2021 7:20 PM

kantar report?blur=25

The analysis by Kantar’s BrandZ India also revealed that perceptions of a brand’s purpose and its ability to ‘make people’s lives better’ are crucial to establishing a brand’s meaningful quotient

exchange4media Staff Nov 25, 2021 6:47 PM


Launches Link Now, Link Express for Digital and Context Lab solutions, as part of the creative and media effectiveness solutions, respectively,

exchange4media Staff Sep 24, 2021 12:34 PM


Kantar along with GroupM’s rural and experiential marketing unit- Dialogue Factory today unveiled the 2nd edition of the Rural COVID Barometer Report

exchange4media Staff Sep 8, 2021 12:23 PM


According to the study, Amazon.in has emerged as the key touchpoint for product research with nearly 73% of all online researchers accessing it before making a purchase (online/offline)

exchange4media Staff Aug 25, 2021 8:31 AM


Plan Metrix taps into Comscore’s strategic partnership with Kantar that allows both companies to provide an enhanced digital media planning service to their clients

exchange4media Staff Jul 6, 2021 12:31 PM

digital ads?blur=25

Checking for audience feedback before an ad goes live is common practice in mainline. But in digital, where timelines are shorter and purse strings tighter, pretesting has not been viable

Mansi Sharma Jul 2, 2021 8:22 AM


Jansen is currently the CEO of Cognita and will join Kantar on November 1, 2021

exchange4media Staff Jul 1, 2021 1:51 PM

kantar brandz?blur=25

US brands account for 56 of the Top 100 brands, with Amazon and Apple leading the way

exchange4media Staff Jun 22, 2021 12:05 PM


In her last assignment, she was the Commercial Lead for the creative division of Kantar South Asia

exchange4media Staff Mar 22, 2021 5:59 PM

Ted Prince?blur=25

Prince will report to CEO Alexis Nasard and will be responsible for defining and delivering the next generation of Kantar offerings

exchange4media Staff Mar 12, 2021 1:30 PM

Gaurav Sabharwal?blur=25

Sabharwal was formerly an Executive Director / Associate Partner at consulting firm Ernst & Young

exchange4media Staff Mar 8, 2021 11:49 AM