kantar
This year’s report splits the most chosen brands across in-home and the newly launched out-of-home list
e4m Desk Jul 28, 2023 11:28 AM
We caught up with Ted Prince Jr, Chief Product Officer, Kantar, at Cannes Lions 2023. He spoke to us on the transformation of the company and the advent of AI
Simran Sabherwal Jun 21, 2023 12:59 PM
At the Pitch CMO Summit, Delhi, Mohanty, MD & Chief Client Officer - Insights Division, Kantar, spoke about brand purpose and what it means in a world that has been amplified by technology
The winning ads also embody the key trends which set apart the most effective ads
The report deals with the news content consumption preferences and behaviours of the online Indian language news consumer in India
According to the report, the importance of digital touch points has grown to 49%
11 Kantar entries made it to the finals in 8 out of the possible 14 award categories; and won the top prize in 3 of those categories
At e4m India Brand Conclave 2023, Parameswaran, Executive Director, Quantitative & Co-lead (West), Insights Division, Kantar, spoke on Brand Building in the Face of Adversity'
A majority of respondents are expecting an increase in basic income tax exemption limit
e4m Desk Jan 25, 2023 12:36 PM
A study by Kantar in association with P&G Health reveals that only 15% Indians on an average get good sleep at night
Dentsu and Kantar release findings of a study exploring the role APAC marketers play in achieving corporate sustainability ambitions and SDGs
Leung takes over from Wayne Levings who will now focus on his role as Kantar CCO
e4m Desk Jan 11, 2023 11:42 AM
Industry observers say the ad rates for in-cinema are likely to touch pre-Covid levels
Tanzila Shaikh Nov 10, 2022 9:10 AM
Mohanty, MD & Chief Client Officer - South Asia, Insights Division, Kantar, spoke at the e4m MarTech India Conference about leveraging new touchpoints and communication in a changed customer journey
The report also shows that Facebook, YouTube, and Instagram are amongst the most popular platforms preferred by consumers to connect with influencers
Instagram has seen stronger adoption compared to other social media and short video platforms, says the report
At the report launch of Kantar BrandZ's Top 75 Most Valuable Indian Brands, Shashi Sinha, Subhash Kamath, Kartik Sharma and Prasun Basu shared nuggets of wisdom for brand building in the digital world
As per the report, brands have bounced back from the pandemic to increase their value; TCS emerges as ‘India’s Most Valuable Brand’
Mansi Sharma Sep 15, 2022 8:35 AM
