She will report into Ranjana Gupta, Lead – Innovation, South Asia

e4m Desk Aug 29, 2023 1:21 PM


This year’s report splits the most chosen brands across in-home and the newly launched out-of-home list

e4m Desk Jul 28, 2023 11:28 AM


We caught up with Ted Prince Jr, Chief Product Officer, Kantar, at Cannes Lions 2023. He spoke to us on the transformation of the company and the advent of AI

Simran Sabherwal Jun 21, 2023 12:59 PM


At the Pitch CMO Summit, Delhi, Mohanty, MD & Chief Client Officer - Insights Division, Kantar, spoke about brand purpose and what it means in a world that has been amplified by technology

e4m Desk Jun 15, 2023 9:00 AM

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The winning ads also embody the key trends which set apart the most effective ads

e4m Desk May 15, 2023 6:50 PM


The report deals with the news content consumption preferences and behaviours of the online Indian language news consumer in India

e4m Desk May 4, 2023 2:29 PM


According to the report, the importance of digital touch points has grown to 49%

e4m Desk Apr 20, 2023 6:02 PM


11 Kantar entries made it to the finals in 8 out of the possible 14 award categories; and won the top prize in 3 of those categories

e4m Desk Apr 10, 2023 6:08 PM


At e4m India Brand Conclave 2023, Parameswaran, Executive Director, Quantitative & Co-lead (West), Insights Division, Kantar, spoke on Brand Building in the Face of Adversity'

e4m Desk Mar 1, 2023 8:08 AM


A majority of respondents are expecting an increase in basic income tax exemption limit

e4m Desk Jan 25, 2023 12:36 PM


A study by Kantar in association with P&G Health reveals that only 15% Indians on an average get good sleep at night

e4m Desk Jan 17, 2023 5:34 PM


Dentsu and Kantar release findings of a study exploring the role APAC marketers play in achieving corporate sustainability ambitions and SDGs

e4m Desk Jan 16, 2023 3:21 PM


Leung takes over from Wayne Levings who will now focus on his role as Kantar CCO

e4m Desk Jan 11, 2023 11:42 AM


Industry observers say the ad rates for in-cinema are likely to touch pre-Covid levels

Tanzila Shaikh Nov 10, 2022 9:10 AM


Mohanty, MD & Chief Client Officer - South Asia, Insights Division, Kantar, spoke at the e4m MarTech India Conference about leveraging new touchpoints and communication in a changed customer journey

e4m Desk Oct 17, 2022 8:23 AM


The report also shows that Facebook, YouTube, and Instagram are amongst the most popular platforms preferred by consumers to connect with influencers

e4m Desk Oct 12, 2022 6:47 PM


Instagram has seen stronger adoption compared to other social media and short video platforms, says the report

e4m Desk Sep 29, 2022 2:11 PM


At the report launch of Kantar BrandZ's Top 75 Most Valuable Indian Brands, Shashi Sinha, Subhash Kamath, Kartik Sharma and Prasun Basu shared nuggets of wisdom for brand building in the digital world

e4m Desk Sep 15, 2022 3:13 PM


As per the report, brands have bounced back from the pandemic to increase their value; TCS emerges as ‘India’s Most Valuable Brand’

Mansi Sharma Sep 15, 2022 8:35 AM