Plan Metrix taps into Comscore’s strategic partnership with Kantar that allows both companies to provide an enhanced digital media planning service to their clients

exchange4media Staff Jul 6, 2021 12:31 PM

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Checking for audience feedback before an ad goes live is common practice in mainline. But in digital, where timelines are shorter and purse strings tighter, pretesting has not been viable

Mansi Sharma Jul 2, 2021 8:22 AM


Jansen is currently the CEO of Cognita and will join Kantar on November 1, 2021

exchange4media Staff Jul 1, 2021 1:51 PM

kantar brandz?blur=25

US brands account for 56 of the Top 100 brands, with Amazon and Apple leading the way

exchange4media Staff Jun 22, 2021 12:05 PM


In her last assignment, she was the Commercial Lead for the creative division of Kantar South Asia

exchange4media Staff Mar 22, 2021 5:59 PM

Ted Prince?blur=25

Prince will report to CEO Alexis Nasard and will be responsible for defining and delivering the next generation of Kantar offerings

exchange4media Staff Mar 12, 2021 1:30 PM

Gaurav Sabharwal?blur=25

Sabharwal was formerly an Executive Director / Associate Partner at consulting firm Ernst & Young

exchange4media Staff Mar 8, 2021 11:49 AM

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Rana was most recently responsible for managing Kantar’s Insights division in mainland China, Hong Kong and Taiwan

exchange4media Staff Mar 3, 2021 11:14 AM

Hemant Mehta?blur=25

Mehta, the Managing Director at Kantar & Chief Strategy Officer, Kantar South Asia, will be replaced by Puneet Avasthi

exchange4media Staff Feb 20, 2021 11:03 AM


With Kantar as the official partner of the judging process, the Awards will select the most innovative digital campaigns released on YouTube between Oct 2019 and Feb 2021

exchange4media Staff Jan 29, 2021 2:33 PM

Preeti Reddy?blur=25

e4m Conclave: Preeti Reddy, CEO- South Asia, Insights Division, Kantar, shared that brand loyalty has taken a beating due to restricted movements, limited availability and cautious spending

exchange4media Staff Jan 19, 2021 8:27 AM


Evening and early night prime-time slots – both on weekdays as well as on the weekends-- remain the peak traffic time slots for the medium

exchange4media Staff Jan 12, 2021 8:56 AM


The pandemic year led to companies reimagining their digital strategies, OTT becoming a way of life and blockchain technology making inroads in India, say experts

Javed Farooqui Dec 24, 2020 9:12 AM

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The dramatic growth that digital healthcare apps have seen during the pandemic has made them an important and rapidly emerging category of advertisers this year

Anjana Naskar Dec 10, 2020 5:06 PM

hemat mehta?blur=25

On the launch of ‘The New Indian Consumer Report’, Mehta, MD, Insights Division & CSO, South Asia, Kantar, shares insights on consumer behaviour & strategies brands should adopt in the ‘new normal’

Simran Sabherwal & Ritika Raj Dec 10, 2020 8:14 AM


The New Indian Consumer Report states that brand loyalty has taken a beating due to the pandemic

exchange4media Staff Dec 9, 2020 5:04 PM


This survey was conducted in 17 Indian states and deep dives into the lives of Rural consumers and their adaptations post COVID, providing valuable inputs for any brand’s rural strategy

exchange4media Staff Dec 3, 2020 11:55 AM


Affluent, younger and mature audiences are more engaged with OTT audio platforms

exchange4media Staff Dec 2, 2020 8:45 AM


Kantar has framed a study among 4,500 business leaders around the world called Global Business Compass

exchange4media Staff Nov 24, 2020 2:55 PM


A joint study by Google, Kantar and WPP says that both men and women are showing similar interests in the category and are buying an average of nine beauty products every month

exchange4media Staff Nov 3, 2020 4:28 PM