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The predictions report outlines 12 key trends that will transform the next year in media

exchange4media Staff 4 days ago

WPP is taking the Personal Data Protection Bill very seriously and urging marketers and its partners to start preparing for the day the law is implemented

Venkata Susmita Biswas 22-October-2018

A weekly roundup of all big stories that made headlines during the week

exchange4media Staff 15-September-2018

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Madhuwanti Saha 11-September-2018

Key takeaway from this year's report is that brands need to take digitisation and trust very seriously to be valued by consumers

exchange4media Staff 07-September-2018

LIC India, TCS, Airtel, SBI were also announced as top 5 winners of the most valuable brands category

exchange4media Staff 07-September-2018

IMPACT from the exchange4media Group launches the first edition of its ‘40 Under Forty’ list to recognise extraordinary achievers who are 40 years of age and below in the Indian Media, Marketing and Advertising industry

exchange4media Staff 31-July-2018

Kantar Worldpanel presented a report on consumer behaviour and growth opportunities for marketers in the FMCG Industry

exchange4media Staff 27-July-2018

The latest digital-led campaign #ComeOutandPlay is Puma|One8’s first promotional content after the brand’s grand launch event in November 2017.

exchange4media Staff 25-June-2018

The report delves into the lifestyle of truck drivers to understand driver well-being and personal attitudes towards health

exchange4media Staff 21-June-2018

Digital advertising spend is about 16% of the total ad-spends in the country (estimated to be INR 59,000 Cr)

exchange4media Staff 04-May-2018

Eric Salama is reportedly in talks with banks and private equity firms about a split from parent company WPP

exchange4media Staff 30-April-2018

The above finding is according to the recently released report titled “Internet in Indic 2017” published jointly by the Internet and Mobile Association of India (IAMAI) & Kantar IMRB

exchange4media Staff 22-March-2018

The comprehensive study is conducted among active internet users in urban India, covering a vast range of categories including, the -tail landscape and consumer buying behaviour towards online shopping.

exchange4media Staff 28-February-2018

Being mobile-first since the start, we have the perfect stage set for programmatic, we can build ourselves a playground of possibilities that will keep our companies healthy and our clients happy, says Anand

Banisha Singh Anand 15-February-2018

Smartphones, Search and Online Video are poised to disrupt auto sales in India

exchange4media Staff 14-December-2017

The study also revealed that 33 per cent Indians said that they are willing to pay for products using their mobile phone

exchange4media Staff 17-October-2017

With the effects of demonetization slowly waning, along with the festive season around the corner, advertisers can benefit by turning up the heat on their year-end campaigns

Sandeep Balani 06-October-2017

‘The Early Millennials-Coming of Age’ paper says that early millennials are today’s biggest influencers

exchange4media Staff 27-September-2017

The study by WPP and Kantar Millward Brown also noticed that international brands like Amazon and Uber have understood Indian sensibilities better than home grown counterparts like Flipkart and Ola

exchange4media Staff 14-September-2017