kantar
Puneet Avasthi, Director, Kantar, speaks with Shripad Kulkarni on Media Compass — India’s first unified currency across traditional and digital media — and what it reveals about Indian media landscape
Shripad Kulkarni May 26, 2026 7:57 AM
Sethi joins Kantar from Dainik Bhaskar Group where she was the Chief Marketing Officer
e4m Staff May 18, 2026 3:19 PM
Executives in the theatrical sector say the slowdown in ad growth over the past two years has been closely linked to inconsistent film releases and box office numbers
Chehneet Kaur Mar 10, 2026 9:19 AM
The rebranding comes following the company’s separation from Kantar Group and its acquisition by H.I.G. Capital in August 2025
e4m Staff Feb 26, 2026 3:32 PM
South production houses are planning music, films, series, digital distribution, merchandising, live events, and creator ecosystems as one integrated stack
Pooja Yadav Jan 15, 2026 8:35 AM
In terms of CTV consumption, the number of viewers watching content across both linear TV and CTV rose to 116 million in Q3 2025, reveals the Kantar Media Compass Report
e4m Staff Dec 15, 2025 1:37 PM
HDFC Bank reclaims top spot as India’s most valuable brand, followed by TCS and Airtel
e4m Staff Nov 19, 2025 6:51 PM
The Bengaluru-based production house is reportedly in advanced discussions to acquire a part-ownership stake in the IPL franchise
e4m Staff Nov 19, 2025 2:07 PM
Jena served as Executive Vice President and Automotive Practice Head at Kantar IMRB
Kantar’s report highlights the growing importance of personalised and functional wellness solutions, says Soumya Mohanty, MD & Chief Client Officer, South Asia, Insights Division
e4m Staff Aug 11, 2025 1:16 PM
This latest report on Gen Z is the third in a series of studies Google India has conducted with Kantar over the past three years to understand India's evolving news consumption habits
The report shows that campaigns on connected TV drove an uplift of up to 8.5 per cent in purchase behaviour and 9.1 per cent in brand favourability among Gen Z audiences aged 18 to 24
NATIVE CONTENT Aug 1, 2025 9:31 AM
According to the Kantar report, 73% of influencer campaigns sit in the ‘amber zone’—the middle percentile for short-term sales likelihood
e4m Staff Jul 11, 2025 11:24 AM
Kantar data also reveals that influencer content enjoys 1.4 times higher visibility duration
Shalinee Mishra Jul 11, 2025 8:57 AM
The report highlights that each ad format holds distinct attention dynamics, making tailored creative approaches crucial
e4m Staff Jul 10, 2025 5:18 PM
Jeff most recently served as dentsu’s Chief Global Client Officer and Chief Business Officer for the Americas
e4m Desk Jun 26, 2025 12:04 PM
The Kantar Media Compass also reveals that 23% of Indians are digital-only users and do not watch Linear TV
e4m Staff Jun 17, 2025 11:56 AM
Kantar’s upcoming ‘Bharat’ Report will map the macroeconomic realities, social shifts, media evolution, and consumer dynamics shaping India’s emerging cities
e4m Staff Jun 12, 2025 11:28 AM
As per Kantar’s playbook, 26% prefer influencer recommendations but do not trust them blindly
e4m Staff Apr 22, 2025 12:08 PM
While traditional formats like TV and print still command trust and scale – especially among older demographics – the balance is steadily tipping toward digital
e4m Staff Apr 17, 2025 12:17 PM
If the potential $6.5 billlion sale goes through, Kantar would continue to be an independent consultancy, said news reports
e4m Staff Mar 11, 2025 5:05 PM
Vishwanathan was known for her long-standing association with the IMRB where she was instrumental in starting the Social and Rural Research Institute (also known as SRI) in the early 1990s
e4m Staff Feb 20, 2025 12:53 PM
As per Kantar’s 'India in Search' report, national celebs, influencers and vloggers drove higher search volume (3M, +47%) than global celebs (2M, +24%) and regional celebs (754K, -11%)
e4m Staff Feb 19, 2025 12:16 PM
As per the Kantar survey, 50% Indians are worried about the misuse of AI
e4m Staff Jan 23, 2025 1:15 PM
Samit Chakrabarti, Director, Quantitative, East India at Kantar, passed away in Kolkata on Monday
e4m Desk Jan 14, 2025 12:39 PM
In rural areas, the FMCG sector has witnessed a significant slowdown due to rising inflation, shows Kantar FMCG Pulse report
e4m Staff Dec 31, 2024 11:36 AM
According to Kantar’s latest report, India at Crossroads, six key trends are poised to influence brand strategies and redefine marketing success in 2025
Reports say Ipsos is preparing a offer to buy Kantar’s TV ratings data business
The Kantar Kidscan report acknowledges Gen Alpha as a formidable cohort, having gained 'convincing power' as opposed to 'pester power' of kids from a few generations ago
Soumya Gawri Nov 14, 2024 9:52 AM
Kantar & GroupM Rural Barometer Report 2024 also highlights a 60% rise in the average FMCG basket size among rural consumers
e4m Staff Nov 11, 2024 12:20 PM
According to a Kantar research report, 86% of online consumers are willing to take up offers while the offline offer uptake stands at 60%
e4m Staff Aug 14, 2024 2:03 PM
The study by Google and Kantar further says that 2 out of 3 Hindi speakers prioritize news in their preferred language
95-year-old Indian biscuit brand Parle secures title of top global billionaire brand
e4m Staff Jul 29, 2024 2:11 PM
According to Kantar's Brand Inclusion Index, 75% of consumers say that their purchases are influenced by a brand's DEI reputation
e4m Staff Jul 16, 2024 1:45 PM
In the fourth edition of the awards, the leading marketing data and analytics company tested 12,000 ads from around the world for their effectiveness and creativity
Arun Srinivas, Director and Head (India), Ads Business, Meta, talks about the need for FMCG brands to spend more on consumers' changing media habits in a digital-first world
Sohini Ganguly Jun 13, 2024 9:02 AM
According to Soumya Mohanty, Managing Director & Chief Client Officer- South Asia, Insights Division, Kantar, less than 1% of ads get tested due to lack of time
Sohini Ganguly Apr 25, 2024 9:13 AM
Soumya Mohanty, Managing Director & Chief Client Officer - South Asia, Insights Division, Kantar, was speaking at the e4m India Brand Conclave 2024
Sonam Saini Feb 5, 2024 8:54 AM
The report, prepared by Kantar deep dives into a critical component of ESG (environmental, social and governance) goals of corporations
Guest Column: Surbhi Minocha, Vice President, Insights Division, Kantar, writes about the ‘perception’ of price and how it tends to affect purchases
Surbhi Minocha Nov 24, 2023 9:13 AM
As per Kantar’s ‘Communicating with Rural Bharat’ report, 69% advertisers said they plan for rural markets separately
e4m Staff Oct 17, 2023 12:34 PM
Associated with Kantar for over three decades, Mehta lent his leadership to many other industry bodies
e4m Staff Oct 16, 2023 9:00 AM
Rajagopal, Head of Client Development & Engagement, Finecast India, discusses why brands are more attracted to CTV & addressable TV
Sonam Saini Oct 6, 2023 8:38 AM
As per Kantar BrandZ report, India’s top 75 brands have a combined brand value of $379 billion
e4m Staff Sep 29, 2023 9:56 AM