Kantar parent Bain Capital and WPP to consider break up of group, sale of Worldpanel
If the potential $6.5 billlion sale goes through, Kantar would continue to be an independent consultancy, said news reports
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Published: Mar 11, 2025 5:05 PM | 1 min read
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Kantar parent Bain Capital and WPP PLC are considering the sale of its Worldpanel division for $6.5 billlion, according to Sky News. Meanwhile, the Financial Times suggested that Kantar will be broken up and sold.
Sky News reported that the potential deal of Worldpanel, which operates consumer panels worldwide, has not been finalised. If the sale goes through, Kantar would continue to be an independent consultancy.
Rather than waiting for a more favourable IPO market, reports say that both companies want to cash in on their investment so that the sale generates more consistent returns.
In 2019, WPP bought a minority stake in Kantar with Bain Capital purchasing a 60% stake, taking the valuation of the company to approximately $4 billion.
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