Cannes Lions 2026 Insights

As India reflects on a quieter Cannes Lions 2026, e4m explores what it means for the industry’s future

As Cannes Lions 2026 closes with India's tally at a modest five Lions, the industry is asking a harder question: Has the race for constant content quietly repla...

In 2025, India was among the standout performers, securing 32 Lions, including one Grand Prix and nine Golds. This year, the tally shrank dramatically

India closed the 73rd Cannes Lions festival with 2 Silver and 3 Bronze Lions from 24 shortlists, a sobering step back from 2025's 32-Lion haul

For decades, Indian agencies have operated under a default setting: If it doesn’t impact millions, it isn’t Cannes worthy. Can we try commercial brand solutions...

Guest Column: Adman Prabhakar Mundkur examines India’s Cannes Lions 2026 performance and asks whether fewer entries or weaker work led to the subdued showing

With 24 shortlisted entries yielding five Lions so far, India looks forward to adding to its medal tally through Film and Sustainable Development Goals as the f...

Cannes Lions 2026 Day 3 saw winners announced across Direct, Media, PR, Social and Creator, and Creative Data Lions, with no Indian campaign securing a win

‘Mothers of Courage – Shifting Societal Norms, One Conversation at a Time’ secures India’s only shortlist in the SDG category

Direct and Media account for India’s entire Day 3 shortlist haul, while PR, Social & Creator and Creative Data draw a blank

TBWA\Lintas Mumbai’s ‘Don’t Look Up’ for Steadfast, which won a Bronze Lion in Film Craft (Script), is built on a familiar behaviour seen across India’s cash-dr...

TBWA\Lintas secured Bronze for ‘Don’t Look Up’ campaign, bringing India's metal tally to 5; Gold and Grand Prix winners for the day are yet to be announced

Campaigns from Leo India, Ogilvy Bangalore, Enormous and Fundamental help India add five more shortlists

Design leads India’s charge with two shortlisted campaigns, while Film Craft contributes three entries ahead of tonight’s awards

The opening day also brought attention to the role of creative leadership in shaping the industry

Leo India, Ogilvy, The Refinery, Brand David Communications, and Humour Me delivered India's first metals of the 73rd edition, while Josy Paul and Sonal Chhajer...

The most encouraging signal for India lies not in the medals already won, but in the shortlists that remain in contention

India has made a mark on Day 1 of the festival with four wins so far, out of eight shortlists across the seven categories announced today

VML’s KitKat campaign keeps India in contention as the country takes its overall shortlist tally to 18 across 24 categories announced so far

While Ogilvy Mumbai leads the agency table with four shortlists, VML India follows with three