Hakuhodo Group’s AdGlobal360 acquires majority stake in Auburn Digital Solutions

e4m was the first to report the news in June

by e4m Staff
Published: Jul 3, 2026 7:13 PM | 2 min read

Hakuhodo Inc. has acquired a majority stake in Auburn Digital Solutions Private Limited, an independent digital agency based in Mumbai, through its subsidiary AdGlobal360 India Private Limited.
This acquisition is part of Hakuhodo's strategy to enhance its global digital growth and improve technology-enabled, data-driven marketing solutions for clients in India and other markets.
Auburn, founded in 2013, offers services in performance marketing, digital media operations, SEO, social media marketing, creative production, and technology solutions.
Company executives emphasized the importance of digital transformation and the partnership's potential to drive business growth in India's rapidly evolving digital economy.

Hakuhodo Inc., an integrated marketing and innovation company headquartered in Tokyo, has announced that it has acquired a majority stake in Auburn Digital Solutions Private Limited (Auburn), an independent integrated digital agency headquartered in Mumbai, India, through its wholly owned subsidiary AdGlobal360 India Private Limited (AGL).

e4m was the first to report the news in June.

Read: Hakuhodo set to acquire Auburn Digital Solutions; deal likely by July

According to a press release, the strategic partnership marks an important milestone in Hakuhodo’s global digital growth strategy, strengthening its ability to deliver technology-enabled, data-driven marketing solutions to clients in India and other high-growth international markets.

Founded in 2013, Auburn provides integrated solutions across performance marketing, digital media operations, SEO, social media marketing, creative production, and technology solutions.

Ashish K Tripathi, managing director, Auburn Digital Solutions, said: “Joining the Hakuhodo Group marks a defining milestone in Auburn’s journey. Hakuhodo’s global legacy, deep understanding of sei-katsu-sha, and commitment to innovation provide an exceptional foundation for our next phase of growth.”

Harsh S Kedia, CEO, Auburn Digital Solutions, said: “Digital transformation in the era of automation and AI will play a crucial role in future business growth plans for the organization. We aim to fulfill growing market demand with this handshake.”

Akihiko Imai, director & senior corporate officer, Hakuhodo Inc., and president, Hakuhodo International, said: “In India, a digital economy that is evolving at breakneck speed, Auburn has built a solid track record and a robust foundation. Their exceptional digital expertise and sharp insight into changing sei-katsu-sha behavior resonate deeply with the Hakuhodo Group’s vision to be a Sei-katsu-sha Value Design Company. This strategic partnership marks the next stage in the evolution of our data-driven marketing. By integrating technology with a deep understanding of sei-katsu-sha, we are confident in our ability to provide new value and drive business growth for our clients in this market.”