Ipsos & Kantar Media talk acquisition
Reports say Ipsos is preparing a offer to buy Kantar’s TV ratings data business
by
Published: Dec 3, 2024 11:57 AM | 1 min read
Follow Us
Ipsos is in talks with Kantar Media for a possible acquisition, the company has said.
As per reports quoting sources, Ipsos has been preparing a binding offer to buy the TV ratings data business from market research group Kantar.
Meanwhile Ipsos recently launched the Ipsos Consumer Voice – the platform for direct video access to real consumers, via the large Crownit platform in over 40 cities. The platform allows clients to schedule video interactions for depth interviews, immersions, shop-alongs, product research and home audits of consumers with their selection of target group, age group and gender, in a DIY format.
Read more news about Marketing News, Advertising News, PR and Corporate Communication News, Digital News, People Movement News
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook, YouTube & Google News