kantar-media
Puneet Avasthi, Director, Kantar, speaks with Shripad Kulkarni on Media Compass — India’s first unified currency across traditional and digital media — and what it reveals about Indian media landscape
Shripad Kulkarni May 26, 2026 7:57 AM
The rebranding comes following the company’s separation from Kantar Group and its acquisition by H.I.G. Capital in August 2025
e4m Staff Feb 26, 2026 3:32 PM
In terms of CTV consumption, the number of viewers watching content across both linear TV and CTV rose to 116 million in Q3 2025, reveals the Kantar Media Compass Report
e4m Staff Dec 15, 2025 1:37 PM
The Kantar Media Compass also reveals that 23% of Indians are digital-only users and do not watch Linear TV
e4m Staff Jun 17, 2025 11:56 AM
Evening and early night prime-time slots – both on weekdays as well as on the weekends-- remain the peak traffic time slots for the medium
exchange4media Staff Jan 12, 2021 8:56 AM
According to the report, in China and Argentina, news viewership has almost doubled in 2020 compared to 2019
exchange4media Staff May 28, 2020 8:24 AM

