kantar-media
UNIFIED MEDIA MEASUREMENT?blur=25

Puneet Avasthi, Director, Kantar, speaks with Shripad Kulkarni on Media Compass — India’s first unified currency across traditional and digital media — and what it reveals about Indian media landscape

Shripad Kulkarni May 26, 2026 7:57 AM

Kantar Media rebrands as Fifty5Blue?blur=25

The rebranding comes following the company’s separation from Kantar Group and its acquisition by H.I.G. Capital in August 2025

e4m Staff Feb 26, 2026 3:32 PM

Kantar Media Compass Report?blur=25

In terms of CTV consumption, the number of viewers watching content across both linear TV and CTV rose to 116 million in Q3 2025, reveals the Kantar Media Compass Report

e4m Staff Dec 15, 2025 1:37 PM

Kantar media compass?blur=25

The Kantar Media Compass also reveals that 23% of Indians are digital-only users and do not watch Linear TV

e4m Staff Jun 17, 2025 11:56 AM

Ipsos Kantar Media?blur=25

Reports say Ipsos is preparing a offer to buy Kantar’s TV ratings data business

e4m Desk Dec 3, 2024 11:57 AM

kantar?blur=25

Evening and early night prime-time slots – both on weekdays as well as on the weekends-- remain the peak traffic time slots for the medium

exchange4media Staff Jan 12, 2021 8:56 AM

Kantar?blur=25

According to the report, in China and Argentina, news viewership has almost doubled in 2020 compared to 2019

exchange4media Staff May 28, 2020 8:24 AM