The GEC genre registered 51% rise in ad volumes in Week 30 compared to Week 23

exchange4media Staff Jul 30, 2020 9:11 AM


As compared to the previous four weeks, viewership for Hindi GECs in the HSM, HSM Urban and HSM Rural grew by 11%

exchange4media Staff Jul 30, 2020 8:51 AM

BARC India?blur=25

Backed by Ramayan and Mahabharat, DD National and DD Bharati maintained their positions in top five channels in week 15

exchange4media Staff Apr 23, 2020 5:54 PM

BARC India?blur=25

As per the report, the total TV consumption increased by 38% at all India level in week 14

exchange4media Staff Apr 16, 2020 4:52 PM


DD National emerges as the most watched channel in overall (Hindi + Rural) and urban markets while Dangal continues to lead the rural market

exchange4media Staff Apr 9, 2020 3:41 PM

BARC iNdia?blur=25

The BARC India week 12 data also revealed that Hindi GEC Rural total impressions registered a 0% increase this week

exchange4media Staff Apr 2, 2020 6:33 PM

BARC iNdia?blur=25

The report also revealed that the news genre contributed to 9% of total viewership but accounted for 32% of ad volumes

exchange4media Staff Mar 27, 2020 8:45 AM


Newly appointed business head of Zee TV on her plans- both immediate and long-term, and strengths and challenges of the network

Sonam Saini Sep 4, 2018 8:56 AM


Naagin season 3 led the top five programmes list in overall and urban market of week 24

exchange4media Staff Jun 21, 2018 3:56 PM

TAM Ratings: Star Plus takes top spot, Colors slips to No. 2 in week 47?blur=25

Colors has slipped down to the No.2 spot after being in the top spot for consecutively two weeks and Star Plus acquired the top spot with ratings 254 million GRPs. Zee TV, Sony SAB and Life OK see no change in their positions from last week

exchange4media Staff Nov 27, 2015 8:10 AM

TAM ratings: Colors retains its top spot, Sony SAB and Life OK exchange spots in week 46?blur=25

Colors retains its top spot and Life OK and Sony SAB have exchanged their positions where Sony SAB rose to No.4, while Life OK slipped down to No.5 this week

exchange4media Staff Nov 21, 2015 11:19 AM

TAM Ratings: Star Plus, Colors maintain leadership, gain ground in week 44?blur=25

Star Plus continues to grow its leadership in the Hindi GEC space according to the latest week of TAM ratings. Most of the other top Hindi GEC channels saw a rise in ratings during week 44

exchange4media Staff Nov 6, 2015 8:15 AM

TAM ratings: Colors continues to grow its leadership at No.1 spot; Star Plus' ratings continues to drop?blur=25

In week 38 (September 13 - 19, 2015) of the Hindi GEC Universe TAM data saw Colors retain its lead at the No.1 spot. Star Plus on the other hand saw its ratings continue to decline at No.2 spot

exchange4media Staff Sep 25, 2015 3:01 PM

TAM Ratings: Star Plus bounces back in Week 32 after drop in ratings in previous week?blur=25

In week 32 (August 02 - August 08, 2015), Colors Viacom 18 picks up while ZeeTV sees maximum decline in ratings

exchange4media Staff Aug 14, 2015 12:45 PM

TAM ratings: Colors sees maximum drop; Zee registers big rise in week 31?blur=25

In week 31 (July 26 – August 1, 2015) Colors ratings reduced to 202 GRPs in week 31 from 224 GRPs in week 30. In GVTs, it decreased to 327 million GVTs this week against 362 million GVTs last week

exchange4media Staff Aug 7, 2015 8:11 AM

TAM ratings: Star Plus gains most in week 25; Zee TV declines?blur=25

In week 25 (June 14 – 20, 2015) of the Hindi GEC Universe, TAM data indicates Star Plus and Colors were the only channels to gain marginally during the week. On the other hand, Zee TV, Sab TV and Sony TV saw minor decline during the week

exchange4media Staff Jun 26, 2015 4:29 PM

Zee TV tops TAM ratings in week 24, regains No.3 spot in individual data?blur=25

Week 24 (May 7 – 13, 2015) in the Hindi GEC Universe saw Zee TV gain most in terms of ratings during the week to regain No.3 spot in individual data. Colors, Life OK and Sony TV saw marginal increases in their ratings this week

exchange4media Staff Jun 19, 2015 1:49 PM

TAM ratings: Zee TV regains No.3 spot in household data; Sab TV retains No.3 spot in individual data ?blur=25

In week 23 (May 31 – June 6, 2015) of the Hindi GEC universe, leader Star Plus saw the maximum decline

exchange4media Staff Jun 12, 2015 5:50 PM

TAM ratings: Sab TV rises to No. 3 spot, Zee TV slips to No. 4 ?blur=25

In week 22 of the Hindi GEC Universe, Sab TV climbs to the No. 3 spot while Zee TV falls to No. 4 in individual as well as household data. Ratings rise for Sab TV, Colors while Zee TV, Life OK and Sony TV see a drop in ratings

exchange4media Staff Jun 5, 2015 2:27 PM

TAM ratings: Zee TV sees maximum ratings dip in household and individual data?blur=25

In week 20 (May 10 – 17, 2015), Zee TV falls to 318 GRPs from 340 GRPs in week 19 in household data, while in individual data it declined to 146 GRPs from 153 GRPs in week 19

exchange4media Staff May 22, 2015 4:45 PM