Star Plus’ Anupama- Not a show but a movement
The show has stepped out of the television playing in drawing rooms, to change the lives of its viewers across the country

Even as the show races towards its 700-episode mark, Rajan Shahi’s Anupama, has become far more than just a top-rated show. It has acquired the form and shape of an audience-movement and a conversation that seems to be getting stronger by the day. The show revolves around a middle-class Gujarati housewife Anupama, who decisively divorces her philandering husband after 26 years of being married – and in fact, pushes him to fulfil his commitment to the woman he is seeing, outside marriage. How this Anupama finds the strength to care for her in-laws and children with utmost sincerity, despite this; how she comes into her own discovering voice and identity in the world around her, has touched the lives of crores of women in the country. These women started out as viewers but today, find themselves completely empowered by the show’s strong commentary on gender equality and feminism.
“Can you teach me how to drive? Is something my son never expected his 50-year- old mom to say… But I didn’t feel it is an embarrassing ask, or too late for my age” says one of the viewers. Interestingly, another viewer says, “I never realised how much mom does for us, and how little we thank her for it, until I started watching Anupama.” The portrayal of the housewife who comes into her own has evidently struck more than just a chord with the audience. According to another viewer, “Anupama shows us how it is never too old or too late to set your life straight – the way she started her dance academy…” A viewer even went to the extent of telling the channel, “My family jokingly tells me not to watch Anupama since they feel I have become more vocal about my aspirations and don’t do everything for them at the drop of a hat now…housewives often never create that space for themselves”.
These form only a handful of comments that have reached the show’s makers, actors and Star Plus through numerous avenues. What they essentially highlight is that Anupama’s popularity and following extends beyond the realms of numbers and statistical data. The show has touched lives, changed thinking and sparked conversations that were otherwise muffled or that seldom came to the dining table in middle class homes.
If one looks at pure numerical data issued by the BARC, Anupama has turned out to be the greatest phenomenon on Indian television, particularly in the Hindi GEC space since inception. Out of every five households, 3.2 households have watched Anupama, taking the overall viewership reach to 248 million viewers thus far. While the show has great following among women, it’s also followed tremendously by men across demographics. With over a 100 weeks down, and great numbers and feedback flowing in every week, one can only expect things to get bigger and better for Anupama from hereon.
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NDTV Board appoints UK Sinha and Dipali Goenka as Independent Directors
Sinha has served as the Chairman of Securities and Exchange Board of India (SEBI)
By exchange4media Staff | Mar 27, 2023 9:20 PM | 1 min read
U.K. Sinha and Dipali Goenka have been appointed Independent Directors of NDTV for a period of two years effective March 27, 2023, based on the recommendations of the Nomination and Remuneration Committee, and subject to the approval of shareholders and Ministry of Information and Broadcasting. U.K. Sinha has also been designated as Non-Executive Chairperson of NDTV.
Sinha has served as the Chairman of Securities and Exchange Board of India (SEBI) between 2011 and 2017. Under his stewardship, SEBI is credited with having brought in significant regulatory amendments in areas such as Takeover Code, Foreign Portfolio Investors and Alternate Investment Funds.
Goenka is the Chief Executive Officer and Managing Director of Welspun India Limited.
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ZEE Media Corporation to launch 3 channels in this election year
As per reports, the three channels were Zee News HD, and two others in Kannada and Telugu
By exchange4media Staff | Mar 27, 2023 4:08 PM | 1 min read
ZEE Media Corporation will be launching three channels, keeping in mind the elections scheduled in three states this year and the general elections set for next year.
As per media reports, the three channels were Zee News HD, and two others in Kannada and Telugu.
ZEE News has recently unveiled a new look, with a vibrant colour pallet and clear visuals.
According to the channel, the new design has been curated from the findings of a market research that provided insights into audience preference.
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MIB names MSOs who have not complied with TRAI’s interconnection regulation
The ministry has advised broadcasters to enter into fresh agreements with only those MSOs who have complied with the TRAI norms
By exchange4media Staff | Mar 24, 2023 9:59 AM | 1 min read
The Ministry of Information and Broadcasting (MIB) has released a list of multi-system operators (MSOs) as per the status of their compliance to TRAI's interconnection regulation.
The ministry has advised broadcasters to enter into fresh interconnection or renewal agreements with only those MSOs who have complied with the above.
The interconnection regulation requires TV channel distributors to audit its subscriber management system, conditional access system and other related systems by an auditor in order to verify their monthly subscription reports.
As per a statement issued by MIB, "Many MSOs have failed to get registered on Digial India MIB portal". The MSOs have also not submitted the other required details, it says.
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Removal of Star from some cable operator base packages to have no impact: Elara Capital
DEN Networks, Hathway Cable & Datacom and GTPL Hathway have informed their customers that they will remove Star Sports and the network's other channels from April 1
By exchange4media Staff | Mar 23, 2023 9:51 AM | 1 min read
Ahead of IPL 2023, Multi-System Operators DEN Networks, Hathway Cable & Datacom and GTPL Hathway have reportedly informed their subscribers that they will be removing Star channels, including Star Sports from their basic packages from April 1.
It has to be noted that Star owns the TV rights to IPL and Reliance Industries’ Viacom18 has the digital rights. RIL also happens to own DEN and Hathway and has a 28% stake in GTPL Hathway.
The development is of significance since Viacom18 will stream the upcoming season of IPL on JioCinema for free.
According to Elara Capital's Karan Taurani, the removal of Star channels from the base package ahead of the IPL season may have a neutral impact in the worst case scenario. The move can also benefit Star if subscribers who want the television experience opts for a la carte or individual channels to watch IPL.
He also noted that post NTO implementation, only 8% of the customers moved to a la carte as India consumers are value centric. "92% of the consumers will still consume bouquet-based offering."
The move to remove Star channels from the basic packages may not have any big negative impact, says Taurani. "This is one genre which has stood out vs others which have reported a decline (especially Hindi GEC and movies) in the post covid era."
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Prativa Mohapatra joins enba jury panel
Mohapatra is the Vice President & Managing Director of Adobe India
By exchange4media Staff | Mar 22, 2023 8:40 AM | 1 min read
Prativa Mohapatra, Vice President & Managing Director at Adobe India, has joined the exchange4media News Broadcasting Awards (enba) jury panel. Mohapatra’s career spans over 25 years in the technology industry. She currently leads Adobe’s India business across Adobe Experience Cloud, Adobe Creative Cloud and Adobe Document Cloud, reporting to Simon Tate, Adobe’s president for Asia Pacific (APAC).
Before Adobe, Mohapatra was with tech firm IBM, where she served as Vice President of Digital Sales for APAC. Prior to that, she led sales for IBM India and South Asia where she was responsible for driving revenue for the company’s portfolio of solutions and services. She started her career at the professional services firm PwC India and has a wide range of experience, including leading business transformations, scaling teams to meet hyper growth and evangelising Artificial Intelligence technology with customers.
enba was formulated by the exchange4media group in 2008 with the objective of recognizing the best in television news. The awards honour industry leaders who are responsible for shaping the future of television broadcasting in India. This year, enba is in its 15th edition. The grand jury will be led by Sunil Arora, a senior bureaucrat and former Election Commissioner of India.
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WION to launch on UK’s DTT platform Freeview
The channel will be available from March 22, 2023
By exchange4media Staff | Mar 21, 2023 3:56 PM | 2 min read
WION, World Is One will launch on the UK’s leading platform – Freeview via IP and using the most innovative FAST SSAI on 22nd March 2023. The channel expanded its global footprint and increased its reach by 15 mn Freeview Connect households in the UK. Viewers in the UK can tune in to the channel on Channel #287 via Freeview, starting March 22, 2023.
Emphasising the global partnership and outreach, Madhu Soman, Chief Business Officer of WION, said, “WION has always been open to exploring new platforms. Taking into consideration the fact that Freeview replaced the old analogue TV service accessibility to a widespread audience in the UK, it is a great opportunity for the channel to present global stories from an Indian perspective. This global move also encourages us to further boost timely and fast-paced news reportage with gripping visuals and strong content, backed by research and investigation.”
Anindya Khare, Marketing Head of Zee Media Corporation Limited, further added, “The United Kingdom television viewing market is expected to flourish because of some major factors like emerging economies' rapid economic development, demand for smart televisions, the growing over-the-top platform market etc. We strongly believe that the UK market has a lot of potential for the channel to introduce new customised programme packaging to the audience, engage stakeholders through strategised communication and build on a high preference ratio.
Through a strategised approach, we also look forward to being consistent in launching interesting programmes on WION in markets like US, India, UK etc. This allows our glocalised viewers and readers to understand the impact of major global events from a uniquely Indian perspective.”
“We are thrilled to launch WION via Freeview Connect and expand Freeview news offering with the leading news channel from India and also being able to monetise it using the Synapse FAST SSAI”, said Tanya Kronfli, Managing Director of Global Distribution Services, specialising on delivery and digital Monetisation of TV content via Freeview Connect.
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Gauranga Das Prabhu to be part of enba jury panel
Prabhu is an author, spiritual leader, inspirational speaker and member of ISKCON’s Governing Body Commission
By exchange4media Staff | Mar 21, 2023 8:57 AM | 2 min read
Gauranga Das Prabhu, an author, spiritual leader & inspirational speaker, has joined the exchange4media News Broadcasting Awards (enba) jury panel. Das, a graduate from IIT Bombay, is a member of ISKCON’s Governing Body Commission. He is actively involved in enhancing leadership effectiveness and governance of temples and communities globally.
Owing to his expertise in presenting vedic knowledge in a contemporary and enticing way, he has been a part of TEDx events and corporates like Intel, Salesforce, Google etc. He is the director of ISKCON’s Govardhan Ecovillage (GEV), founded by Radhanath Swami Maharaj. The GEV has won several awards, including United Nations World Tourism Organization (UNWTO) Award in 2017.
He has enabled GEV’s accreditation with multiple United Nation bodies like UNEP, UNCCD, ECOSOC and CBD. On behalf of ISKCON, he is UNEP’s Faith for Earth Counsellor.
enba was formulated by the exchange4media group in 2008 with the objective of recognizing the best in television news. The awards recognise and honour industry leaders who are responsible for shaping the future of television broadcasting in India. This year, enba is in its 15th edition. The jury will be led by Sunil Arora, a senior bureaucrat and former Election Commissioner of India.
In the last editions, the enba jury was led by Harivansh Narayan Singh – Deputy Chairman, Rajya Sabha, Dr Kiran Karnik – Former President – Nasscom, Dr Nasim Zaidi - Former Chief Election Commissioner of India, SY Quraishi – Former Chief Election Commissioner of India, N Ram – Chairman, Kasturi & Sons Ltd., Former Editor–in-chief The Hindu and Group Newspapers, Sanjay Gupta – Managing Director – Star India.
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