Date-wise News
SonyLIV launches Gujarati rom-com web series, 'Kacho Papad Pako Papad'

The show marks yet another addition to SonyLIV’s regional content catalogue

exchange4media Staff May 17, 2017 6:49 PM

BC Web Wise wins digital mandate for KEI Industries

The mandate includes building a mobile-first presence for the brand in addition to creative strategy, online PR, social media management and media planning

exchange4media Staff May 17, 2017 4:11 PM

Spuul to stream SRK’s Raees and Dear Zindagi

In line with its commitment on fresh content, the films will stream on Spuul within months of their theatrical release

exchange4media Staff May 17, 2017 3:10 PM

Despite curbing costs, NDTV piles up losses worth Rs 68.79 crore owing to top line depletion

The company registered a loss of Rs 54.82 crore after taxes, minority interest and share of associates in FY16

Saif Ahmad Khan May 17, 2017 3:01 PM

India TV conclave Samvaad boasts of political stars on stage

The who's who from the corridors of power were seen participating passionately at the daylong Conclave held to analyse the three years of Narendra Modi's government

exchange4media Staff May 17, 2017 2:41 PM

Nivea India appoints Neil George as Managing Director; Rakshit Hargave elevated as SVP for India and Sub Sahara Africa

George’s last stint with Nivea was at the German multinational’s Dubai office as the Vice President, in charge of Near East

exchange4media Staff May 17, 2017 1:59 PM

iProspect India appoints Srikar Nagubandi as Senior VP - Operations

Nagubandi will report into Rubeena Singh, CEO, iProspect India and will be based out of Mumbai

exchange4media Staff May 17, 2017 12:54 PM

Zenith wins media duties of PayU brands Citrus Pay and LazyPay

Citrus Pay was bought by PayU India last September and LazyPay is a product developed by Citrus

exchange4media Staff May 17, 2017 12:28 PM

B.S. Nagesh, Founder of TRRAIN, joins SHOPX advisory panel

He will guide the leadership team in understanding dynamics of general and modern trade to improve earnings and profitability of SHOPX retail partners

exchange4media Staff May 17, 2017 12:06 PM

BTVi hands out a positive scorecard for Modi government through '1100 Days of Modi'

BTVi’s series '1100 Days of Modi', which takes stock of the economic performance, the hits and misses, during the three year governance, is upbeat about Narendra Modi's governance

exchange4media Staff May 17, 2017 8:38 AM

Guest Column: The fast and the frustrated- can marketers  catch up with millennials?: Pooja Verma, Head - Content, ESP,  Maxus

Building loyalty with millennials is about getting them to care about your brand story with meaningful and authentic stories, says Verma

Pooja Verma May 17, 2017 8:30 AM

Charges fly thick as broadcasters accuse each other of running multiple feeds

The News Broadcasters Association recently complained against Republic TV to the Telecom Regulatory Authority of India

Saif Ahmad Khan May 17, 2017 8:21 AM

Online marketing is less expensive: US entrepreneur Denise O'Brien at Women Economic Forum

She says that online marketing is brighter and global compared to the traditional methods

Dolly Mahayan May 17, 2017 8:04 AM

IPL magic: Brands make an indelible mark

Brands over the years have realised that IPL is one of the most effective platforms that ensures effective brand amplification and better returns. Here is the sponsor report card, which sums up some captivating brand success stories

Ruhail Amin May 17, 2017 8:00 AM

PepsiCo enters dairy market with Quaker Oats + Milk

PepsiCo has launched its third product under the nutrition category in as many months; Quaker Oats + Milk has been co-created by Sachin Tendulkar who worked closely with the R&D team at PepsiCo India

Venkata Susmita Biswas May 17, 2017 7:53 AM

Vikram Chandra slams blind pursuit of TRPs by news networks, says credibility at stake

The former CEO of NDTV hits out at the faulty TRP measurement system and says channels are indulging in sensationalism to garner eyeballs

Dolly Mahayan May 17, 2017 7:35 AM