Date-wise News

Times Internet announces two senior appointments

Times Internet announces two senior appointments?blur=25

Rattan Chugh joins as Chief Peoples Officer while Vivek Pandey joins as VP of Growth and Analytics

exchange4media Staff Feb 24, 2017 3:38 PM

Fountainhead | MKTG unifies Digital and Activations verticals to create integrated experiential marketing offering

Fountainhead | MKTG unifies Digital and Activations verticals to create integrated experiential marketing offering?blur=25

The agency aims to use the blend to focus on designing exceptional brand experiences that are even more immersive, interactive, and emotionally compelling

exchange4media Staff Feb 24, 2017 3:33 PM

Malayala Manorama's The Week names Barkha Dutt as Contributing Editor

Malayala Manorama's The Week names Barkha Dutt as Contributing Editor?blur=25

Dutt quit NDTV last month and signed up with Quintillion Media to cover the assembly elections in Uttar Pradesh

exchange4media Staff Feb 24, 2017 2:32 PM

Star Plus takes lead in urban market; Rishtey continues to reign rural market: BARC Week 7 Ratings

Star Plus takes lead in urban market; Rishtey continues to reign rural market: BARC Week 7 Ratings?blur=25

According to BARC data for week 7 (February 11-17), Star Plus dethroned Colors to rule the urban market with 459 million impressions while Rishtey maintained its lead position in the rural market with 317 million impressions

exchange4media Staff Feb 24, 2017 2:22 PM

AXIS MY INDIA gets poll predictions right

AXIS MY INDIA gets poll predictions right?blur=25

Its Mumbai, Thane, Pune, and Nagpur Corporation Election surveys prove accurate

exchange4media Staff Feb 24, 2017 1:31 PM

With Snapdeal confirming layoffs, co-founders Kunal Bahl and Rohit Bansal write to employees about their tough decision

With Snapdeal confirming layoffs, co-founders Kunal Bahl and Rohit Bansal write to employees about their tough decision?blur=25

Focus only on your core, stop all non-core activities, reduce costs drastically, and turn profitable as soon as you can, advise Bahl and Bansal, who are themselves taking 100 per cent salary cut

exchange4media Staff Feb 24, 2017 10:54 AM

Xaxis' Light Reaction launches in the Philippines

Xaxis' Light Reaction launches in the Philippines?blur=25

Global performance advertising business delivers guaranteed outcomes through innovative, pay-for-performance media model

exchange4media Staff Feb 24, 2017 10:32 AM

Washington Post's Rama Lakshmi joins The Print; BCCI's Nishant Arora joins The Quint

Washington Post's Rama Lakshmi joins The Print; BCCI's Nishant Arora joins The Quint?blur=25

Several prominent editorial movements took place recently

exchange4media Staff Feb 24, 2017 9:41 AM

Decoding the amalgamation schemes at Network18 and TV18

Decoding the amalgamation schemes at Network18 and TV18?blur=25

As part of the same, Network18 and TV18 will amalgamate 14 and 4 subsidiary companies, respectively

Saif Ahmad Khan Feb 24, 2017 9:01 AM

Second season of 'Naagin' maintains lead across all markets in the Top 10 Shows@BARC ratings

Second season of 'Naagin' maintains lead across all markets in the Top 10 Shows@BARC ratings?blur=25

Colors’ ‘Naagin’ Season 2 continued to top overall and urban market in BARC’s Top 10 shows. The same show on Rishtey maintained its lead in the rural market

exchange4media Staff Feb 24, 2017 8:10 AM

BJP reigns BARC's Top 10 Brands and retains its eighth spot in Top Advertiser list

BJP reigns BARC's Top 10 Brands and retains its eighth spot in Top Advertiser list?blur=25

Bharatiya Janata Party continues to top BARC’s Top 10 Brands Across Genres and maintains its eighth spot in BARC’s Top 10 Advertisers list for the seventh week (February 11-17) of 2017’s viewership and ad insertions

exchange4media Staff Feb 24, 2017 8:08 AM

LinTeractive bags digital mandate for HDFC ERGO's campaign on motor insurance

LinTeractive bags digital mandate for HDFC ERGO's campaign on motor insurance?blur=25

It’s rare that a campaign idea from a pitch meeting is also the campaign you end up doing, and HDFC ERGO was one such pitch, says Sumanta Ganguly, Executive Vice President, LinTeractive

exchange4media Staff Feb 24, 2017 8:07 AM

Women across the world finally take centrestage in sportswear ads

Women across the world finally take centrestage in sportswear ads?blur=25

A recent global campaign from Adidas features women athletes, a woman fitness trainer, and super-model Karlie Kloss

Venkata Susmita Biswas Feb 24, 2017 8:05 AM

Rasna launches new ad campaign 'Pyarelal Ka Bachpan Ka Pyar'; also ventures into baked sweet snack category

Rasna launches new ad campaign 'Pyarelal Ka Bachpan Ka Pyar'; also ventures into baked sweet snack category?blur=25

The ad campaign is dedicated to Rasna’s journey of spreading love for decades, across generations

exchange4media Staff Feb 24, 2017 8:01 AM