Date-wise News

As the new managing director of Harley-Davidson India Peter MacKenzie will manage Harley-Davidson India’s leadership team responsible for in-country sales, dealer network management, marketing, service and operations activities

exchange4media Staff Aug 28, 2017 12:35 PM

The app will provide unique audience engagement opportunities and grow the fan base of Bengal Warriors

exchange4media Staff Aug 28, 2017 12:27 PM

Madison Media had successfully launched the bank in August 2015 with a high-decibel TV, Print and Outdoor campaign

exchange4media Staff Aug 28, 2017 12:24 PM

Phatak who was leading the creative and strategic vision of MTV programming at Viacom will now lead the programming for Red FM network based out of Mumbai

exchange4media Staff Aug 28, 2017 11:21 AM

As the language with the third highest internet adoption after Tamil and Hindi, Kannada has emerged as a significant growth opportunity

exchange4media Staff Aug 28, 2017 10:37 AM

Announces two personnel changes to up the ante of its production business here

exchange4media Staff Aug 28, 2017 10:35 AM

Sharma will report to GroupM South Asia CEO, CVL Srinivas and Tim Castree; Gangadhar will report into Kyoko Matsushita, CEO of Essence APAC

exchange4media Staff Aug 28, 2017 9:55 AM

Will Yang, Brand Director, OPPO India, spoke with exchange4media about company's plans to expand in India but industry sources suggest that the senior officials of leading Chinese companies OPPO and Vivo are heading back to China

Naziya Alvi Rahman and Ronald Menzes Aug 28, 2017 9:17 AM

The account was awarded to FCB Ulka following a multi- agency pitch

exchange4media Staff Aug 28, 2017 8:54 AM

With millennials being the most talked about target group, it is important marketers don’t lose sight of current generations that have tremendous spending power

Stackey Hawes Aug 28, 2017 8:18 AM

This year MTR has restructured its marketing and sales team to cater to the emerging digital need says Sunay Bhasin, CMO, MTR

Akshata R Murthy Aug 28, 2017 8:09 AM

The speed of news generation and news consumption that digital media facilitates has made print a repository of second-hand information, with many opining that print journalism, especially magazine journalism, is becoming increasingly tough to practice

Ruhail Amin Aug 28, 2017 8:02 AM

BankBazaar has increased its marketing spends on digital by 15–20%

Venkata Susmita Biswas Aug 28, 2017 7:55 AM

The Head of Marketing is expecting three to four times growth on OTT platform’s current numbers through its first 360-degree marketing campaign in Hindi and Telugu

exchange4media Staff Aug 28, 2017 7:43 AM

Amazon’s OnePlus 5 video tweets received sixty one percent video view rate and over 10,000 retweets. Amazon’s Nokia 6 campaign has already received more than 36,000 likes, one of the highest against any promoted tweet in India.

exchange4media Staff Aug 28, 2017 7:38 AM

Nike, Star Plus and Sonata created sticky and memorable branded content by riding the waves of feminism

exchange4media Staff Aug 28, 2017 7:28 AM