Future Group and Akshay Kumar’s Bengal Warriors rope in Rooter as the official fan engagement partner
The app will provide unique audience engagement opportunities and grow the fan base of Bengal Warriors
Published - 28-August-2017
Rooter, a real-time engagement platform for like-minded sports fans, has associated with Bengal Warriors as its official fan engagement partner. Combining the raw power of the game with the nuances of technology, Rooter will share all the key data, stats and insights with the fans of Bengal Warriors. Through its live match prediction feature, Rooter hopes to add to the excitement quotient of the action manifold, apart from bombarding Bengal Warriors fans with all the detailed numbers on their favourite players and expert analysis on the team’s performance.
Commenting on the association, Piyush, Founder and CEO, Rooter said, “The Pro-Kabaddi league has been a revelation and a hope for a surge in popularity of Indian sports. Thus, it gives us great pride and pleasure to associate ourselves with Bengal Warriors, one of the most recognizable teams in the league, co-owned by two goliaths of the entertainment and business world - Akshay Kumar and the Future Group, respectively. Rooter aims to provide dedicated team forum for Bengal Warriors representatives to directly interact with their fans and also act as a platform for buying and selling tickets as well as merchandise. Most importantly, through this association, we aim to encourage and motivate our users following other sports to explore the glorious world of Kabaddi, while letting out the Bengal Warriors roar loudly.”
Elaborating further on the association, Sandip Tarkas, CEO, Bengal Warriors said, “Rooter has established its name as the most successful sports fan engagement platform in India. It has a rapidly expanding user base and provides some of the most exciting features that make a sports event far more exciting for the fans. Through this association, we want to tap in the existing user base of Rooter and connect with our fans through this wonderful app. We also plan to promote our tie-up with Rooter on all our media channels and initiate a series of contests to provide tickets and merchandise to our dear fans on Rooter. It also gives the players and representatives at Bengal Warriors to connect with our fans and share their love for the team.”
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Till now, more than 5.05, 884 predictions have been made on the Rooter app during all of Bengal Warriors matches, out of which 56% users made more than 4 predictions, mostly from the regions of West Bengal, Telangana, Delhi, Maharashtra and Karnataka. A total of 1,24, 874 quiz questions, 621546 predictions and 28972 conversations were made on Rooter during Bengal Warrior’s matches. Going by the digits, Bengal Warriors fans are in for a crazy treat of Kabaddi as their favourite team tries to put their hands on the trophy for the first time.