We bring you a roundup of the news that made headlines this past week

exchange4media Staff Jul 16, 2022 7:56 AM


Experts opine that the actor is bigger than a few box office blips and the masses still love him

Mansi Sharma Jul 12, 2022 7:53 AM

Akshay Kumar?blur=25

Experts and brand strategists opine that the actor’s apology over Vimal ad is a PR gimmick as the commercial is not withdrawn despite the controversy

Kanchan Srivastava Apr 25, 2022 8:59 AM


We bring you a roundup of the news that made headlines this past week

exchange4media Staff Apr 23, 2022 8:18 AM

Akshay Kumar?blur=25

In the apology, the actor has said he will be mindful of his future choices

exchange4media Staff Apr 21, 2022 9:01 AM

Akshay Kumar?blur=25

With the actor's past work as the face of the government’s anti-smoking campaign and women’s hygiene products, this association may attract some trolling but won't impact his brand value, say experts

Mansi Sharma Apr 15, 2022 8:51 AM

CarDekho Campaign?blur=25

Created by Leo Burnett, the TVC highlights the importance of Trust and Convenience of selling one’s car from the comfort of one’s home

exchange4media Staff Mar 27, 2022 10:37 AM


The campaign, conceived by Lowe Lintas, has been released on both electronic and online platforms

exchange4media Staff Mar 24, 2022 11:30 AM


With the average age of most of the celebs endorsing colas being in 50s, we ask experts why are the brands opting for senior stars over the younger ones

Mansi Sharma Mar 23, 2022 9:04 AM


ASCI has constituted a panel of experts that will review ad scripts & advise endorsers if the claims being made by brands are misleading or not

Kanchan Srivastava Mar 9, 2022 12:39 PM


Policybazaar’s campaign focuses on the brand's promise to provide claim support in 30 minutes

exchange4media Staff Jan 10, 2022 11:13 AM


The actor will feature in the brand’s new TVC campaign in the coming year

exchange4media Staff Dec 10, 2021 1:53 PM


Dua, Executive Director - Marketing & Sales, Relaxo Footwear, talks about the brand’s shift to digital, rebranding, marketing strategy, anticipated growth, the outlook for retail, and more

Ritika Raj Oct 19, 2021 8:41 AM


Social media is becoming the first place for spotting a new movie trailer and an unbiased source of information from release to performance

Mansi Sharma Sep 10, 2021 8:19 AM

Akshay Kumar?blur=25

The actor will play a vital role in educating people about the use, safety, and efficacy of Mylab’s IVD instruments and kits, thus preparing them to fight against Covid

exchange4media Staff Jun 11, 2021 4:21 PM

Lodha Group Campaign?blur=25

The campaign throws light on the need for spacious homes in the new normal with features like open decks, garden spaces, and other amenities

exchange4media Staff May 22, 2021 8:00 AM

Star Cement?blur=25

The commercial featuring the actor conveys the message that the roof made with Star Cement takes minimum time for solid setting

exchange4media Staff Apr 26, 2021 6:58 PM