The campaign launched for the festive season is developed by Lowe Lintas Kolkata

exchange4media Staff Oct 13, 2020 3:39 PM


Industry observers weigh in on why the former Indian cricket team is the most popular face of IPL advertising this season

Misbaah Mansuri Oct 12, 2020 9:12 AM


According to the institute, had Dhoni been only endorsing Dream 11, his CELEBAR score would have been near 100, given his strong association with that one brand

exchange4media Staff Oct 8, 2020 11:07 AM


The ‘Jeena Isi Ko Kehte Hai’ brand video goes live across Lodha Group’s social media platforms and website

exchange4media Staff Oct 5, 2020 3:53 PM


Conceptualized by Lowe Lintas Kolkata, the film advocates the usage of modern technology to encounter problems related to waterproofing

exchange4media Staff Sep 26, 2020 9:07 AM


The show emerges as the most watched TV show of the year in the infotainment genre, says channel

exchange4media Staff Sep 24, 2020 7:52 PM

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The new campaign highlights the brand's promise of embracing a holistic customer-centric approach

exchange4media Staff Sep 21, 2020 11:01 AM

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The former President of Adventure Tour Operators Association of India had suffered a cardiac arrest

exchange4media Staff Sep 17, 2020 4:38 PM


To endorse Berger Paints’ waterproofing range under Homeshield brand

exchange4media Staff Sep 10, 2020 6:05 PM

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Catch the Bollywood star perform his own stunts and drink elephant poop 'tea' in as Grylls throws new challenges at him

exchange4media Staff Sep 7, 2020 1:34 PM

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The TV campaigns, developed by the WPP team at Mindshare, VML and Wunderman Thompson, promote an initiative with Airtel offering a special digital experience for prepaid customers

exchange4media Staff Sep 5, 2020 8:34 AM

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Film actresses ruled the roost of celebrity-endorsed ads during both quarters of 2020, according to the latest TAM AdEx report on Celebrity Endorsement

Sonam Saini Jul 22, 2020 8:25 AM


As per the report, Virat Kohli topped the list of most visible celebrity on TV with an average visibility of 10 hours per day across all channels, followed by Akshay Kumar and Kareena Kapoor

exchange4media Staff Jul 16, 2020 8:51 AM

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The company aims to leverage the actor's tremendous brand recall to reinforce the brand values of Prince Pipes

exchange4media Staff Jul 3, 2020 12:16 PM


Indian Institute of Human Brands has also released a report on celebrity compensation which states brands expect celebrity fee to drop by 20-30 per cent

exchange4media Staff Jul 2, 2020 8:36 AM


Lowe Lintas Kolkata conceptualised a film for the brand, starring Akshay Kumar centred on the premise of reversing gender roles

exchange4media Staff Jun 22, 2020 6:04 PM