Bids to construct the film city spread over 1,000 acres will be closed on Jan 7

exchange4media Staff Jan 6, 2023 8:38 AM

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The TAM AdEx report reveals that film stars featured in 80% of advertisements in the July-Sept '22 period

exchange4media Staff Dec 15, 2022 8:35 AM


Actor Akshay Kumar and a host of leaders from corporate, entertainment, social and public policy domains will join the 8-hour telethon

exchange4media Staff Nov 18, 2022 7:17 PM

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The campaign #Kyunki Khana Sirf Khana Nahi Hota has been conceptualized by Dentsu Creative

exchange4media Staff Nov 6, 2022 6:00 PM

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On Thursdays, we revisit ads from the yesteryears to see how much has changed in ad sensibilities

Sandhya Raghavan Nov 3, 2022 8:23 AM


In light of the Kanye West controversy, we examine instances of brands dropping celebs and vice versa

Tanzila Shaikh Oct 28, 2022 5:49 PM


The association is expected to spark a new chemistry to propel the brand forward, the company said

exchange4media Staff Oct 26, 2022 1:26 PM


The campaign is live on television in 8 languages besides Print, OOHs and digital & social media platforms

exchange4media Staff Oct 11, 2022 1:30 PM

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No controversy or flops seem to be shaking the actor’s brand value and affinity, says the marketing world

Mansi Sharma Sep 9, 2022 8:38 AM


We bring you a roundup of the news that made headlines this past week

exchange4media Staff Jul 16, 2022 7:56 AM


Experts opine that the actor is bigger than a few box office blips and the masses still love him

Mansi Sharma Jul 12, 2022 7:53 AM

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Experts and brand strategists opine that the actor’s apology over Vimal ad is a PR gimmick as the commercial is not withdrawn despite the controversy

Kanchan Srivastava Apr 25, 2022 8:59 AM


We bring you a roundup of the news that made headlines this past week

exchange4media Staff Apr 23, 2022 8:18 AM

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In the apology, the actor has said he will be mindful of his future choices

exchange4media Staff Apr 21, 2022 9:01 AM

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With the actor's past work as the face of the government’s anti-smoking campaign and women’s hygiene products, this association may attract some trolling but won't impact his brand value, say experts

Mansi Sharma Apr 15, 2022 8:51 AM

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Created by Leo Burnett, the TVC highlights the importance of Trust and Convenience of selling one’s car from the comfort of one’s home

exchange4media Staff Mar 27, 2022 10:37 AM


The campaign, conceived by Lowe Lintas, has been released on both electronic and online platforms

exchange4media Staff Mar 24, 2022 11:30 AM