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Film actresses ruled the roost of celebrity-endorsed ads during both quarters of 2020, according to the latest TAM AdEx report on Celebrity Endorsement

Sonam Saini Jul 22, 2020 8:25 AM

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As per the report, Virat Kohli topped the list of most visible celebrity on TV with an average visibility of 10 hours per day across all channels, followed by Akshay Kumar and Kareena Kapoor

exchange4media Staff Jul 16, 2020 8:51 AM

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The company aims to leverage the actor's tremendous brand recall to reinforce the brand values of Prince Pipes

exchange4media Staff Jul 3, 2020 12:16 PM

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Indian Institute of Human Brands has also released a report on celebrity compensation which states brands expect celebrity fee to drop by 20-30 per cent

exchange4media Staff Jul 2, 2020 8:36 AM

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Lowe Lintas Kolkata conceptualised a film for the brand, starring Akshay Kumar centred on the premise of reversing gender roles

exchange4media Staff Jun 22, 2020 6:04 PM

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CHI scores celebrities based on their philanthropic activities, taking into account the amount donated, the stature of the celebrity & commensurate size of the donation, transparency, etc.

exchange4media Staff Apr 17, 2020 3:30 PM

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Curated for Quarantine, the channel will showcase the best of comedy, mythology, reality, fantasy and drama

exchange4media Staff Apr 4, 2020 1:29 PM

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The campaign cites data to show how mainstream media tends to overlook fire accidents, which causes more deaths than any other catastrophe in the country

exchange4media Staff Mar 31, 2020 10:00 PM

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The brand has focused on digital amplification across social media platforms in collaboration with Akshay Kumar and key influencers such as Miss Malini, Chef Ajay Chopra and Deeksha Joshi

exchange4media Staff Feb 29, 2020 10:48 AM

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The brand will soon release a new TVC, conceptualised by Ogilvy, featuring Akshay Kumar

Nafisa Shaheen Feb 28, 2020 8:45 AM

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The campaign has been rolled out for the launch of two new flavours - Gazab Golmaal and Herapheri Hungama

exchange4media Staff Feb 17, 2020 5:45 PM

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Akshay will be seen donning a number of fun avatars as part of the new campaign

exchange4media Staff Feb 15, 2020 4:24 PM

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The short-form video channel raced past Akshay Kumar and Virat Kohli, gaining more than 923 million views last year

exchange4media Staff Feb 6, 2020 1:45 PM

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Akshay Kumar took the second spot with a brand value $104.5 million and Bollywood couple Ranveer Singh and Deepika Padukone took the third spot with a brand value of $93.5 million each

exchange4media Staff Feb 5, 2020 2:25 PM

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The Director & CEO of Personal Care- CavinKare, speaks about brand Indica adopting an aggressive stance in the Northern markets and why he believes innovation will drive growth for the company

Simran Sabherwal Jan 31, 2020 8:19 AM

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The product portfolio comprises of a range of hair colours such as Indica Easy, Indica Crème and Indica 10 Minutes powder hair colour

exchange4media Staff Jan 28, 2020 1:49 PM

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We asked industry watchers if this furore could mean serious damage to the brand’s image

Misbaah Mansuri Jan 9, 2020 8:10 AM

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The agency will be responsible for conceptualising and executing social media campaigns across Facebook, Twitter and Instagram

exchange4media Staff Dec 26, 2019 12:17 PM

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The film is conceptualised to seed in a social message amongst the public and encourage them to embark on a path of holistic digitalisation

exchange4media Staff Dec 22, 2019 6:00 PM