akshay-kumar
Crystal Crop Protection also unveiled its first national brand campaign with Akshay Kumar, 'Desh Ka Kisan, Desh Ka Asli Hero'
e4m Staff Apr 27, 2026 9:54 AM
By bringing in a face synonymous with performance and trust, JK Maxx Paints aims to strongly establish the brand in the minds of consumers
e4m Staff Mar 27, 2026 3:19 PM
Akshay Kumar’s business framework is headed by Vedant Baali and Zenobia Kohla, who continue to drive strategy, growth and operations
Highgate Entertainment, LLC has licensed the format to Sony Pictures Networks India, with Frames Production Company producing the Indian edition
e4m Staff Dec 20, 2025 3:30 PM
After the news broke, celebrities and public figures took to social media to pay heartfelt tribute to Dharmendra, a star who touched generations
Vaishnavi Deshpande Nov 24, 2025 4:13 PM
In a world where AI can mimic anyone, the ad industry must balance innovation with integrity – redefining what’s fair, ethical, and original in brand storytelling
Soumya Gawri Oct 17, 2025 9:11 AM
The industry has grown from ₹25,000 crore in 2000 to about ₹2.5 lakh crore today, Sanjay Jaju, Secretary, Union Ministry of Information and Broadcasting, said at the 25th edition of FICCI Frames
TVC will air across leading television channels, YouTube, OTT platforms, social media
e4m Staff Sep 26, 2025 6:20 PM
The ads have been crafted and conceptualised internally by Zepto and produced in collaboration with Third Floor Films
e4m Staff Mar 10, 2025 1:27 PM
The TAM Celebrity Endorsement Report for 2024 found that male movie actors commanded 42% of the total ad endorsement market
e4m Staff Jan 31, 2025 4:28 PM
The creatives were conceptualised by Dentsu International and Directed by Hemant Bhandari of Chrome Pictures Limited
e4m Staff Jan 30, 2025 3:14 PM
In an exclusive interview with e4m, Vinod Kumar Gupta, Managing Director of Dollar Industries, shares his optimism for 2025, roping in Akshay Kumar and Mahesh Babu, his Budget expectations and more
Kanchan Srivastava Jan 15, 2025 8:42 AM
The partnership aligns with the brand's X7 series campaign, 'Xceed Your Limits'
While Akshay Kumar was the most visible celebrity endorser on TV with an average visibility of 22 hours per day across all channels, MS Dhoni appeared in TV ads for 42 brands from Jan to June 2024
e4m Staff Nov 25, 2024 12:08 PM
The ad will reportedly be replaced by a new public service announcement that focuses on the positive impact of quitting tobacco
e4m Staff Oct 15, 2024 2:51 PM
The new campaign taps into India's meme culture featuring Akshay Kumar's most memorable scenes
e4m Staff Sep 16, 2024 7:00 PM
The campaign also warns consumers against the dangers of toxic smoke
e4m Staff Aug 23, 2024 12:34 PM
#FireSeJyaadaJaanleva is a campaign that showcases RR Kabel's ongoing efforts to promote safety and awareness
e4m Staff Aug 22, 2024 2:49 PM
The campaign celebrates the "karta" or the pillar of the family and the profound sense of responsibility they carry
e4m Staff Jul 30, 2024 12:48 PM
Akshay and Tiger are seen as ‘Bade Miyan’ and ‘Chote Miyan’, characters of their upcoming films
e4m Staff Mar 14, 2024 6:35 PM
The partnership will see Akshay Kumar endorse the brand across all media channels, including print, electronic media, outdoor advertising, and in-store promotional material
e4m Staff Jan 31, 2024 4:03 PM
From Bharat Matrimony to Bud Light, here are some of the most controversial ads and campaigns of 2023
e4m Staff Dec 29, 2023 4:43 PM
The move came after a contempt petition accused the actors of endorsing a harmful habit despite being Padma awardees
e4m Staff Dec 11, 2023 8:58 AM
Kumar was at the receiving end of flak after a Vimal Elaichi ad featuring the actor was aired during the India vs Australia match
e4m Staff Oct 10, 2023 8:57 AM
Kumar has starred alongside Shah Rukh Khan and Ajay Devgn in the ad that was aired during the India vs Australia World Cup match
Conceptualized by Dentsu Creative, the film is centered around Catch Hing
e4m Staff Sep 21, 2023 3:31 PM
The Indian cricket team, and celebrities such as Katrina Kaif, Diljit Dosanjh, Akshay Kumar, Vijay Deverakonda, Neha Kakkar launch their WhatsApp Channels
exchange4media Staff Sep 14, 2023 9:05 AM
According to a report by TAM AdEX, Akshay was the most visible star, with an average visibility of 31 hours per day across all channels in the H1 of 2023
exchange4media Staff Sep 9, 2023 8:28 AM
The brand has launched its latest Desh Ki Mitti Campaign conceptualized by 82.5 Communications
exchange4media Staff Aug 8, 2023 1:17 PM
The campaign debuted on major TV networks in a variety of genres
exchange4media Staff Jun 13, 2023 5:43 PM
This association marks the entry of the Good Glamm Group into the men’s personal care and wellness category
exchange4media Staff Mar 30, 2023 1:08 PM
Bids to construct the film city spread over 1,000 acres will be closed on Jan 7
exchange4media Staff Jan 6, 2023 8:38 AM
The TAM AdEx report reveals that film stars featured in 80% of advertisements in the July-Sept '22 period
exchange4media Staff Dec 15, 2022 8:35 AM
Actor Akshay Kumar and a host of leaders from corporate, entertainment, social and public policy domains will join the 8-hour telethon
exchange4media Staff Nov 18, 2022 7:17 PM
The campaign #Kyunki Khana Sirf Khana Nahi Hota has been conceptualized by Dentsu Creative
exchange4media Staff Nov 6, 2022 6:00 PM
On Thursdays, we revisit ads from the yesteryears to see how much has changed in ad sensibilities
Sandhya Raghavan Nov 3, 2022 8:23 AM
In light of the Kanye West controversy, we examine instances of brands dropping celebs and vice versa
Tanzila Shaikh Oct 28, 2022 5:49 PM
The association is expected to spark a new chemistry to propel the brand forward, the company said
exchange4media Staff Oct 26, 2022 1:26 PM
The campaign is live on television in 8 languages besides Print, OOHs and digital & social media platforms
exchange4media Staff Oct 11, 2022 1:30 PM
The two brands have collaborated for a unique cashback offer
exchange4media Staff Oct 10, 2022 7:11 PM
No controversy or flops seem to be shaking the actor’s brand value and affinity, says the marketing world
Mansi Sharma Sep 9, 2022 8:38 AM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Jul 16, 2022 7:56 AM
Experts opine that the actor is bigger than a few box office blips and the masses still love him
Mansi Sharma Jul 12, 2022 7:53 AM
Experts and brand strategists opine that the actor’s apology over Vimal ad is a PR gimmick as the commercial is not withdrawn despite the controversy
Kanchan Srivastava Apr 25, 2022 8:59 AM