Akshay Kumar appoints Exceed Group to accelerate brand, business strategy
Akshay Kumar’s business framework is headed by Vedant Baali and Zenobia Kohla, who continue to drive strategy, growth and operations
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Published: Feb 9, 2026 1:08 PM | 1 min read
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Actor and entrepreneur Akshay Kumar has appointed Exceed Group of Companies as a strategic partner to lead and consolidate his brand and business operations.
Kumar has steadily built a robust business framework headed by Vedant Baali and core team associate Zenobia Kohla, who continue to drive strategy, growth and operations.
Commenting on the association, Akshay Kumar said, “I have always believed that strong teams and the right people are key to building a sustainable enterprise. Getting the Exceed Group on board aligns with this thought and long-term value creation across my brand and business interests.”
Afsar Zaidi, Founder, Exceed Group of Companies, added, “Akshay Kumar represents consistency, credibility and scale, values that strongly align with Exceed’s approach to brand and business building. Our focus will be on creating a streamlined, future ready ecosystem that supports strategic growth while maintaining the integrity of his brand.”
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