Authors

The author is President, Data Practice, Epsilon

With millennials being the most talked about target group, it is important marketers don’t lose sight of current generations that have tremendous spending power

Stackey Hawes 28-August-2017

As marketing moves away from mass, push-based messaging towards more personalised communication with consumers, the power and potential of data-driven marketing is clear

Stackey Hawes 03-July-2017

Advertisment

Advertisment

Advertisment

Advertisment