The author is President, Data Practice, Epsilon


With millennials being the most talked about target group, it is important marketers don’t lose sight of current generations that have tremendous spending power

Stackey Hawes Aug 28, 2017 8:18 AM


As marketing moves away from mass, push-based messaging towards more personalised communication with consumers, the power and potential of data-driven marketing is clear

Stackey Hawes Jul 3, 2017 8:30 AM