Authors

The author is President, Data Practice, Epsilon

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With millennials being the most talked about target group, it is important marketers don’t lose sight of current generations that have tremendous spending power

Stackey Hawes Aug 28, 2017 8:18 AM

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As marketing moves away from mass, push-based messaging towards more personalised communication with consumers, the power and potential of data-driven marketing is clear

Stackey Hawes Jul 3, 2017 8:30 AM