Harley-Davidson India appoints Peter MacKenzie as its managing director

As the new managing director of Harley-Davidson India Peter MacKenzie will manage Harley-Davidson India’s leadership team responsible for in-country sales, dealer network management, marketing, service and operations activities

by exchange4media Staff
Published - Aug 28, 2017 12:35 PM Updated: Aug 28, 2017 12:35 PM


Peter MacKenzie has been appointed as the managing director of Harley-Davidson India with immediate effect and will assume the role in addition to his current role as managing director for Greater China. He will continue to be based in Shanghai, China, with frequent travel to India. On a day-to-day basis, Manish Agarwal, Country Manager, will be providing full support to operations in India.




 




In his new role, MacKenzie will manage Harley-Davidson India’s leadership team responsible for in-country sales, dealer network management, marketing, service and operations activities to expand the company’s presence in the country. 




 




“India is a strategic market for us, in line with our company strategy to build the next generation of Harley-Davidson riders globally. I am confident that MacKenzie will provide strong leadership to the team to grow the reach and impact of our brand, as we expand our dealership network in the country to support our business and give loyal and new customers, greater access to our brand,” said Marc McAllister, vice president and managing director, International Markets.




 




MacKenzie joined Harley-Davidson in 2010, bringing with him almost 25 years of business development experience in the automotive industry. In his tenure with the company, he has consistently demonstrated an innovative and analytical approach to problem-solving, as well as successfully driven productivity, sales and profitability. 







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