Date-wise News
LinEngage expands presence in Delhi; appoints Gagan Pal Singh Nagi as VP & Business Head?blur=25

Nagi joins the agency from RK Swamy (Hansa Group), where he was General Manager and Business Head - North for Hansa Events, the experiential business unit

exchange4media Staff Mar 16, 2017 4:04 PM

WeTransfer appoints Httpool as their India sales partner?blur=25

The international cross-channel advertising network that has partnered to monetize WeTransfer Ad inventories in 15+ markets in Europe, will now also be representing them in India

exchange4media Staff Mar 16, 2017 3:42 PM

Online fitness startup FITNAPP raises funds from SD Group?blur=25

The mobile fitness marketplace will use the funds for online expansion, marketing, and technology

exchange4media Staff Mar 16, 2017 3:21 PM

11th Edition of the Pepper Creative Awards to be held in May?blur=25

The entries will be judged by an eminent jury panel comprising Prathap Suthan, KV Sridhar ‘Pops’, and Santhosh Padhi

exchange4media Staff Mar 16, 2017 2:39 PM

Fashion network SeenIt raises pre-series A funding?blur=25

The undisclosed amount of pre-Series A funding is led by Calcutta Angels Network and Augment Ventures

exchange4media Staff Mar 16, 2017 2:13 PM

Indian Express introduces first-of-its-kind text-to-speech feature on its app?blur=25

The latest version of the app also featuresan all-new ‘card + swipe’ layout allowing users to check out multiple news headlines with every swipe

exchange4media Staff Mar 16, 2017 12:50 PM

MAA Communications launches VideoMaa.com?blur=25

The company’s new digital offering will provide end-to-end video marketing solutions and help clients leverage the power of effective videos to realize their business objectives

exchange4media Staff Mar 16, 2017 11:58 AM

Social Kinnect bags the digital media mandate for fbb?blur=25

The mandate includes the digital duties of creative strategy and management of the brand’s digital assets

exchange4media Staff Mar 16, 2017 11:33 AM

I always encouraged my daughters to achieve something significant: Sam Balsara, Madison World?blur=25

As part of the Star Plus Nayi Soch initiative, we unveil a series of father-daughter interviews that challenge gender stereotypes and give a glimpse into this very special bond

exchange4media Staff Mar 16, 2017 8:50 AM

Guest Column: Crowdsourced journalism has become a staple of new media outlets and legacy outlets alike: Kate Olsen, Senior VP, WeberShandwick Social Impact?blur=25

While every person with a camera phone and a social media profile is a potential citizen journalist, the true power of crowdsourced journalism lies in the ability to combine the immediacy of real-time information with a process to verify that information

Kate Olsen Mar 16, 2017 8:38 AM

India is a potential AI market: John Gallagher, IBM Global Head-Performance & Programmatic Marketing?blur=25

Traditional outbound marketing campaigns are increasingly becoming far less effective at winning and retaining customers than they once did, especially in a world that is increasingly dominated by AI (Artificial Intelligence) powered performance marketing, which according to John Gallagher, IBM Global Head-Performance & Programmatic Marketing is the future of marketing and advertising

Ruhail Amin Mar 16, 2017 8:19 AM

Following sexual assault allegations against Arunabh Kumar of TVF, experts believe clumsy handling of accusations threaten to damage brand image?blur=25

On Monday, a woman in an anonymous open letter accused CEO of The Viral Fever Arunabh Kumar of molesting her on multiple occasions. Following the allegation, Twitterati has called for a boycott of TVF

Venkata Susmita Biswas Mar 16, 2017 8:15 AM

 'Political News-Government News' rules News channels with 62 per cent share: TAM Media?blur=25

In Feb’17, top three stories were from 'Political News/Government News' genre and had 62 per cent share in this genre; 'Uttar Pradesh Assembly Election 2017' was the top story during Feb’17

exchange4media Staff Mar 16, 2017 8:08 AM

Snapdeal launches five new commercials to help 'Unbox your Style'?blur=25

Taking forward the brand narrative on Unbox Zindagi, these films explore moments where fashion is instrumental to defining a new phase of life, says Kanika Kalra, Vice President - Marketing, Snapdeal and FreeCharge

exchange4media Staff Mar 16, 2017 8:05 AM

Maxus executes new campaign for Manappuram Finance with Akshay Kumar?blur=25

The campaign aims to reposition the traditional concepts and culture of gold loan through modern technology-based solutions

exchange4media Staff Mar 16, 2017 8:03 AM

Publicis Ambience’s new TVC for HDFC Mutual Fund stands strong against cancer?blur=25

The campaign aims to highlight the role of charity towards the struggles of the families of cancer patients

exchange4media Staff Mar 16, 2017 8:02 AM

Kinder Joy rolls out new ad campaign focusing on parenthood?blur=25

The campaign aims to highlight how parents’ encouragement is important in a child’s life

exchange4media Staff Mar 16, 2017 7:59 AM

New launches, stable times post demonetisation bring back smiles for the automobile industry?blur=25

: The automobile industry is on the path to recovery with most automobile makers registering positive sales growth for February 2017

exchange4media Staff Mar 16, 2017 7:56 AM