Date-wise News
LinEngage expands presence in Delhi; appoints Gagan Pal Singh Nagi as VP & Business Head

Nagi joins the agency from RK Swamy (Hansa Group), where he was General Manager and Business Head - North for Hansa Events, the experiential business unit

exchange4media Staff Mar 16, 2017 4:04 PM

WeTransfer appoints Httpool as their India sales partner

The international cross-channel advertising network that has partnered to monetize WeTransfer Ad inventories in 15+ markets in Europe, will now also be representing them in India

exchange4media Staff Mar 16, 2017 3:42 PM

Online fitness startup FITNAPP raises funds from SD Group

The mobile fitness marketplace will use the funds for online expansion, marketing, and technology

exchange4media Staff Mar 16, 2017 3:21 PM

11th Edition of the Pepper Creative Awards to be held in May

The entries will be judged by an eminent jury panel comprising Prathap Suthan, KV Sridhar ‘Pops’, and Santhosh Padhi

exchange4media Staff Mar 16, 2017 2:39 PM

Fashion network SeenIt raises pre-series A funding

The undisclosed amount of pre-Series A funding is led by Calcutta Angels Network and Augment Ventures

exchange4media Staff Mar 16, 2017 2:13 PM

Indian Express introduces first-of-its-kind text-to-speech feature on its app

The latest version of the app also featuresan all-new ‘card + swipe’ layout allowing users to check out multiple news headlines with every swipe

exchange4media Staff Mar 16, 2017 12:50 PM

MAA Communications launches VideoMaa.com

The company’s new digital offering will provide end-to-end video marketing solutions and help clients leverage the power of effective videos to realize their business objectives

exchange4media Staff Mar 16, 2017 11:58 AM

Social Kinnect bags the digital media mandate for fbb

The mandate includes the digital duties of creative strategy and management of the brand’s digital assets

exchange4media Staff Mar 16, 2017 11:33 AM

I always encouraged my daughters to achieve something significant: Sam Balsara, Madison World

As part of the Star Plus Nayi Soch initiative, we unveil a series of father-daughter interviews that challenge gender stereotypes and give a glimpse into this very special bond

exchange4media Staff Mar 16, 2017 8:50 AM

Guest Column: Crowdsourced journalism has become a staple of new media outlets and legacy outlets alike: Kate Olsen, Senior VP, WeberShandwick Social Impact

While every person with a camera phone and a social media profile is a potential citizen journalist, the true power of crowdsourced journalism lies in the ability to combine the immediacy of real-time information with a process to verify that information

Kate Olsen Mar 16, 2017 8:38 AM

India is a potential AI market: John Gallagher, IBM Global Head-Performance & Programmatic Marketing

Traditional outbound marketing campaigns are increasingly becoming far less effective at winning and retaining customers than they once did, especially in a world that is increasingly dominated by AI (Artificial Intelligence) powered performance marketing, which according to John Gallagher, IBM Global Head-Performance & Programmatic Marketing is the future of marketing and advertising

Ruhail Amin Mar 16, 2017 8:19 AM

Following sexual assault allegations against Arunabh Kumar of TVF, experts believe clumsy handling of accusations threaten to damage brand image

On Monday, a woman in an anonymous open letter accused CEO of The Viral Fever Arunabh Kumar of molesting her on multiple occasions. Following the allegation, Twitterati has called for a boycott of TVF

Venkata Susmita Biswas Mar 16, 2017 8:15 AM

 'Political News-Government News' rules News channels with 62 per cent share: TAM Media

In Feb’17, top three stories were from 'Political News/Government News' genre and had 62 per cent share in this genre; 'Uttar Pradesh Assembly Election 2017' was the top story during Feb’17

exchange4media Staff Mar 16, 2017 8:08 AM

Snapdeal launches five new commercials to help 'Unbox your Style'

Taking forward the brand narrative on Unbox Zindagi, these films explore moments where fashion is instrumental to defining a new phase of life, says Kanika Kalra, Vice President - Marketing, Snapdeal and FreeCharge

exchange4media Staff Mar 16, 2017 8:05 AM

Maxus executes new campaign for Manappuram Finance with Akshay Kumar

The campaign aims to reposition the traditional concepts and culture of gold loan through modern technology-based solutions

exchange4media Staff Mar 16, 2017 8:03 AM

Publicis Ambience’s new TVC for HDFC Mutual Fund stands strong against cancer

The campaign aims to highlight the role of charity towards the struggles of the families of cancer patients

exchange4media Staff Mar 16, 2017 8:02 AM

Kinder Joy rolls out new ad campaign focusing on parenthood

The campaign aims to highlight how parents’ encouragement is important in a child’s life

exchange4media Staff Mar 16, 2017 7:59 AM

New launches, stable times post demonetisation bring back smiles for the automobile industry

: The automobile industry is on the path to recovery with most automobile makers registering positive sales growth for February 2017

exchange4media Staff Mar 16, 2017 7:56 AM