Kinder Joy rolls out new ad campaign focusing on parenthood
The campaign aims to highlight how parents’ encouragement is important in a child’s life
Published - 16-March-2017
Kinder Joy has rolled out a new brand campaign focusing on endearing parent-child moments. The ad has been conceptualized by Curry Nation Brand Conversations. The campaign highlights the small discoveries a child makes while growing up leading to memorable parent-child bonding.
The ad begins with two children playing in a house garden and creating a painted butterfly using their feet.
They run across to their mother to share this small discovery and in turn, she acknowledges this with a ‘Keep it Up certificate’—Kinder Joy—leading to a joyful moment between the mother and children.
The film continues with the mother sharing why she trusts Kinder Joy, describing the various ingredients and their quality in addition to the unique toys that help enhance a kid’s creativity. The ad ends with the brand pay off—‘My trust. Their Joy’.
On the idea behind the campaign, Anita Dewan, Vice President - Marketing for Kinder Brands, Ferrero India, said, “Modern-day parenting in India is all about shared discoveries. We believe parents play a more active role in the growth of their child and encourage them to make discoveries. With Kinder Joy, we want to provide these small fun bonding experiences between parents and children with no worry about the product ingredients and quality. Our latest commercial captures one such discovery that leads to a beautiful mother-child moment of joy. We have launched this ad with a 30-seconder edit on digital medium followed by a TV launch.”
The brand campaign highlights the shift of parents looking for value creation as an important aspect of growing up with a modern twist to the always relevant Indian values. The campaign also suggests that both parents play an important role in child development by being a part of their daily activities and encouraging small discoveries. Thus, the campaign focuses on nourishing a child’s potential today for his/her better tomorrow.