Date-wise News

Alchemist will handle overall 360 degree marketing and creative duties of Divine Solitaires, as its Marketing AOR.

exchange4media Staff 20-September-2017

At the 22nd edition of Ad Club Bangalore’s annual Big Bang Awards Social Street, Mindshare and Maxus bagged Creative Agency of the Year, Media and Digital Agencies of the year, respectively

exchange4media Staff 20-September-2017

The position of President had been lying vacant since end of July 2017 after Ashish Bagga resigned as the Group CEO of India Today Group

exchange4media Staff 20-September-2017

Dentsu Impact recently re-structured its creative department

exchange4media Staff 20-September-2017

PG Communication to provide strategic communications services to further strengthen the Faber-Castell brand equity in India

exchange4media Staff 20-September-2017

The mandate entails building and reinforcing the brand’s digital presence through strategic planning and out-of-the-box solutions to attain consumer loyalty

exchange4media Staff 20-September-2017

Among over 870 channels permitted to launch in India, close to 40 per cent are news channels. Yet, the viewership of these channels account for less than 10 per cent

Chinta Shyamsundar 20-September-2017

PIB’s regional and branch offices will be also given an additional Rs 50 lakh and Rs 70 lakh to carry out the verification process

exchange4media Staff 20-September-2017

Intelligent Content is an end-to-end solution that uses intelligent data and insights to design strategies around content creation, amplification and measurement.

exchange4media Staff 20-September-2017

Consumers have varied tastes and to not be at par with their dynamic preferences is a serious offence in the digital advertising world

Malik Gilani 20-September-2017

According to a recently released comScore report, digital media usage time is primarily driven by mobile apps with smartphone apps in developed markets accounting for half of all time spent

Ruhail Amin 20-September-2017

The mandate covers all media duties except digital. Mindshare is the incumbent agency.

exchange4media Staff 20-September-2017

Despite the double whammy of demonetisation and GST, Red FM has managed to grow from 54 to the planned 70 stations in the near future. Rajat Uppal, National Head, Red FM offers more insights into this journey and the way ahead for private FM players

Ruhail Amin 20-September-2017

Samsung is shunning ads focussed on features to tell stories about the people it serves in India

Venkata Susmita Biswas 20-September-2017

The editorial and design team will be led by The Pioneer’s Features Editor, Rinku Ghosh

exchange4media Staff 20-September-2017

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