PG Communication wins PR mandate for Faber Castell India
PG Communication to provide strategic communications services to further strengthen the Faber-Castell brand equity in India
Published - Sep 20, 2017 12:24 PM Updated: Sep 20, 2017 12:24 PM
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Faber-Castell India has awarded its PR mandate to PG Communication. As part of the mandate, PG Communication will provide strategic communications services to further strengthen the Faber-Castell brand equity in India.
Commenting on the appointment, Nisha Sara Jose, Category Head at Faber-Castell India, said, “Faber-Castell India was looking out for a team who would get the pulse of reaching into the minds of our consumers. The direction and the strategic framework recommended for the brand by the PG Communication team resonated very well with our brand thoughts. We are looking forward to a fruitful partnership working with the very enthusiastic and self-motivated team there.”
Commenting on the win, Pallavi Goorha, Founder & CEO said, “We are delighted to be the strategic PR partner of Faber-Castell, India. We are committed to walk along with them in their pursuit to achieve business goals through our integrated communications approach with our rich, insightful experience in this domain.
A.W. Faber-Castell India started its operations in 1998 and over the last 19 years has expanded its reach across the traditional retail and modern trade channels with a strong network of over 500 distributors, a company-owned factory at Goa and a vast network of suppliers and ecosystem partners. Faber-Castell, India also exports its products to over 40 countries and is directly responsible for handling the sales and marketing for the SAARC nations.
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