Date-wise News
Dentsu Impact ropes in Swati Ratnakar as VP - Planning

Ratnakar will lead content and strategy on the digital mandate for Maruti Suzuki.

exchange4media Staff Jan 6, 2017 2:53 PM

Viacom18 opens with a bang in 2017; Colors leads urban, Rishtey leads rural market @BARC ratings

Colors tops BARC chart in urban market garnering 463 million impressions while Rishtey continued its lead in rural with 338 impressions for week 52 (December 24-30)

exchange4media Staff Jan 6, 2017 1:50 PM

Maxus co-creates innovative radio campaign for Sonata's safety watch

The third leg of the all-new outdoor campaign will have an all-woman crew

exchange4media Staff Jan 6, 2017 1:33 PM

ShopHop raises angel round to the tune of USD 100,000

ShopHop to use the investment to recruit talent, boost omni-channel distribution, and marketing

exchange4media Staff Jan 6, 2017 11:50 AM

Flashed Yesterday: Carat wins Standard Chartered Bank media business in India

The global pitch which was initiated in June last year was held in a phased manner in each country and saw participation from all major media agencies

Priyanka Mehra Jan 6, 2017 9:57 AM

Kalyan Jewellers to invest over Rs 500 crore in network expansion in 2017

Will open 15 new showrooms, plans to foray into Central India and expand presence in North India and UAE

exchange4media Staff Jan 6, 2017 9:17 AM

From zero down payments, big discounts to cashless transactions, auto makers get innovative to beat demonetisation slump

In order to counter the negative sales post demonetisation, auto makers are using innovative marketing techniques like zero down payments, big discounts and cashless payment options to push sales.

Ruhail Amin Jan 6, 2017 8:35 AM

Paytm faces multiple challenges at  a crucial juncture of its journey

Multiple tragedies have befallen the mobile-wallet service provider from technical glitches to trademark infringements and advertising failures that the brand needs to overcome

Venkata Susmita Biswas Jan 6, 2017 8:29 AM

 FMCG biggies HUL and Patanjali lead BARC charts as top advertisers in week 52

BARC’s Top 10 Advertisers under Across Genres category for the week 52 (December 24-30) saw FMCG players Hindustan Unilever and Patanjali topping the list again. Meanwhile Airtel Cellular Phone Service reinstated its first spot in Top 10 Brands

exchange4media Staff Jan 6, 2017 8:19 AM

Samsung India Service campaign goes viral, crosses more than 17 million views on YouTube

The campaign conceptualised by Cheil India was unveiled across 50 television channels supported by print, across cities and digital

exchange4media Staff Jan 6, 2017 8:17 AM

2016 for ecommerce: Teething competition, markdown in valuation and huge investment

Merger, partnership, acquisition, steep markdown in valuation, huge investments and brand makeover 2016 witnessed everything in ecommerce sector. A flashback at how the year treated the top three players, Amazon India, Flipkart and Snapdeal

exchange4media Staff Jan 6, 2017 8:09 AM

MTV's Sumeli Chatterjee joins ToI

She recently moved on from Viacom18 after a seven-year stint

exchange4media Staff Jan 6, 2017 8:07 AM

Guest Column: Topical content is king: Zafar Rais, MindShift Interactive

Digital marketing expert Zafar Rais lists five key content marketing trends for 2017

Zafar Rais Jan 6, 2017 8:06 AM