Shop CJ appoints MSLGROUP as PR consultant

The account was won following a multi-agency pitch

e4m by exchange4media Staff
Published: Jan 6, 2017 11:20 AM  | 2 min read
Shop CJ appoints MSLGROUP as PR consultant

Shop CJ in its quest to win big in the shopping space, has on-boarded a leading PR agency. MSLGROUP, the integrated full-service communications firm from Publicis Groupe, has bagged the strategic public relations and media communications mandate for Shop CJ, across key target markets around the country. The account was won following a multi-agency pitch.

Confirming the news, Dhruva Chandrie, COO, Shop CJ, said, “This marks an alliance between two companies that are extremely creative and have a passion for excellence. Essentially, we were looking for an agency well equipped to accentuate the brand voice and narrative. While MSLGROUP understands the pulse of Indian consumers, the team’s focus on innovation, strong play in PR, and media insights makes it the right partner for us. Not to mention, the appointment of MSLGROUP brings to us global best practices in engaging with various stakeholders across a host of platforms.”

Commenting on the win, Amit Misra, CEO, MSLGROUP, said, “We are delighted to have been chosen by Shop CJ as their communications consultants. Shop CJ has managed to carve a niche for itself in the T-commerce space. Additionally, with our expertise in brand communication and use of other non-traditional tools of communication, I am confident that we would be able to enhance the brand imagery.”

Shop CJ, being one of the pioneers in the home shopping industry, is now focusing on strengthening the brand and increasing regional penetration with a complete overhaul of its business and communication strategy. Highly driven by consumer insights, the Shop CJ team strives to cater to a wide spectrum of audience by providing products that are in synch with their lifestyle. Gadgets, home décor, electronics, kitchenware, apparels, accessories, etc. are a few of the categories that affect customers’ lifestyle.

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