t-commerce

The Marketing Triad: How brands are connecting content, commerce & the consumer journey

Connecting Content, Commerce, and Consumer Journeys in Marketing?blur=25

As consumer paths fracture across screens, platforms, and moments, India's marketers are ditching the channel playbook for optimising the entire system and not just individual channels

Anuja Jain Jun 19, 2026 8:50 AM

From Feeds to DMs: How private chats are becoming India’s new commerce engine

Internet Commerce?blur=25

A new phase of internet commerce is emerging in India, shifting from public feeds to private chats. Discovery now begins with creators, decisions form in comments, conversions happen in Instagram DMs

Shalinee Mishra Dec 10, 2025 3:19 PM