lifestyle
How Ingredient Branding is Transforming Consumer Choices?blur=25

The shift is visible across categories, with consumers looking beyond brand names, and storytelling now focused on familiar, purposeful ingredients

Sunidhi Vijay Aug 18, 2026 8:54 AM

Vineet Jain Takes Helm as COO of Reliance Retail Fashion Division?blur=25

Prior to joining Reliance Retail, Jain served as Chief Operating Officer at V-Mart Retail

e4m Staff Aug 14, 2026 3:30 PM

River Mobility Secures $120 Million Series C Funding from Elev8 and Claypond?blur=25

This round also saw participation from existing investors Yamaha Motor Corporation, Al Futtaim Group, Mitsui & Co. and venture debt firms like Alteria Capital, Innoven Capital and Stride Ventures

e4m Staff Aug 6, 2026 8:13 AM

Nonita Kalra Joins BCCL as Chief Creative Officer for Luxury Sector?blur=25

Kalra has been appointed Chief Creative Officer – Luxury, Fashion and Lifestyle at BCCL

e4m Staff Aug 5, 2026 2:10 PM

Banks Shift Focus to Lifestyle Rewards to Attract Younger Consumers?blur=25

Industry executives say private sector banks have expanded collaborations due to changing consumer expectations, particularly among millennials and Gen Z

Sunidhi Vijay Aug 5, 2026 9:07 AM

Dr. Annurag Batra Highlights Journalism's Unique Strengths at Awards?blur=25

At s4m Journalism 40Under40, Dr Annurag Batra, Chairman & Editor-in-Chief, e4m & BW Businessworld, said that even in the changing times media remains one of the most important institutions of society

e4m Staff Aug 3, 2026 12:41 PM

Mrunal Thakur?blur=25

As Mrunal Thakur celebrates her birthday, here’s a look at how the actor has built a diverse brand portfolio, emerging as one of the most sought-after faces in Indian advertising

e4m Staff Aug 1, 2026 8:56 AM

Megha Mamgain Returns as Deputy Executive Editor at News18.com?blur=25

Mamgain previously served as Managing Editor - Health & Lifestyle at Jagran New Media

e4m Staff Jul 31, 2026 8:25 AM

Raymond Partners with AT Kearney for ₹300-Crore Agency Review?blur=25

For agencies, the Raymond review represents one of the largest integrated account opportunities in the Indian market this year

Imran Fazal Jul 29, 2026 11:48 AM

Megha Mamgain Departs Jagran New Media After Nine Successful Years?blur=25

Megha Mamgain served as Managing Editor - Health & Lifestyle at Jagran New Media

e4m Staff Jul 20, 2026 10:12 AM

Raymond?blur=25

Multiple industry sources told e4m that the company has invited several of the country's top advertising and media agencies to compete for the consolidated business

Imran Fazal Jul 20, 2026 8:39 AM

Rajeev Beotra’s ‘Chronicles from Mehra World’?blur=25

In the second part of Rajeev Beotra’s ‘Chronicles from Mehra World’, the journey continues with humour, fitness, self-discovery and reinvention

Rajeev Beotra Jul 14, 2026 5:00 PM

Luxury Housing Developers Shift Focus to Branding and Lifestyle?blur=25

For marketers, the luxury housing category is moving beyond lead generation with developers increasingly focusing on creating distinct brand identities

Sunidhi Vijay Jul 14, 2026 8:25 AM

Rini Nandy Takes Charge as Head of Marketing at BabyShop India?blur=25

Prior to this, Rini Nandy was with Aditya Birla Lifestyle Brands Limited as Head of Marketing - American Eagle (India)

e4m Desk Jul 13, 2026 6:44 PM

Radhika Bhirani Takes Over as Lifestyle Editor at HT City?blur=25

Bhirani was heading editorial content for Health Shots for 5 years

e4m Desk Jul 2, 2026 8:35 AM

Parvati Mohanakrishnan?blur=25

Prior to joining Ogilvy, she served as Vice President and Lead – Luxury & Lifestyle at MSL Group India

e4m Staff Jun 18, 2026 11:46 AM

Tathagat Varma Joins Ralph Lauren as VP of Global Capability Centre?blur=25

Prior to joining Ralph Lauren, Varma served as global tech ops leader at Walmart Global Tech

e4m Staff Jun 9, 2026 1:18 PM

Vedansh Kumar Promoted to Chief Marketing Officer at boAt?blur=25

Prior to joining boAt Lifestyle, Vedansh Kumar worked with Zomato

e4m Desk Jun 5, 2026 12:27 PM

Amrit Anand Takes Charge as Head of PR at boAt Lifestyle?blur=25

Anand has worked with several prominent startups, including ReNew, Paytm and Zupee

e4m Staff Jun 1, 2026 5:03 PM

Shrutie Kher joins Head Up For Tails as Head of Marketing?blur=25

Shrutie Kher was earlier with Kama Ayurveda as Marketing Director

e4m Desk May 27, 2026 1:20 PM

Satyaki Ghosh Appointed Whole Time Director at Raymond Lifestyle?blur=25

The appointment will be for the period of May 06, 2026 to May 05, 2031

e4m Staff May 12, 2026 6:33 PM

Jamal Shaikh exits RPSG Lifestyle Media?blur=25

Jamal Shaikh had joined the group in February 2023

e4m Staff May 7, 2026 3:48 PM

Debashish Ghosh joins RPSG Lifestyle Media as CEO?blur=25

Ghosh brings with him over three decades of experience spanning digital media, technology, content, OTT, publishing and international business expansion

e4m Staff May 7, 2026 3:10 PM

Isha Mathur | Apollo Health & Lifestyle Ltd.?blur=25

Isha Mathur, Lead – PR & Comms at Apollo Health and Lifestyle, explains the evolving PR landscape and how professionals can adapt to a new era shaped by technology

Isha Mathur Apr 16, 2026 5:11 PM

Allen Solly appoints Raghuvar Seth leadership role?blur=25

Seth was earlier with TMRW, an Aditya Birla venture for D2C brands

e4m Staff Apr 13, 2026 8:31 AM

Mastercard collabs with MMT’s Myra, launches ‘lifestyle navigator’?blur=25

The tool is expected to provide curated travel experiences and global offers from Mastercard within MakeMyTrip’s Myra

e4m Staff Mar 23, 2026 2:06 PM

Malaika Arora x Maejoy?blur=25

As part of the partnership, Myntra Jabong India Private Limited will extend its design and brand-building expertise to Maejoy

e4m Staff Mar 15, 2026 8:00 AM

Kalpana Singh appointed Chief Marketing Officer at Raymond Lifestyle?blur=25

Before joining Raymond Lifestyle, Kalpana Singh was with Hindustan Unilever Limited

e4m Staff Mar 10, 2026 3:53 PM

Havas Media India, Modenik Lifestyle?blur=25

Havas Media India to oversee full-spectrum online and offline media strategy, planning, and buying and expand presence in South India

e4m Staff Mar 10, 2026 2:32 PM

Fabindia Campaign?blur=25

‘The Song of Spring’ campaign highlights the new Chikankari collection

e4m Staff Feb 20, 2026 4:17 PM

Himanshu Khanna Appointed Group CMO at CKA Birla Group?blur=25

Khanna earlier served as the Chief Marketing Officer at Raymond Limited’s Lifestyle Division

Ruhail Amin Feb 20, 2026 7:39 AM

Times Network?blur=25

Applicants interested in this position should have four to seven years of experience

e4m Staff Feb 19, 2026 3:56 PM

Satyaki Ghosh appointed CEO of Raymond Lifestyle Limited?blur=25

He joins Raymond Lifestyle Limited from the Aditya Birla Group, where he most recently served as Chief Executive Officer – Cellulosic Fashion Yarn, Grasim Industries

e4m Staff Jan 19, 2026 4:27 PM

Advent Calendar?blur=25

Once a European Christmas tradition, advent calendars are now a booming premium gifting trend in India, spanning beauty, food, toys and festive experiences

Soumya Gawri Dec 23, 2025 9:27 AM

Venkataramana Seshagirirao Gorti appointed Joint Managing Director at Stanley Lifestyles?blur=25

Venkataramana Seshagirirao Gorti has held senior leadership positions at companies including ABB, Oracle, GE, Flextronics, Wipro Hydraulics, Honeywell and Homag

e4m Staff Dec 16, 2025 6:15 PM

Rakesh Tiwary takes charge as Group CFO at Raymond?blur=25

Amit Agarwal has stepped down as Group CFO, effective December 2, 2025

e4m Staff Dec 4, 2025 7:45 AM

Puneet Kumar Malik steps down as CEO of Aditya Birla Lifestyle Brands innerwear business?blur=25

Malik was CEO of Aditya Birla Lifestyle Brands’ innerwear business

e4m Staff Dec 3, 2025 3:37 PM

Himanshu Khanna exits as CMO of Raymond Lifestyle Business?blur=25

Khanna joined Raymond in 2021 to lead marketing for the company’s flagship lifestyle division

e4m Staff Nov 8, 2025 6:23 PM

Beardo x Bobby Deol?blur=25

Beardo challenges outdated narratives around masculinity in its latest campaign featuring actor Bobby Deol

e4m Staff Oct 13, 2025 9:02 AM

Avarna?blur=25

Under her leadership RPSG Media has positioned itself as a pioneer in creating culture-defining storytelling

e4m Staff Oct 2, 2025 9:51 AM

Gaurav Nayyar joins boAt as Chief Executive Officer?blur=25

Gaurav Nayyar has served as boAt’s Chief Operating Officer for the past three years

e4m Staff Sep 30, 2025 5:25 PM

Trupti Vasudev?blur=25

Guest Column: Trupti Vasudev, Director, Actimedia PR & Digital and Board at Travel Lifestyle Network, shares insights on sustainable fashion and the revival of Indian crafts

Trupti Vasudev Aug 21, 2025 4:48 PM