The mandate will entail strengthening brand recall and building a strong social media community

exchange4media Staff May 26, 2021 1:55 PM

The venture has already raised close to 20 million dollars in funding from investors including Tiger Global, Mayfeild, and Flipkart

Mansi Sharma May 17, 2021 5:09 PM

Several mom bloggers, beauty & lifestyle experts, and television actresses were brought onboard as part of the campaign

exchange4media Staff May 1, 2021 8:18 AM

The agency will handle the entire media mandate, which includes print, television, radio, outdoor and digital

exchange4media Staff Apr 19, 2021 10:57 AM

In this edition of Women Achievers, Abhilasha Padhy, Co-Founder and Joint Managing Director at 80dB Communications talks about her journey, views on female leadership and more

Nafisa Shaheen Mar 24, 2021 2:38 PM

Through this partnership, Myntra is supporting children from various government schools across Hyderabad to spread cheer and positivity in their lives

exchange4media Staff Feb 9, 2021 4:06 PM

The Unveiling of Femina Power Brands 2021 Coffee Table Book Cover was done by Indian actress Amyra Dastur

exchange4media Staff Feb 2, 2021 1:38 PM

RISE Worldwide will continue to drive the full portfolio of owned and operated brand properties formerly under the banner of IMG-Reliance Limited

exchange4media Staff Jan 27, 2021 5:53 PM

The platform will offer products from a wide range of categories like mobile, electronics, lifestyle, home, kitchen, and more, from the top brands across India

exchange4media Staff Jan 18, 2021 8:49 AM

Her previous assignments have involved leadership and sales roles at Flipkart Ads, POKKT, 9X Media, Microsoft, Yahoo!, and Bennett Coleman & Co. Limited

exchange4media Staff Jan 6, 2021 12:29 PM

From Lifestyle to Sunlight, we take a look at ads that have managed to create some noise with their festive communication

Misbaah Mansuri Oct 29, 2020 8:45 AM

The collaboration further strengthens the brand ethos of ‘Rethink Ethnic’

exchange4media Staff Aug 10, 2020 2:46 PM

The new logo uses a simple serif typography that mirrors the brand pillars of wit, warmth and authenticity, the company said

exchange4media Staff Jul 10, 2020 6:02 PM

Exploring the local bazaars of Jodhpur, Delhi, Jaipur and Kolkata, the 4 episodes will release on Gobble’s Facebook, Instagram and Youtube channel, every week, beginning from 12th May 2020

exchange4media Staff May 13, 2020 10:00 PM

Deepa Sasidharan, Head-Corporate Communications India, Continental, talks about her journey in the industry, value gap and gender biases in the system and the crisis faced by the automotive industry

exchange4media Staff Apr 28, 2020 6:20 PM

Archana Jain, Founder & Managing Director, PR Pundit, says companies must have a gender-neutral outlook to ensure that there is a balanced blend of opinions

Nafisa Shaheen Apr 14, 2020 8:37 AM

Prior to Lifestyle, Vasudev had been Flipkart Group Head of Fashion and Head of Myntra for five years

exchange4media Staff Mar 17, 2020 2:38 PM

Kalra will handle Revenue, Product Scores and EBITDA for HT City business along with her existing responsibility of content creation

exchange4media Staff Mar 11, 2020 5:20 PM

In the absence of an industry-backed measurement system for the OTT space, industry experts explain why analytics provided by private players may not be enough in the long run

Shikha Paliwal Jan 6, 2020 8:36 AM

The campaign urges people to take a good look at the part of their homes that reflects their health the most – refrigerators

exchange4media Staff Jan 4, 2020 9:14 AM