Celebrating Avarna Jain: A visionary in luxury media and culture-shaping storytelling

Today marks the birthday of Avarna Jain, Chairperson of RPSG Lifestyle Media, a leader redefining luxury and lifestyle publishing in India.

Under her leadership, RPSG Media, launched in 2023 as part of the RP-Sanjiv Goenka Group, has positioned itself as a pioneer in creating culture-defining storytelling. 

With marquee global titles such as Esquire, The Hollywood Reporter, Robb Report, and Manifest under its portfolio, the company has quickly established itself as a serious player in India’s luxury lifestyle space. Its approach combines a strong print presence with a dynamic digital-first strategy, powered by an energetic editorial team shaping conversations across South Asia.

Jain strongly believes that India’s media landscape is at a pivotal turning point. For her, this moment presents a unique opportunity for new entrants to not only engage with but also shape the trajectory of media in India. She emphasizes that what today’s luxury audience seeks is not merely products but bespoke experiences, moments that create enduring memories and connections beyond ownership. RPSG Media’s vision is thus rooted in curating content that goes beyond the transactional, bridging heritage, contemporary aspiration, and experiential luxury.

She also highlights how Indians are redefining luxury on their own terms, embracing heritage and culture without the need for Western validation. This cultural shift informs much of RPSG Media’s editorial direction, celebrating indigenous craftsmanship and storytelling while aligning with global luxury benchmarks.

Beyond her media role, Jain also holds responsibilities in the larger RPSG ecosystem, including Saregama, one of India’s most iconic music and content companies. Under her watch, Saregama reported strong financial performance in FY24 with revenues of ₹803 crore, an adjusted EBITDA margin of 38%, and a PAT margin of 25%, posting a profit of ₹197.6 crore.

As Chairperson of RPSG Lifestyle Media, Avarna Jain envisions the company becoming synonymous with “everything luxury and lifestyle,” shaping how Indian consumers engage with aspirational brands and experiences in the years ahead.

On her birthday, we celebrate not only her leadership and achievements but also her role as a cultural visionary shaping the evolving landscape of media, luxury, and lifestyle in India.