Interview With Media, Marketing and Advertising professionals People - Exchange4media

`Date-wise News`

Normalcy restored; news channels back with BARC

News channels resumed watermarking from 12 am Friday night. The rating will be as usual from here on now

Naziya Alvi Rahman May 29, 2017 8:32 PM

Parineeti Chopra is the new brand ambassador of Lyra

The brand’s aim is to reach out to the youthfraternity

exchange4media Staff May 29, 2017 3:53 PM

LIA announces Regional 'Of The Year' Awards

The awards aim to recognize and honour the best in each region

exchange4media Staff May 29, 2017 2:39 PM

Pepperfry.com launches The Canvas to promote young artists and designers

Pepperfry has associated with key art and design institutes across the country to empower students

exchange4media Staff May 29, 2017 1:40 PM

ASCI introduces ‘Independent Review Process’ to overall complaints procedure

Appoints Justice Mukul Mudgal (Retd. Chief Justice of State, Punjab and Haryana) as Chairman for all Independent Review Process cases; appoints Dr. CBS Venkataramana, IAS (Retd.) as the new Chief Complaints Officer

exchange4media Staff May 29, 2017 1:15 PM

Outbrain Expands Programmatic Access on the AppNexus Marketplace

Outbrain’s premium native placements now available to programmatic buying through AppNexus

exchange4media Staff May 29, 2017 12:39 PM

MullenLowe Lintas Group promotes Ameer Ismail to President, GolinOpinion

GolinOpinion manages the PR mandate for some leading global and Indian companies and brands

exchange4media Staff May 29, 2017 12:25 PM

INCODA TV HD inks sales partnership deal with Aidem Ventures

INCODA TV HD in the underground metro railway premises of Kolkata reaches out to 1.50 cr spectators every month

exchange4media Staff May 29, 2017 10:58 AM

Guest Column: Getting your digital marketing campaign right for tech savvy, individualistic millennials: Barin Mukherjee, DigitalF5

Today, millennials are the most sought-after demographic for marketers, yet few brands have mastered the art of digital marketing for this audience feels Mukherjee

exchange4media Staff May 29, 2017 8:50 AM

Digital ad fraud-the next big organised crime?

The need for transparency and protection for online advertising has never been more important than it is now

Abhinn Shreshtha May 29, 2017 8:31 AM

Brands are not built through advertising; it takes servicing and more: Amit Sharma, CEO, ShopX

Amit Sharma, CEO, ShopX, talks about how the company started to where it is right now, future plans and more

Akshata R Murthy May 29, 2017 8:06 AM

Broadcasters welcome reduced 18% tax slab on cable TV and DTH services under GST

Broadcasters will now have an out pay of 18 per cent under GST compared to 21 per cent (15 per cent service tax+ 6 per cent VAT) under the earlier taxation system

exchange4media Staff May 29, 2017 8:02 AM

Star Gold launches first-of-its-kind fan trailer of Salman Khan-starrer Tubelight,

Tubelight is set to release on June 23 Tubelight is set to release on June 23

Anurag Singh May 29, 2017 7:49 AM

Content, communication, commerce & context are driving digital transformation: Dr. Jai Menon, HT Media

Dr. JaiMenon, Group Director, Technology, HT Media, shares key insights into the digital transformation of the media giant

Ruhail Amin May 29, 2017 7:45 AM

GM could not innovate for the Indian market, say branding experts

The companyhad been performing poorly in India and held less than one percent share of India’s car market

Venkata Susmita Biswas May 29, 2017 7:39 AM

First demonetisation, then RERA: How the OOH sector is grappling with a double blow

Real estate clients seeking clarity on RERA have frozen ad spends thereby adversely impacting the OOH sector

Abhinn Shreshtha May 29, 2017 7:37 AM