Authors

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

Akshata R Murthy 09-February-2018

With the first month of 2018 coming to an end, brands present in south India talk about the road map for the remaining year

Akshata R Murthy 05-February-2018

The channel re-branded itself to verbalise what it stands for to its audience and partners

Akshata R Murthy 24-January-2018

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Akshata R Murthy 15-January-2018

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Akshata R Murthy 15-January-2018

Chandy indulges in his love for reading and learning something new over the weekends

Akshata R Murthy 13-January-2018

The 107-year-old organisation considers its experience in IT and OT as its major differentiators

Akshata R Murthy 12-January-2018

Most of them would be trying to focus on digital is what was largely understood

Akshata R Murthy 10-January-2018

These people movements and happenings indicate the rapidly changing media landscape in South India

Akshata R Murthy 29-December-2017

Some movies broke all box office records including the ones created by their Bollywood counterparts

Akshata R Murthy 27-December-2017

Opens first physical store of Script in Bengaluru; plans big for the coming year

Akshata R Murthy 26-December-2017

Dalmia speculates on how VFX impacts the overall marketing of a movie, including its production cost

Akshata R Murthy 22-December-2017

Revamping to changing reader topography has always been the secret for Vikatan’s success: B Srinivasan, Vikatan Group

Akshata R Murthy 19-December-2017

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Akshata R Murthy 14-December-2017

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Akshata R Murthy 11-December-2017

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

Akshata R Murthy 07-December-2017

This initiative of Amazon turns a year old and they have plans to make the start-ups and consumers more aware about this.

Akshata R Murthy 06-December-2017

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