Opel/Vauxhall will change its media agency at the beginning of 2018

exchange4media Staff Nov 22, 2017 5:02 PM

VML has been appointed by Abbott India to enable Eau Thermale Avène to establish themselves as the first choice of brand and top of mind for those who have sensitive skin

exchange4media Staff Nov 22, 2017 2:11 PM

Nikhil Madhok, Senior VP and Head of Products, Discovery Networks Asia Pacific, has resigned after a year and is reported to return to India

exchange4media Staff Nov 22, 2017 1:53 PM

Will be responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent

exchange4media Staff Nov 22, 2017 1:41 PM

In her previous roles, Pirgal held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen

exchange4media Staff Nov 22, 2017 12:59 PM

Hotstar has clocked a record opening night with over 3X more viewers tuning in, compared to the previous season

exchange4media Staff Nov 22, 2017 12:52 PM

Madison Media will now be handling the media planning and buying duties for the entire gamut of brands of the country’s fastest growing full-play media organisation

exchange4media Staff Nov 22, 2017 11:27 AM

In order to thwart the dominance of Pepsi, Coca Cola invested aggressively to promote Thums Up as a masculine brand after its acquisition in 1993

Ruhail Amin Nov 22, 2017 9:05 AM

Retail 3.0 is the Group’s 30-year plan to become Asia’s largest integrated consumer retailer by 2047

exchange4media Staff Nov 22, 2017 9:03 AM

Vivek Bhargava launched a digital consultancy called Communicate 2 in 1997 to help Indian marketers with digital advertising

exchange4media Staff Nov 22, 2017 9:02 AM

The India-New Zealand series continues to garner big numbers on television for Week 45 (November 4-10)

exchange4media Staff Nov 22, 2017 9:01 AM

A few years ago, YouTube’s Robert Kyncl anticipated that by 2020, 90 per cent of all internet traffic will be video and it appears that his prediction is turning into a reality

Ashish Shah Nov 22, 2017 8:50 AM

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

Anam Khan Nov 22, 2017 8:49 AM

NDTV’s Group CEO and Executive Vice Chairperson KVL Narayan Rao passed away on November 20 after fighting cancer for last two years.

exchange4media Staff Nov 22, 2017 8:30 AM

Mullen Lintas was chosen after a competitive multi-agency pitch that saw participation from some of the leading advertising agencies in India

exchange4media Staff Nov 22, 2017 8:00 AM

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Akshata R Murthy Nov 22, 2017 12:00 AM