Ind-NZ T20s remain most watched In Hindi GEC And Sports Genre: BARC Wk 45

The India-New Zealand series continues to garner big numbers on television for Week 45 (November 4-10)

e4m by exchange4media Staff
Updated: Nov 22, 2017 9:01 AM

The India-New Zealand series continues to garner big numbers on television for Week 45 (November 4-10.) The telecast of T20 matches between the two countries on DD National continue to be the most watched in the Top 5 programs in Hindi GEC genre with the second match taking the top spot with 15.5 million impressions while the third match took the fifth spot with 9 million impressions.

In fact, even in the rural market, the second T20 match reigned in the Top 5 Programs with 12.2 million impressions. The third match took the third spot with 6.3 million impressions in the market.

Interestingly, the third match telecasted on Star Sports 1 Hindi dominated the Top 5 Programs in the sports genre with 16.9 million impressions. While the same match on Star Sports 1 took the fourth spot with 11 million impressions. The second match, on the other hand, aired on Star Sports 1 Hindi and Star Sports 1, took the second and fifth spot in the same category fetching 16.4 million impressions and 9.8 million impressions respectively. Star Sports 1 Hindi continued to take the top spot in the sports category with 259 million impressions.

The India-New Zealand series has been getting traction from past two weeks as the matches have been fetching the top spots both in Hindi GEC and sports category.

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.