hindi-gec
atrangii?blur=25

The channel is targeted towards engaging with the HSM audiences

exchange4media Staff Jun 6, 2022 11:45 AM

Shemaroo Umang?blur=25

The new channel expands Shemaroo’s presence in the broadcast business adding to its existing portfolio of FTA channels, Shemaroo TV and Shemaroo MarathiBana

exchange4media Staff Apr 13, 2022 12:51 PM

TV?blur=25

Despite challenges of the second wave, the industry continued to entertain audiences by delivering fresh content throughout the year

Sonam Saini Jan 3, 2022 9:09 AM

Hindi GECs?blur=25

Viewers are expected to witness more than 12-15 new shows in the last two months of the year 2021

Sonam Saini Nov 17, 2021 8:47 AM

TV?blur=25

Experts say though the platform gives an exceptional reach to broadcasters, it is quite an expensive ride for newer channels because of the high bidding prices and the subsequent content cost

Sonam Saini Sep 2, 2021 8:34 AM

Sujata Samant?blur=25

Samant will be responsible for driving the company's marketing and communications strategies

exchange4media Staff Aug 16, 2021 12:32 PM

TV?blur=25

Experts believe new concepts combined with presence of celebrities will help the shows attract viewers as well as advertisers

Sonam Saini Jul 22, 2021 9:02 AM

Bharat Kumar Ranga?blur=25

Ranga, Managing Director, Beginnen Media, shared that it's not easy to shift from a creative-centric to a consumer-centric model, which may take 2-3 years for the establishment

Sonam Saini Jul 6, 2021 8:18 AM

Star Plus?blur=25

Before this, Zee TV dominated the overall market with 675 million impressions in BARC's week 48 of 2017 (November 25-December 1)

Sonam Saini Jun 14, 2021 8:58 AM

Rohit Gupta?blur=25

ZEEL CFO Rohit Gupta was addressing the analysts during the company's Q4 FY21 earnings conference call

exchange4media Staff May 28, 2021 9:12 AM

Tv shoot?blur=25

While broadcasters are determined to serve fresh content and avoid relying on re-runs, they are also navigating the increased production costs and other challenges of shooting outside Mumbai

Javed Farooqui May 4, 2021 9:10 AM

BARC India?blur=25

In the Urban market, Sony’s Super Dancer Chapter 4 enters the list of top five programmes while Star Plus’ Anupamaa leads the charts

exchange4media Staff Apr 22, 2021 2:30 PM

tV?blur=25

Last year, with IPL coinciding with the festive season and channels launching impact properties, GEC prime-time was the only genre that IPL could not surpass

Sonam Saini Mar 17, 2021 8:54 AM

ishara?blur=25

The channel will be available on all major DTH and cable networks from March 1

exchange4media Staff Feb 12, 2021 9:09 AM

TV?blur=25

Industry leaders are optimistic that the growth momentum will continue post festive season, with December likely to witness high single-digit growth over the same period last year

Sonam Saini Nov 30, 2020 7:53 AM

TV?blur=25

During this period, news genre added 31% share of ad volumes followed by the GEC genre in the second place with 26% share 

exchange4media Staff Nov 11, 2020 8:40 AM

TV?blur=25

Industry analysts say although these shows help advertisers in building brand recall & reach, TV networks are likely to stick to last year’s ad rates, considering the impact of Covid on advertisers

Sonam Saini Aug 18, 2020 8:28 AM

Tv?blur=25

The GEC genre registered 51% rise in ad volumes in Week 30 compared to Week 23

exchange4media Staff Jul 30, 2020 9:11 AM

BARC?blur=25

As compared to the previous four weeks, viewership for Hindi GECs in the HSM, HSM Urban and HSM Rural grew by 11%

exchange4media Staff Jul 30, 2020 8:51 AM

TV shows?blur=25

Broadcasters marketing fresh content have increasingly relied on TV & digital to win back Hindi GEC audience as ambiguity about the efficiency of print, radio and OOH still remains

exchange4media Staff Jul 28, 2020 8:40 AM