hindi-gec
TV?blur=25

Experts believe new concepts combined with presence of celebrities will help the shows attract viewers as well as advertisers

Sonam Saini Jul 22, 2021 9:02 AM

Bharat Kumar Ranga?blur=25

Ranga, Managing Director, Beginnen Media, shared that it's not easy to shift from a creative-centric to a consumer-centric model, which may take 2-3 years for the establishment

Sonam Saini Jul 6, 2021 8:18 AM

Star Plus?blur=25

Before this, Zee TV dominated the overall market with 675 million impressions in BARC's week 48 of 2017 (November 25-December 1)

Sonam Saini Jun 14, 2021 8:58 AM

Rohit Gupta?blur=25

ZEEL CFO Rohit Gupta was addressing the analysts during the company's Q4 FY21 earnings conference call

exchange4media Staff May 28, 2021 9:12 AM

Tv shoot?blur=25

While broadcasters are determined to serve fresh content and avoid relying on re-runs, they are also navigating the increased production costs and other challenges of shooting outside Mumbai

Javed Farooqui May 4, 2021 9:10 AM

BARC India?blur=25

In the Urban market, Sony’s Super Dancer Chapter 4 enters the list of top five programmes while Star Plus’ Anupamaa leads the charts

exchange4media Staff Apr 22, 2021 2:30 PM

tV?blur=25

Last year, with IPL coinciding with the festive season and channels launching impact properties, GEC prime-time was the only genre that IPL could not surpass

Sonam Saini Mar 17, 2021 8:54 AM

ishara?blur=25

The channel will be available on all major DTH and cable networks from March 1

exchange4media Staff Feb 12, 2021 9:09 AM

TV?blur=25

Industry leaders are optimistic that the growth momentum will continue post festive season, with December likely to witness high single-digit growth over the same period last year

Sonam Saini Nov 30, 2020 7:53 AM

TV?blur=25

During this period, news genre added 31% share of ad volumes followed by the GEC genre in the second place with 26% share 

exchange4media Staff Nov 11, 2020 8:40 AM

TV?blur=25

Industry analysts say although these shows help advertisers in building brand recall & reach, TV networks are likely to stick to last year’s ad rates, considering the impact of Covid on advertisers

Sonam Saini Aug 18, 2020 8:28 AM

Tv?blur=25

The GEC genre registered 51% rise in ad volumes in Week 30 compared to Week 23

exchange4media Staff Jul 30, 2020 9:11 AM

BARC?blur=25

As compared to the previous four weeks, viewership for Hindi GECs in the HSM, HSM Urban and HSM Rural grew by 11%

exchange4media Staff Jul 30, 2020 8:51 AM

TV shows?blur=25

Broadcasters marketing fresh content have increasingly relied on TV & digital to win back Hindi GEC audience as ambiguity about the efficiency of print, radio and OOH still remains

exchange4media Staff Jul 28, 2020 8:40 AM

ZEETV?blur=25

The agency will focus on strengthening and creating unique efficiency social content backed by data from their analytics service ACE

exchange4media Staff Jul 22, 2020 12:46 PM

Ishq Mein Marjaawan?blur=25

The channel's new offering starring Helly Shah and Vishal Vashishtha is a tale of love and revenge

exchange4media Staff Jul 9, 2020 11:17 AM

adex?blur=25

As per the report, week 24 recorded the highest ad volumes in the last 11 weeks for Hindi GEC genre

exchange4media Staff Jun 19, 2020 8:46 AM

BARC India?blur=25

According to BARC data, DD National's ‘Shri Krishna’ leads in both urban and overall markets

exchange4media Staff Jun 4, 2020 2:00 PM

Sandeep Gupta?blur=25

Shemaroo also announced key appointments & restructuring to focus on the broadcast business

exchange4media Staff May 14, 2020 5:23 PM

Ramayan?blur=25

From May 7, the channel will telecast the one-hour -ong episodes of the mythological series at 7:30 pm

exchange4media Staff May 7, 2020 6:45 PM