While Ogilvy & Mather bagged Advertising Agency of the Year Gold, Madison Media & MG Motor India each won a Gold for Media Agency of the Year and Advertiser of the Year honours respectively

exchange4media Staff Jan 31, 2020 9:26 PM

Profit after tax stood at Rs 272 crore, an 11% jump from the previous year

exchange4media Staff Jan 31, 2020 8:12 PM

Consolidated net profit grew 8.7% to Rs 397.7 crore, up from Rs 366.1 crore in the corresponding period last year

exchange4media Staff Jan 31, 2020 7:37 PM

At the ninth edition of NEONS, a panel of industry experts discussed why brand custodians turn towards OOH in the era of the internet

exchange4media Staff Jan 31, 2020 5:29 PM

Chaudhry, Group President - Corporate Brand Custodian, Adani Group, will be a grand juror at the NEONS OOH Conference & Awards 2020

exchange4media Staff Jan 31, 2020 5:29 PM

This initiative will specifically target low voting percentage areas in Delhi through an on-air and on-ground campaign

exchange4media Staff Jan 31, 2020 4:33 PM

In addition, there will be over 20 curated shows with 100+ hours of special programming with a sharp analysis of the budget proposals

exchange4media Staff Jan 31, 2020 3:56 PM

UT Ramprasad, Head of Marketing & Brand Communication, Commercial Vehicles, Tata Motors, speaks about ‘How TV delivers the strongest ROI'

exchange4media Staff Jan 31, 2020 2:49 PM

Subha Sreenivasan, VP and Media Head - Godrej Consumer Products says there are several opportunities where brands can leverage from the touchpoint of TV

exchange4media Staff Jan 31, 2020 2:41 PM

The publication groups have jointly launched the Kaun Banega, Kaun Banayega initiative to tell the readers why it's important to cross-check news

exchange4media Staff Jan 31, 2020 2:39 PM

Sam Balsara, Chairman & Managing Director, Madison, spoke about how TV adds to Digital ROI and hence needs to be part of performance campaigns too

exchange4media Staff Jan 31, 2020 2:26 PM

The brand has executed engaging marketing activities via Brand Partnership, Outdoor Innovation and Social Media campaigns

exchange4media Staff Jan 31, 2020 1:20 PM

Kapoor has been in senior leadership roles with companies like Times Strategic Solutions (ET Edge), Planman Consulting, HT Media, IDG Media & Monster India

exchange4media Staff Jan 31, 2020 1:17 PM

In a freewheeling chat with exchange4media, Dixit SVP - Marketing, Analytics & Direct Revenue at ALTBalaji speaks passionately about the business she understands best

Shikha Paliwal Jan 31, 2020 1:15 PM

The memorial lecture will be delivered by Bhaskar Bhat, Former CEO and MD, Titan Industries

exchange4media Staff Jan 31, 2020 12:58 PM

Choudhry, who handles Sales, Marketing, Category, Design and Business Development, for HomeLane talks about the brand's marketing propositions, advertising strategies & target groups

exchange4media Staff Jan 31, 2020 12:03 PM

In the urban market, Star Plus and Sony Sab bagged second and third spots respectively on BARC India’s Week 3 ranking

exchange4media Staff Jan 31, 2020 8:37 AM

Kartikeya Sharma, Founder & Promoter at iTV Network, talks about technological disruptions in the newsroom, how television journalism is irreplaceable and the outlook for 2020

Nafisa Shaheen Jan 31, 2020 8:32 AM

Sharma’s exceptional track record has led to high expectations being set from him in his new role as India CEO of Omnicom Media Group

Naziya Alvi Rahman Jan 31, 2020 8:27 AM

With Snapchat creating brand filters and Instagram introducing in-app purchases, marketing has undergone a sea change thanks to social media. However, experts say we have only scratched the surface

Shreshtha Verma Jan 31, 2020 8:19 AM