NEONS OOH Awards: I am looking forward to innovative, smart storytelling: Paresh Chaudhry

Chaudhry, Group President - Corporate Brand Custodian, Adani Group, will be a grand juror at the NEONS OOH Conference & Awards 2020

e4m by exchange4media Staff
Updated: Jan 31, 2020 5:31 PM
Paresh Chaudhry, Adani Group

At the tenth edition of the NEONS Conference & Awards, Paresh Chaudhry, Group President - Corporate Brand Custodian Adani Group will be a grand juror. Chaudhry shares valuable insights on how this year's campaigns are expected to be evaluated and the zeal with which one needs to present one's matter.

The NEONS OOH Awards recognise exceptional work done in the OOH advertising and digital signage between January 2019 and December 2019.

The tenth edition of the NEONS OOH Awards and Conferences is set to provide a platform for all OOH stakeholders to deliberate upon the new growth avenues and collaborate to make the industry bigger and reach the growth goals.

Chaudhry said, “I am looking forward to experiencing stellar and creative work. As you already know, human attention is one of scarcest resource on the planet and with some great technology-led disruption setting new benchmarks for brand communications, the challenge to engage with desired audiences is becoming all the more daunting. So given this context, I'm looking forward to some innovative, great, smart storytelling from the contestants. So good luck to you guys and all the best.”

The two-day convention will feature presentations and panel discussions by leading brand marketers, global OOH leaders, technology experts, consultants, among others.

Still need the motivation to participate? Registrations are open! 

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