out-of-home-sector
RachnaLokhande

The Co-CEO of Kinetic India talks about the disruptions the company is planning, the trends, emergence of DOOH and more

Anjali Thakur Sep 23, 2019 8:44 AM

Shemaroo OOH

Shemaroo has contextualised its marketing efforts with Society Tea by asking viewers to enjoy masala tea while watching ‘masaledar’ movies on its OTT app

Anjali Thakur Sep 4, 2019 8:10 AM

JCDecaux MG Hector

The brand is showcasing the premium car at JCDecaux’s promotional space in the common departure area, a high footfall zone at the airport

exchange4media Staff Aug 30, 2019 7:58 PM

Pic

According to Nambiar, CEO, Pepe Jeans, the brand spends around 12% of its revenue on marketing in OOH, BTL and digital

Dolly Mahayan Aug 29, 2019 8:36 AM

Godrej AC

The campaign has been launched in various cities in Telangana including Nalgonda, Mahabubnagar, Siddipet, Warangal, Armoor, Khammam, Nizamabad, Adilabad and Karimnagar

exchange4media Staff Mar 29, 2019 1:07 PM

Prem Shankar Jha

Prem Shankar Jha, Deputy Commissioner of South Delhi Municipal Corporation (SDMC), will be one of the key speakers at the upcoming 9th edition of OOH Conference and Neon Awards

Anjali Thakur Feb 21, 2019 8:18 AM

PramodBhandula

Bhandula, Executive Chairman, JCDecaux India believes that OOH industry in India still has a long way to go to match the standards of matured markets such as the US and China

Dolly Mahayan Jan 25, 2019 8:13 AM

The group plans to install state of the art advertising infrastructure to attract advertisers at the airport

exchange4media Staff Apr 13, 2018 6:57 PM

Marc-Antoine de Roys, Global CEO, Kinetic Worldwide talks about the efforts the agency is putting towards integrating mobile with out-of-home (OOH), to make the medium more accountable and the overall scope of growth for the medium in the near future

Samarpita Banerjee Mar 28, 2018 9:00 AM

Hospitals are deploying digital signage systems in lobbies to communicate with audiences in various parts of a hospital.

Aarti Pahwa Feb 26, 2018 10:29 AM

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising trade

exchange4media Staff Feb 23, 2018 8:55 AM

Rewind 2013: "It was an uncertain year for Indian outdoor advertising"

Mandeep Malhotra, President, DDB MudraMax - OOH, Retail & Experiential lists the ups & downs of the OOH sector in 2013 and hopes that it will move up the value chain & will no longer be seen as a mere residual category

Mandeep Malhotra Dec 19, 2013 10:03 AM

Rewind 2013: "It was an uncertain year for Indian outdoor advertising"

Mandeep Malhotra, President, DDB MudraMax - OOH, Retail & Experiential lists the ups & downs of the OOH sector in 2013 and hopes that it will move up the value chain & will no longer be seen as a mere residual category

Mandeep Malhotra Dec 19, 2013 8:12 AM