out-of-home-sector
Chaudhry, Group President - Corporate Brand Custodian, Adani Group, will be a grand juror at the NEONS OOH Conference & Awards 2020
exchange4media Staff Jan 31, 2020 5:29 PM
As the Mumbai government considers lifting restrictions on DOOH in the city, industry experts believe the decision will help the DOOH space flourish and instil growth for agencies
Noel Dsouza Jan 31, 2020 8:08 AM
The NEONS OOH Awards will be held on March 12 and 13 at Taj Santacruz, Mumbai
exchange4media Staff Jan 24, 2020 9:17 AM
Hannan, Founder of OOH start-up Advert-live, tells us more about his vision for the agency, how they plan to stand out in an already cluttered OOH market and plans for 2020
exchange4media Staff Jan 17, 2020 8:39 AM
Gupta, CEO, Atin Promotions & Advertising, shares insights on how his company has grown and trends that will drive the OOH industry forward
Noel Dsouza Jan 14, 2020 9:37 AM
Rishabh Mehta, Founder & CEO, Locad, shared with us how the organisation is building innovative products and IoT solutions for location-based advertising and the OOH media industry
Anjali Thakur Jan 8, 2020 8:59 AM
Ecosys OOH has taken on the outdoor duties for Mayo Clinic to spread the brand’s message of being the preferred destination for patients seeking healthcare abroad
Noel Dsouza Jan 7, 2020 8:40 AM
The BJP is likely to emerge as the biggest spender on OOH for the upcoming Delhi assembly elections
exchange4media Staff Jan 2, 2020 8:22 AM
Given the line up of state elections in the coming year, experts believe that the OOH industry will see spends to the tune of Rs 800 crore-Rs 1000 crore
Anjali Thakur Dec 23, 2019 8:24 AM
Programmatic set to transform DOOH & the year ahead will see media buying backed by data and analytics, say industry experts
exchange4media Staff Dec 19, 2019 7:56 AM
Featuring brand ambassadors Kriti Sanon and Ayushmann Khurrana on train wraps, the contextual creatives are grabbing eyeballs on the move
Anjali Thakur Dec 4, 2019 9:19 AM
Haresh Nayak, Group MD, Posterscope Group South Asia & Regional Director, Posterscope APAC, shares insights on how data can be a driving factor to entice clients to use OOH
Noel Dsouza Dec 2, 2019 9:02 AM
Nabendu Bhattacharyya, CEO & MD of Milestone Brandcom, speaks about the growth of the agency and DOOH space in India
Noel Dsouza Nov 22, 2019 8:20 AM
The campaign has been executed across pubs and cafes with TagTalk and in premium tech and business hubs with the newly launched real-time business DOOH network – Biztalk
exchange4media Staff Oct 31, 2019 3:42 PM
South Delhi Municipal Corporation has floated three new tenders for advertisement rights for unipoles, toilet blocks and other OOH options
exchange4media Staff Oct 31, 2019 8:09 AM
Industry experts believe cities in Kerala have not fully adapted to Digital OOH since there is still a strong preference for traditional OOH advertising
Neethu Mohan Oct 22, 2019 8:40 AM
Nayak, Group MD of Posterscope, South Asia, India, talks about the different kinds of avenues brands tap into while leveraging OOH during the festive season
Anjali Thakur Oct 21, 2019 8:46 AM
The Co-CEO of Kinetic India talks about the disruptions the company is planning, the trends, emergence of DOOH and more
Anjali Thakur Sep 23, 2019 8:44 AM
Shemaroo has contextualised its marketing efforts with Society Tea by asking viewers to enjoy masala tea while watching ‘masaledar’ movies on its OTT app
Anjali Thakur Sep 4, 2019 8:10 AM
The brand is showcasing the premium car at JCDecaux’s promotional space in the common departure area, a high footfall zone at the airport
exchange4media Staff Aug 30, 2019 7:58 PM
