NEONS OOH Awards 2020 to celebrate the best in the Out-of-Home industry

The NEONS OOH Awards will be held on March 12 and 13 at Taj Santacruz, Mumbai

e4m by exchange4media Staff
Published: Jan 24, 2020 9:17 AM  | 2 min read
NEONS OOH Awards 2020

Are you ready for the 10th edition of exchange4media Group NEONS OOH Conference & Awards 2020 for Outdoor Advertising & Digital Signage? NEONS OOH Awards were established in 2011 and are among the most sought-after award ceremonies to reward excellence in outdoor media. To be held on March 12-13 at Taj Santacruz, Mumbai this year, the NEONS OOH Awards are touted to be bigger and better.

Today’s out of home medium offers new technologies, new formats, and more creative thinking to help advertisers and their agencies take their message further. The industry has embraced innovation in all parts of the business to keep pace with where advertising and the consumer are headed.

The OOH industry is introducing new digital technologies and convergence, new lighting and materials, more innovative business practices, and a new audience rating system.

NEONS OOH Conference & Awards seeks a way forward and how the industry can overcome the challenges when it comes to OOH advertising. The first nine editions were highly endorsed by the Industry. This edition will recognize and reward the exceptional work in OOH Advertising and Digital Signage from the time period between January 2019 to December 2019.

At the 9th edition of NEONS OOH Awards, Signpost India won the OOH Media Agency of the Year award, while Amazon India was awarded the Advertiser of the Year.

Alok Jalan, Managing Director of Laqshya Media, was awarded the OOH Person of the Year title and Arminio Ribeiro was bestowed with the Lifetime Achievement Award.

For the 10th edition, several categories have been added including Innovation in OOH (which has sub-categories including Innovative use of existing medium, innovative creation of new medium, Innovative brand fit within existing media to name a few), Use of new media in an OOH environment, strategic planning and effectiveness in OOH media, excellence awards and others.

It will be interesting to see which OOH firm bags the maximum number of awards this year. Watch out this space to get more updates on NEONS OOH Awards 2020.

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