Signpost India telecasts Maha swearing-in Live at iconic Mumbai locations
The telecast saw crowds cheering during key moments; live reactions from citizens were put up on the internet
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Published: Dec 6, 2024 2:54 PM | 1 min read
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Signpost India Limited took Mumbaikars by surprise with its live telecast of the Maharashtra swearing-in ceremony across its dynamic media platforms at iconic locations in Mumbai.
The streaming was done at 50 bus shelters, capturing attention of lakhs, sparking impromptu gatherings and heated discussions as citizens from all walks of life stopped to watch history unfold.
“Our mission was to bring democracy closer to the people, turning everyday public spaces into platforms for collective engagement. This initiative is about more than just broadcasting an event; it's about uniting people through the power of shared experiences," said Mr. Girish Kulkarni, Chairman, Signpost India Limited.
Social media was abuzz within minutes. Hashtags like #SwearingInMumbai, #DemocracyLive, and #SignpostIndia trended across platforms, with citizens praising the company for making the event accessible beyond conventional media. Videos of crowds cheering during key moments and live reactions from citizens flooded the internet, making the initiative a viral sensation.
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