The Pitch CMO Summit – Mumbai will be held on Friday, February 28, 2020, at the Taj Santacruz

exchange4media Staff Feb 6, 2020 8:42 AM

The NEONS OOH Awards will be held on March 12 and 13 at Taj Santacruz, Mumbai

exchange4media Staff Jan 24, 2020 9:17 AM

The newly introduced exchange4media OOH 40 Under 40 event will be held on March 12 at Taj Santacruz, Mumbai

exchange4media Staff Jan 23, 2020 2:20 PM

The MD of Laqshya Media Group, Jalan shares insights on their recent campaigns, in-house measurement tool SHARP and predictions for 2020 in OOH

Noel Dsouza Jan 3, 2020 8:24 AM

The billboards have been erected in cities across the country including Delhi, Bengaluru, Kolkata, Pune, Hyderabad, Ahmedabad, Cochin, Jaipur, Indore, Kota, Lucknow, Patna and Bhubaneshwar

exchange4media Staff Dec 23, 2019 6:15 PM

Given the line up of state elections in the coming year, experts believe that the OOH industry will see spends to the tune of Rs 800 crore-Rs 1000 crore

Anjali Thakur Dec 23, 2019 8:24 AM

Prior to this, Rajneesh served as Senior Vice President with MudraMax OOH, a division of DDB Mudra. In the new role, he will be leading the national business growth for Laqshya Solutions

exchange4media Staff Dec 9, 2019 5:38 PM

OMI used its in-house proprietary tool ‘SHARP’ to arrive at the apt TG touchpoints that will help propagate the brand’s message

exchange4media Staff Nov 6, 2019 4:16 PM

The campaign will continue for 25 Days comprising of around 2 lakhs sq ft across India

exchange4media Staff Nov 4, 2019 4:46 PM

SHARP, an AI empowered tool from Laqshya Media Group will help measure the effectiveness and media value of outdoor ad campaigns with supportive numeric data

Anjali Thakur Nov 1, 2019 7:30 AM

Vora has 20 years of experience across various industry segments such as live entertainment, consumer products, management consulting and digital

exchange4media Staff Oct 24, 2019 3:02 PM

The outdoor duties were assigned to OMI, the outdoor agency arm of Laqshya Media Group

exchange4media Staff Oct 18, 2019 3:46 PM

The agency used its in-house proprietary tool ‘SHARP’ to give the campaign high visibility

exchange4media Staff Sep 3, 2019 1:42 PM

The campaign has Zee5 tie up with local grocery stores giving them a promo code that will be distributed to the target audience

exchange4media Staff Aug 16, 2019 1:56 PM

Panellists discuss the need for an ‘honest approach’, the ‘ideal timing’ and telling stories in ‘unique way’

exchange4media Staff Apr 18, 2019 9:04 AM

At the ninth edition of NEONS OOH Conference and Awards 2019 experts took centre stage to discuss issues prevailing in the OOH sector

exchange4media Staff Mar 9, 2019 10:59 AM

Swiggy's Srivats TS, Havells India's Amit Tiwari and Hotstar's Sidharth Shakdher also won at the event

exchange4media Staff Mar 7, 2019 9:44 PM

Leading industry experts will deliver key insights on Driving ‘Individualisation’ in the Data-Driven Era at the 11th edition of Pitch CMO Summit at ITC Maratha, Mumbai today 12 pm onwards

exchange4media Staff Mar 7, 2019 8:54 AM

The advantages of transit advertising is that it can’t be turned off like a television, delivers a varied audience, offers flexibility of ad size and location, and has longer shelf life

Dolly Mahayan Mar 1, 2019 9:09 AM

The software, called SHARP, uses machine learning to deliver AI-optimized metrics and recommendations

exchange4media Staff Feb 18, 2019 11:43 AM