Through ‘NewsCoverage.in, the PR vertical of Laqshya Media Group will offer its clients the best-in-class press release distribution services and media coverage platform

exchange4media Staff May 18, 2022 1:41 PM

Alok Jalan, MD, Laqshya Media Group, shares the group's incredible journey of 25 years, COVID's impact on the OOH sector, its recovery plans, and more

Sonam Saini Mar 28, 2022 8:51 AM

OOH players discuss technological advancements in OOH sector and how these help strengthen the medium with the possibility of targeting audiences and measuring overall ad impact

Rasika Kiran Upasani Dec 29, 2021 9:10 AM

The campaign has been executed by Laqshya Media Group

exchange4media Staff Oct 19, 2021 3:32 PM

The project will be executed as per the directions of Aaditya Thackeray, state Minister of Environment & Tourism

exchange4media Staff Sep 6, 2021 8:32 AM

The plan covers a wide spectrum of employees from junior to senior managers

exchange4media Staff Jul 21, 2021 11:33 AM

Despite an approximate 50% degrowth in the industry this year, the industry is hopeful of reaching pre-covid levels of revenue since it was quicker on its feet this time around

Rasika Kiran Upasani Jun 16, 2021 9:15 AM

The 30-day campaign was Delhi, Mumbai, Bangalore, Chennai and Hyderabad focused

exchange4media Staff Mar 15, 2021 12:05 PM

The OOH campaign is a part of their 360-degree campaign for the jewellery brand's newest offering

exchange4media Staff Feb 22, 2021 11:28 AM

DOOH experts share their views on the rising trend of QR codes and how they can help in conceptualizing personalized content for consumers

Noel Dsouza Feb 22, 2021 8:31 AM

The knowledge partner for two-part series 'Brands & Consumers: 2021 and Beyond' is Mogae Media and the outdoor partner is Laqshya

exchange4media Staff Feb 19, 2021 1:14 PM

Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium

Noel Dsouza Jan 5, 2021 8:52 AM

The campaign has been carried out in top metros - Mumbai, Delhi NCR, Bangalore, Kolkata, Hyderabad and Ahmedabad

exchange4media Staff Jan 3, 2021 6:00 PM

Amongst these, the auto category is the most active with multiple brands planning their launch campaign for the upcoming year

Noel Dsouza Dec 22, 2020 9:05 AM

Experts say that OTT has still retained its love for the billboard medium and brands are gradually returning to OOH in the Unlock phase

Noel Dsouza Dec 21, 2020 8:26 AM

The OOH campaign is part of Tanishq’s 360-degree marketing plan for their new festive collection Ekatvam and will be displayed for a month

exchange4media Staff Nov 6, 2020 5:07 PM

Bhandari will be taking ‘a sabbatical due to personal exigencies’

exchange4media Staff Nov 4, 2020 3:43 PM

DOOH experts share how digital inventories will entice more clients to invest in transit media and make the medium more ROI-driven

Noel Dsouza Oct 28, 2020 8:23 AM

Also, with new market environment post-Covid giving momentum to several new sectors like health, OTT, edu-tech and automobile, these categories have increased their OOH spends

Noel Dsouza Oct 26, 2020 8:59 AM

Economic indicators for August and September indicate that the recovery of the Indian economy is underway

exchange4media Staff Oct 19, 2020 2:14 PM