The agency used its in-house proprietary tool ‘SHARP’ to give the campaign high visibility

exchange4media Staff Sep 3, 2019 1:42 PM

The campaign has Zee5 tie up with local grocery stores giving them a promo code that will be distributed to the target audience

exchange4media Staff Aug 16, 2019 1:56 PM

Panellists discuss the need for an ‘honest approach’, the ‘ideal timing’ and telling stories in ‘unique way’

exchange4media Staff Apr 18, 2019 9:04 AM

At the ninth edition of NEONS OOH Conference and Awards 2019 experts took centre stage to discuss issues prevailing in the OOH sector

exchange4media Staff Mar 9, 2019 10:59 AM

Swiggy's Srivats TS, Havells India's Amit Tiwari and Hotstar's Sidharth Shakdher also won at the event

exchange4media Staff Mar 7, 2019 9:44 PM

Leading industry experts will deliver key insights on Driving ‘Individualisation’ in the Data-Driven Era at the 11th edition of Pitch CMO Summit at ITC Maratha, Mumbai today 12 pm onwards

exchange4media Staff Mar 7, 2019 8:54 AM

The advantages of transit advertising is that it can’t be turned off like a television, delivers a varied audience, offers flexibility of ad size and location, and has longer shelf life

Dolly Mahayan Mar 1, 2019 9:09 AM

The software, called SHARP, uses machine learning to deliver AI-optimized metrics and recommendations

exchange4media Staff Feb 18, 2019 11:43 AM

They were honoured for the Largest Billboard Installation for Jeep India at Mumbai Pune Expressway

exchange4media Staff Feb 11, 2019 1:31 PM

The Delhi Metro network allows advertisers to get direct access to consumers given the eye level panels placed, higher dwell time & easy readability in a captive atmosphere

Dolly Mahayan Jan 8, 2019 8:55 AM

Set in the 90s, the crime thriller series Rangbaaz stars Saqib Saleem, Ranvir Shorey and Tigmanshu Dhulia

exchange4media Staff Jan 7, 2019 2:44 PM

David Payne, Global Head of strategy & operations at Mediakeys, talks about their strategic partnership with Laqshya Media Group, India's OOH market and more

Sonam Saini Nov 20, 2018 8:36 AM

The business will take the form of a strategic alliance bringing Mediakeys brand to India, leveraging Laqshya Media Group’s local resources and Comkeys international resources

exchange4media Staff Nov 15, 2018 8:27 AM

The campaign, carried out at Delhi and Bangalore Airports, commenced on October 1, 2018.

exchange4media Staff Oct 17, 2018 4:33 PM

Amarjeet Singh Hudda on what ails the OOH industry in India and the medium adopting digital slowly but surely

Dolly Mahayan Oct 16, 2018 7:47 AM

The three-week campaign has generated a lot of buzz in Mumbai and Pune.

exchange4media Staff Sep 25, 2018 2:56 PM

A 3-week campaign was launched to announce this offering on Outdoors, deploying a mix of media such as impact imagery sites, mall facades and digital screens

exchange4media Staff Sep 17, 2018 3:58 PM

Experts from PTC Punjabi, DHFL Pramerica Life Insurance, The Thickshake Factory, Policy Bazaar, and Muthoot Pappachan Group spoke on consumer’s ever-changing taste

Apeksha Mishra Jul 30, 2018 8:52 AM

Shrivastava is an ardent music and nature-lover. He opens up on his love for visiting wild-life sanctuaries with family and friends

Misbaah Mansuri Jul 28, 2018 9:59 AM

The billboard, which the agency claims is India’s largest outdoor media installation, has been put up along the national highway connecting Mumbai and Pune.

exchange4media Staff Jul 18, 2018 3:30 PM