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David Payne, Global Head of strategy & operations at Mediakeys, talks about their strategic partnership with Laqshya Media Group, India's OOH market and more
The business will take the form of a strategic alliance bringing Mediakeys brand to India, leveraging Laqshya Media Group’s local resources and Comkeys international resources
exchange4media Staff 15-November-2018
The campaign, carried out at Delhi and Bangalore Airports, commenced on October 1, 2018.
exchange4media Staff 17-October-2018
Amarjeet Singh Hudda on what ails the OOH industry in India and the medium adopting digital slowly but surely
The three-week campaign has generated a lot of buzz in Mumbai and Pune.
exchange4media Staff 25-September-2018
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A 3-week campaign was launched to announce this offering on Outdoors, deploying a mix of media such as impact imagery sites, mall facades and digital screens
exchange4media Staff 17-September-2018
Experts from PTC Punjabi, DHFL Pramerica Life Insurance, The Thickshake Factory, Policy Bazaar, and Muthoot Pappachan Group spoke on consumer’s ever-changing taste
Shrivastava is an ardent music and nature-lover. He opens up on his love for visiting wild-life sanctuaries with family and friends
The billboard, which the agency claims is India’s largest outdoor media installation, has been put up along the national highway connecting Mumbai and Pune.
exchange4media Staff 18-July-2018
The Pitch CMO Summit was held in Bangalore on 4th July, 2018, where the best minds in the business discussed the theme- ‘I shop, therefore I am’
exchange4media Staff 06-July-2018
OMI undertook the campaign using large format impactful billboards to help create buzz about Titan’s extensive wedding range of products
exchange4media Staff 23-May-2018
The move is in line with the Groups’ ambition to emerge as a major player in the fast-growing digital marketing segment
exchange4media Staff 06-March-2018
e4mChillout: Swaroop Banerjee of Event Capital on his love for wildlife photography and black coffee
The CEO of Event Capital wins over his weekends by being a doting father to his kids and makes it a point to visit forests across India thrice a year to photograph wildlife
exchange4media Staff 28-October-2017
The Republic TV 100 days Number 1 campaign was conducted in the three prime metro cities - Mumbai, Delhi and Bangalore
exchange4media Staff 05-October-2017
The primary objective of the campaign was to gain maximum TG exposure and build high awareness about the channel and its offerings
exchange4media Staff 03-August-2017
The new division will be under its live event IP Company, Event Capital.
exchange4media Staff 09-May-2017
The Group had announced is foray into talent management with the signing of Indian Cricketer Suresh Raina in April
exchange4media Staff 08-May-2017
With Republic heading closer to its launch date, a massive marketing campaign is in the works to promote its launch
exchange4media Staff 28-April-2017
Republic has taken the media group on board for its nationwide OOH media requirements for the next three years
This is an exclusive multi-year mandate for the group, effective this fiscal year
exchange4media Staff 13-April-2017
