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David Payne, Global Head of strategy & operations at Mediakeys, talks about their strategic partnership with Laqshya Media Group, India's OOH market and more

Sonam Saini 20-November-2018

The business will take the form of a strategic alliance bringing Mediakeys brand to India, leveraging Laqshya Media Group’s local resources and Comkeys international resources

exchange4media Staff 15-November-2018

The campaign, carried out at Delhi and Bangalore Airports, commenced on October 1, 2018.

exchange4media Staff 17-October-2018

Amarjeet Singh Hudda on what ails the OOH industry in India and the medium adopting digital slowly but surely

Dolly Mahayan 16-October-2018

A 3-week campaign was launched to announce this offering on Outdoors, deploying a mix of media such as impact imagery sites, mall facades and digital screens

exchange4media Staff 17-September-2018

Experts from PTC Punjabi, DHFL Pramerica Life Insurance, The Thickshake Factory, Policy Bazaar, and Muthoot Pappachan Group spoke on consumer’s ever-changing taste

Apeksha Mishra 30-July-2018

Shrivastava is an ardent music and nature-lover. He opens up on his love for visiting wild-life sanctuaries with family and friends

Misbaah Mansuri 28-July-2018

The billboard, which the agency claims is India’s largest outdoor media installation, has been put up along the national highway connecting Mumbai and Pune.

exchange4media Staff 18-July-2018

The Pitch CMO Summit was held in Bangalore on 4th July, 2018, where the best minds in the business discussed the theme- ‘I shop, therefore I am’

exchange4media Staff 06-July-2018

OMI undertook the campaign using large format impactful billboards to help create buzz about Titan’s extensive wedding range of products

exchange4media Staff 23-May-2018

The move is in line with the Groups’ ambition to emerge as a major player in the fast-growing digital marketing segment

exchange4media Staff 06-March-2018

The CEO of Event Capital wins over his weekends by being a doting father to his kids and makes it a point to visit forests across India thrice a year to photograph wildlife

exchange4media Staff 28-October-2017

The Republic TV 100 days Number 1 campaign was conducted in the three prime metro cities - Mumbai, Delhi and Bangalore

exchange4media Staff 05-October-2017

The primary objective of the campaign was to gain maximum TG exposure and build high awareness about the channel and its offerings

exchange4media Staff 03-August-2017

The new division will be under its live event IP Company, Event Capital.

exchange4media Staff 09-May-2017

The Group had announced is foray into talent management with the signing of Indian Cricketer Suresh Raina in April

exchange4media Staff 08-May-2017

With Republic heading closer to its launch date, a massive marketing campaign is in the works to promote its launch

exchange4media Staff 28-April-2017

Republic has taken the media group on board for its nationwide OOH media requirements for the next three years

Priyanka Mehra 26-April-2017

This is an exclusive multi-year mandate for the group, effective this fiscal year

exchange4media Staff 13-April-2017