Laqshya Group’s proprietary software platform called SHARP has gathered compelling data about the spending habits of people

exchange4media Staff Sep 22, 2020 12:41 PM

OOH players say the unlocking of the city coinciding with the festive season - the reopening of malls & traffic back on roads – are all driving the recovery

Noel Dsouza Aug 26, 2020 9:05 AM

OOH industry leaders share how brands can leverage from the combination of OOH & experiential marketing and the activations they curated during the lockdown

Noel Dsouza Aug 17, 2020 9:00 AM

The #S Campaign aims to create awareness about staying safe during COVID

exchange4media Staff Aug 14, 2020 12:27 PM

As per Laqshya Media Groups Exclusive Research about 136 districts, comprising 139,641 villages, likely to lead the economic revival process

exchange4media Staff Aug 3, 2020 2:32 PM

The campaign by Laqshya Media Group shows, if done right, the OOH medium can create an impact that will remembered for a long time

Noel Dsouza Jul 14, 2020 8:17 AM

The #BanegiBaatSaathSaath campaign has been rolled out across media along with a film, which is an ode to the entire TV industry coming together to entertain viewers

exchange4media Staff Jul 13, 2020 9:17 AM

Prior to this, Hemdev’s last assignment was with Times OOH as the Business Head – Traditional Out Of Home & Trading

exchange4media Staff Jul 2, 2020 11:13 AM

OOH industry experts share insights on the revival of airport advertising and the sectors of brands interested in investing in this medium

Noel Dsouza Jun 29, 2020 8:18 AM

Industry experts say hyperlocal content will gain more prominence as people are mostly confined to their homes and are venturing out only in the neighbourhood

Noel Dsouza Jun 19, 2020 8:27 AM

Industry experts believe that although brands may be initially hesitant to advertise after a two-month lull, airport advertisements biz will surely bounce back

Noel Dsouza Jun 3, 2020 8:24 AM

OOH industry leaders spell out the potency of DOOH and how they think outdoor ad players should realign themselves in the new world order

Noel Dsouza May 18, 2020 8:43 AM

As per the report, Orange & Green zones have a huge cache of human resources and should be able to contribute to the recovery of the country’s GDP, in sync with ‘Atmanirbhar Bharat Abhiyan’ vision

exchange4media Staff May 14, 2020 12:03 PM

COVID-19 has affected the symbiotic dynamics of outdoor advertising and OTT platforms. But experts hope that OOH will make up for the lost time when human traffic increases post the lockdown

Noel Dsouza May 6, 2020 8:55 AM

Online shopping is the only digital activity that is poised for growth post lockdown

exchange4media Staff May 4, 2020 3:14 PM

Industry leaders share their thoughts on the association’s appeal to ease the burden on the OOH fraternity, which is profoundly impacted by the pandemic

Noel Dsouza Apr 29, 2020 10:02 AM

Laqshya Media Group has set up the sanitizing stations as a CSR initiative aimed at protecting frontline warriors

exchange4media Staff Apr 27, 2020 6:18 PM

Industry gurus deliberate on the impact of the lockdown on the medium and share their predictions for H2

Noel Dsouza Apr 13, 2020 8:48 AM

At the e4m NEONS OOH Conference, Alok Jalan, the MD of Laqshya Media Group, discussed the need for government regulation in the OOH industry, measurement metrics and aligning OOH with digital

exchange4media Staff Mar 16, 2020 8:30 AM

The Pitch CMO Summit – Mumbai will be held on Friday, February 28, 2020, at the Taj Santacruz

exchange4media Staff Feb 6, 2020 8:42 AM