laqshya-media
The agency bagged 17 metals including 9 golds, 5 silver and 3 bronze metals across categories
Laqshya Media Group will orchestrate the entire spectator experience across all 22 matches
The new studio will focus on original IPs, multi-platform branded content, and AI-led storytelling, led by industry veteran Ravi Kudesia as VP and Business Head
e4m Staff Nov 26, 2025 2:46 PM
Prior to this role, Shashi Sinha was Executive Director at Omark Media Solutions
e4m Staff Nov 19, 2025 11:02 AM
Pandey brings over 29 years of leadership in broadcast and digital media, with notable stints as CEO and COO of ABP Network
e4m Staff Jul 18, 2025 6:29 PM
As Alok Jalan, Managing Director of Laqshya Media, turns a year older, we look at how under his leadership Laqshya has grown into one of India's most prominent and diversified media groups
e4m Staff Jun 19, 2025 10:44 AM
At e4m Pitch CMO Summit Mumbai 2025, panellists discussed how brands are strategically leveraging different types of influencers to connect with diverse consumer segments authentically
e4m Staff Mar 24, 2025 1:01 PM
Tushar Malhotra, Director of Sales and Marketing at Bisleri International Ltd., was honored with ‘The CMO Sustainability Award’ at Laqshya Pitch Best CMO Awards 2025
e4m Staff Mar 22, 2025 2:01 PM
As part of the campaign, an oversized hospital bill has been displayed on billboards in Hyderabad and Bengaluru
e4m Staff Feb 14, 2025 1:33 PM
Over three months, the campaign was integrated into the cultural and religious landscape of Prayagraj
The CEO of Laqshya Media shares his thoughts on the key factors defining the industry’s evolution - Tech, Transit media and traditional media
Chehneet Kaur Jan 31, 2025 1:08 PM
Connect Network Inc and Rapport Outdoor Advertising were the runner-ups in this category
e4m Desk Nov 12, 2024 11:29 AM
FMCG, automotive, e-commerce, real estate, and consumer electronics industries are making significant investments this holiday season, say industry experts
Chehneet Kaur Oct 11, 2024 9:08 AM
The virtual jury meet will be chaired by Anupam Katheriya, CEO, Cholayil Private Limited
The agency bagged 4 golds, 6 silver metals and 12 bronze across categories for their outstanding work
The billboards feature brand ambassadors, stand-up comedian Zakir Khan and Bollywood actor Jacqueline Fernandez
e4m Staff Apr 11, 2024 4:52 PM
The campaign features comedian Zakir Khan and actor Jacqueline Fernandez
The right is for advertising placements both inside the terminal and on the landside
The ten-year contract includes provisions for static media, digital media, experiential spaces, and other advertising innovations
e4m Staff Feb 12, 2024 1:07 PM
The campaign was crafted with the aid of the agency's in-house proprietary tool, SHARP
Yuvrraj Agarwaal promoted to Chief Strategy Officer and Satyabrata Das to be Chief Alliance Officer
e4m Staff Sep 20, 2023 1:46 PM
He joined the group in August last year as National Head (New Initiatives)
exchange4media Staff Sep 11, 2023 2:02 PM
The group will be entrusted with 360-degree marketing duties
exchange4media Staff Nov 3, 2022 12:08 PM
Inventech, a Laqshya Media Group company, has created the industry-first 3D DOOH installation
exchange4media Staff Sep 20, 2022 12:01 PM
This 60-day-long campaign comprises 750 high-impact OOH sites
exchange4media Staff Sep 5, 2022 12:33 PM
The campaign covered multiple locations in several cities, with high-impact, large format OOH sites placed at key urban touchpoints
exchange4media Staff Jul 4, 2022 2:09 PM
Through ‘NewsCoverage.in, the PR vertical of Laqshya Media Group will offer its clients the best-in-class press release distribution services and media coverage platform
exchange4media Staff May 18, 2022 1:41 PM
Alok Jalan, MD, Laqshya Media Group, shares the group's incredible journey of 25 years, COVID's impact on the OOH sector, its recovery plans, and more
Sonam Saini Mar 28, 2022 8:51 AM
OOH players discuss technological advancements in OOH sector and how these help strengthen the medium with the possibility of targeting audiences and measuring overall ad impact
Rasika Kiran Upasani Dec 29, 2021 9:10 AM
The project will be executed as per the directions of Aaditya Thackeray, state Minister of Environment & Tourism
exchange4media Staff Sep 6, 2021 8:32 AM
The plan covers a wide spectrum of employees from junior to senior managers
exchange4media Staff Jul 21, 2021 11:33 AM
Despite an approximate 50% degrowth in the industry this year, the industry is hopeful of reaching pre-covid levels of revenue since it was quicker on its feet this time around
Rasika Kiran Upasani Jun 16, 2021 9:15 AM
The 30-day campaign was Delhi, Mumbai, Bangalore, Chennai and Hyderabad focused
exchange4media Staff Mar 15, 2021 12:05 PM
The OOH campaign is a part of their 360-degree campaign for the jewellery brand's newest offering
exchange4media Staff Feb 22, 2021 11:28 AM
DOOH experts share their views on the rising trend of QR codes and how they can help in conceptualizing personalized content for consumers
Noel Dsouza Feb 22, 2021 8:31 AM
The knowledge partner for two-part series 'Brands & Consumers: 2021 and Beyond' is Mogae Media and the outdoor partner is Laqshya
exchange4media Staff Feb 19, 2021 1:14 PM
Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium
Noel Dsouza Jan 5, 2021 8:52 AM
The campaign has been carried out in top metros - Mumbai, Delhi NCR, Bangalore, Kolkata, Hyderabad and Ahmedabad
exchange4media Staff Jan 3, 2021 6:00 PM
Amongst these, the auto category is the most active with multiple brands planning their launch campaign for the upcoming year
Noel Dsouza Dec 22, 2020 9:05 AM
Experts say that OTT has still retained its love for the billboard medium and brands are gradually returning to OOH in the Unlock phase
Noel Dsouza Dec 21, 2020 8:26 AM
The OOH campaign is part of Tanishq’s 360-degree marketing plan for their new festive collection Ekatvam and will be displayed for a month
exchange4media Staff Nov 6, 2020 5:07 PM
Bhandari will be taking ‘a sabbatical due to personal exigencies’
exchange4media Staff Nov 4, 2020 3:43 PM
DOOH experts share how digital inventories will entice more clients to invest in transit media and make the medium more ROI-driven
Noel Dsouza Oct 28, 2020 8:23 AM