Panellists discuss the need for an ‘honest approach’, the ‘ideal timing’ and telling stories in ‘unique way’

exchange4media Staff 5 days ago

Industry experts on the growth and relevance of OOH this election despite the growing popularity of digital and social media

Anjali Thakur and Dolly Mahayan 12-March-2019

At the ninth edition of NEONS OOH Conference and Awards 2019 experts took centre stage to discuss issues prevailing in the OOH sector

exchange4media Staff 09-March-2019

Swiggy's Srivats TS, Havells India's Amit Tiwari and Hotstar's Sidharth Shakdher also won at the event

exchange4media Staff 07-March-2019

Leading industry experts will deliver key insights on Driving ‘Individualisation’ in the Data-Driven Era at the 11th edition of Pitch CMO Summit at ITC Maratha, Mumbai today 12 pm onwards

exchange4media Staff 07-March-2019

The advantages of transit advertising is that it can’t be turned off like a television, delivers a varied audience, offers flexibility of ad size and location, and has longer shelf life

Dolly Mahayan 01-March-2019

The software, called SHARP, uses machine learning to deliver AI-optimized metrics and recommendations

exchange4media Staff 18-February-2019

They were honoured for the Largest Billboard Installation for Jeep India at Mumbai Pune Expressway

exchange4media Staff 11-February-2019

The Delhi Metro network allows advertisers to get direct access to consumers given the eye level panels placed, higher dwell time & easy readability in a captive atmosphere

Dolly Mahayan 08-January-2019

Set in the 90s, the crime thriller series Rangbaaz stars Saqib Saleem, Ranvir Shorey and Tigmanshu Dhulia

exchange4media Staff 07-January-2019

David Payne, Global Head of strategy & operations at Mediakeys, talks about their strategic partnership with Laqshya Media Group, India's OOH market and more

Sonam Saini 20-November-2018

The business will take the form of a strategic alliance bringing Mediakeys brand to India, leveraging Laqshya Media Group’s local resources and Comkeys international resources

exchange4media Staff 15-November-2018

The campaign, carried out at Delhi and Bangalore Airports, commenced on October 1, 2018.

exchange4media Staff 17-October-2018

Amarjeet Singh Hudda on what ails the OOH industry in India and the medium adopting digital slowly but surely

Dolly Mahayan 16-October-2018

The three-week campaign has generated a lot of buzz in Mumbai and Pune.

exchange4media Staff 25-September-2018

A 3-week campaign was launched to announce this offering on Outdoors, deploying a mix of media such as impact imagery sites, mall facades and digital screens

exchange4media Staff 17-September-2018

Experts from PTC Punjabi, DHFL Pramerica Life Insurance, The Thickshake Factory, Policy Bazaar, and Muthoot Pappachan Group spoke on consumer’s ever-changing taste

Apeksha Mishra 30-July-2018

Shrivastava is an ardent music and nature-lover. He opens up on his love for visiting wild-life sanctuaries with family and friends

Misbaah Mansuri 28-July-2018

The billboard, which the agency claims is India’s largest outdoor media installation, has been put up along the national highway connecting Mumbai and Pune.

exchange4media Staff 18-July-2018

The Pitch CMO Summit was held in Bangalore on 4th July, 2018, where the best minds in the business discussed the theme- ‘I shop, therefore I am’

exchange4media Staff 06-July-2018