We want to offer brands a one-stop solution for OOH advertising: Ahmed Hannan, Advert-live
Hannan, Founder of OOH start-up Advert-live, tells us more about his vision for the agency, how they plan to stand out in an already cluttered OOH market and plans for 2020
In a cluttered out-of-home market, Hyderabad startup, Advert-live, offers disruption by leveraging the power of digital out-of-home. Founded by Ahmed Hannan in September 2019, Advert-live is making a lot of noise in the Hyderabad OOH landscape.
In a chat with exchange4media, Hannan shared with us his vision for Advert-live, how they plan to stand out in the already cluttered OOH market and more. “We add life to your advert, adding digital to the current OOH campaigns. Advert-live was inspired by the fact that the human brain is programmed for motion, and to attain a consumer’s attention the ad needs to be dynamic. We want to offer brands a one-stop solution in terms of dynamic advertising with our variety of options which include Mobile LED, Truck Advertising, Targeted Indoor Advertising and Digital Outdoor Advertising,” Ahmed shared.
The company is currently running a campaign for the Telangana Police, to help spread awareness towards the HawkEye application launched for citizens' safety. “We have installed various in and around the city.”
“We are also promoting environmental campaigns and working with local brands. The response we are receiving from everyone is overwhelming,” he added.
Telling us more about how are they planning to stand out in this space, he said, “A lot of restaurants serve the same dish but what makes you different is the recipe. At Advert-live, we have a three-course meal for you to decide what would work perfectly for your brand. If your customer is on the road, we will drive your ad by the customer. If your customer is shopping in a mall or eating in a restaurant, we will find that customer and feed the ad, if your customer is travelling by train, we will train the customer to visit your store or buy your service. We are also partnering with technological companies by integrating ad measurement tools to calculate the ROI and enable the power to target the right audience at the right time.”
Discussing plans in the pipeline for 2020, Hannan said, “The agenda for 2020 is simple, to spread more awareness towards DOOH and explore the opportunities to work with technological companies to ease the process of media buying/selling. We are looking forward to collaborating with agencies and brands to deliver iconic campaigns.”
On asking if Advert-live is planning to expand, Ahmed said, “Our parent company AADS (Advance Advertising Digital Solutions) provides an end-to-end solution with respect to DOOH Advertising. We are looking forward to partnering with enthusiastic people who want to join this revolution and start an agency in their city. However, we have plans for expansion in station media across other states.”
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